How Does Roku Work? Is It Worth It?
Key Points
- Roku is a brand of hardware digital media players manufactured by the American company Roku, Inc.
- The device relies on an Internet signal to access content from multiple streaming platforms. There are Roku devices that plug into the back of the TV, as well as TVs with Roku built-in.
- You can add channels to your Roku device, such as Disney, Netflix, Hulu, etc.
Roku is a company that makes a line of streaming devices and also owns the platform that the device is run on. In addition, it creates its own content. It started the development of a video player in 2008 with the backing of Netflix. With the advent of streaming services, consumers needed a way to access this new form of content delivery.
Rather than just watching the content on a computer, Roku made a simple device that plugged into a television and offered an app-based approach to streaming. Nearly all of the other streaming devices that came after it, such as FireTV and Apple TV, used a similar approach.
In recent years Roku has seen great success by partnering with manufacturers to use their platform as the basis for smart TVs. They have also done well by creating their own channel that is exclusively available on Roku devices, free of charge.
What Is Roku?

Roku is simply a device that is used to stream TV shows and movies. The current lineup of Roku devices is smaller than most remote controls. Although they’re small, they’re extremely powerful devices capable of bringing content to any TV.
The devices rely on an Internet signal to access content from multiple streaming platforms. You can add channels such as Hulu, Disney Plus, and Netflix with an app-based interface. Part of the reason for Roku’s massive success is both its low price point and easy-to-use interface.
Older Generations
- Power & Performance: Roku Ultra is our fastest and most powerful player ever; loaded with a new and improved quad-core processor, you’ll enjoy channels that launch in a snap and a responsive…
- Our best wireless: Enjoy our smoothest TV streaming experience, even in rooms further from your router, now with up to 50% more range—you also have the choice to wire up over Ethernet if you want.
- Cinematic streaming: The centerpiece of any home theater, experience spectacular color, contrast, and brightness. Plus, hear three-dimensional audio that soars above and around you.
- Take control of your TV: Use your voice to set personal shortcuts for one-touch control, search across channels, turn captions on, and more with the Roku voice remote—plus, control your TV and enjoy…
- Lost remote finder: Simply press the button on your streaming device and your Roku remote will play a sound so you can quickly find it.
The original Roku devices released back in 2008 were much different than what we have today. The original streaming box looked more like a cable box than the compact devices they currently offer. Although it looked very different, the concept was still the same, an easy-to-use streaming box for everyone.
The most significant difference in the original Roku devices was that the user interface and remote were very limited. Keep in mind this was the late 2000s, and the internet was not nearly as fast as it is today. Plus, the primary streaming service at the time was Netflix, which was just getting started.
The other difference is that there were a lot of connections compared to newer streaming devices. It had a wide range of connections, such as HDMI, RCA, S-video, composite, optical audio, and ethernet.
The next generations of Roku also kept some of the connections, but they were eventually phased out, leaving the device with just a USB input for power and an HDMI connection.
- Stream content in 4K with HDR to any TV in your home
- Dual-band 802.11ac Wi-Fi ensures a steady connection
- Access to more than 20,000 downloadable apps
- Voice remote control
Subsequent generations were also a bit confusing as Roku began using a strange combination of letters paired with numbers to differentiate devices. Eventually, this was also dropped in favor of using words such as Express, Premiere, and Ultra. Many of these older devices still work, but some are no longer supported by app streaming platforms such as Netflix.
Newest Line of Devices
- Hides behind your TV
- Streams in 4K, Dolby Vision, and HDR10
- Start streaming channels like Disney , Netflix, Apple TV , and more quickly
- Long-range Wi-Fi
- Voice search and control with Alexa
Roku launched the 10th generation of streaming devices in 2021, which included the streaming stick 4K, streaming stick 4K , ultra Lt, and, a few months later, the Streambar Pro. This marked the return of streaming sticks for Roku, which had disappeared for several years. There’s also the second generation of soundbars, enhanced from the 2020 version.

