12 Social Media Marketing Podcasts Every Marketer Should Listen to in 2024

Social media is always evolving, with new platforms, features, and trends constantly emerging. As a social media marketer, one of the best ways to stay ahead of the curve is by listening to podcasts from industry experts.

The right podcasts will not only keep you informed on the latest social media news and insights, but also provide you with actionable tips and strategies you can use to improve your campaigns and drive better results for your business or clients.

To help you zero in on the shows that are most worth your time, we‘ve compiled a list of the 12 best social media marketing podcasts for 2024. Whether you‘re looking to stay on top of the latest platform updates, get fresh ideas for content and creative, or learn proven strategies for growing your audience and engagement, these shows have you covered.

Top Podcasts for Social Media Marketing Strategy

1. The Science of Social Media

Hosted by the social media scheduling platform Buffer, The Science of Social Media provides a weekly deep dive into the latest social media news, trends, and strategies. Episodes typically feature Buffer‘s in-house social media experts along with leading practitioners from brands and agencies.

What sets this podcast apart is its focus on the data and research behind social media best practices. The hosts do a great job of distilling academic studies and industry reports into easy-to-understand insights you can put into action.

Notable recent episodes:

• "How the Instagram Algorithm Works in 2024 (And How to Make It Work for You)"
• "What You Need to Know About TikTok Analytics"
• "The State of Social Media Customer Care"

2. Perpetual Traffic

With a focus on driving measurable ROI from paid social campaigns, Perpetual Traffic is a must-listen for any marketer looking to improve their skills with Facebook, Instagram, and LinkedIn ads.

Hosted by the team behind the popular DigitalMarketer blog, episodes feature interviews with ecommerce brands and other businesses doing innovative work with paid social. You‘ll learn insider tips for targeting the right audiences, optimizing for conversions, and scaling your top-performing campaigns.

Notable recent episodes:

• "How to Prepare for the Demise of 3rd Party Cookies"
• "iOS 28 Attribution: What Marketers Need to Know"
• "How [Brand] Generated 500K+ Leads from Facebook Lead Ads"

Platform-Specific Social Media Podcasts

3. The TikTok Marketing Show

TikTok‘s explosive growth has made it an essential platform for many brands trying to reach Gen Z and Millennial audiences. But its unique trends, features, and user behaviors can be tricky for marketers used to more conventional social platforms to navigate.

Enter The TikTok Marketing Show, hosted by TikTok marketing agency Ubiquitous. Episodes provide detailed breakdowns of the latest TikTok trends along with tips for creating engaging short-form video content. There‘s also plenty of strategic advice around influencer marketing, TikTok ads, and driving sales with TikTok Shopping.

Notable recent episodes:

• "5 TikTok Trends to Watch in 2024"
• "How to Get More Views With TikTok SEO"
• "[Brand] CMO on Generating 5M TikTok Followers in 6 Months"

4. The LinkedIn Ads Show

While LinkedIn has been a staple for B2B marketers for years, the platform‘s robust targeting capabilities and expanding format options have made it an increasingly attractive option for advertisers of all stripes.

Hosted by LinkedIn ads agency B2Linked, The LinkedIn Ads Show is a tactical deep dive into all things LinkedIn advertising. Episodes cover everything you need to know to run effective campaigns, from leveraging LinkedIn‘s unique targeting facets to create laser-focused audiences to mastering newer formats like Conversation Ads.

Notable recent episodes:

• "How to Test LinkedIn Ads Creative Like a Pro"
• "Strategies for Reducing LinkedIn Ad Costs"
• "What Works Now: The Ultimate Guide to LinkedIn Message Ads"

Social Media Content Creation Podcasts

5. Branded Content Podcast

Creating scroll-stopping content is a must for driving engagement and action from your social media audiences. But with more brands than ever vying for attention in the feed, it takes a lot of skill and creativity to stand out.

True to its name, the Branded Content Podcast is all about the art and science of creating compelling social media content that supports your brand goals. Host Melanie Deziel shares plenty of tips for developing strong content ideas, writing engaging copy, and incorporating storytelling into your social posts.

Notable recent episodes:

• "5 Ways to Optimize Your Social Content for Accessibility"
• "How to Create Engaging Social Media Carousels"
• "Should You Hire a Social Media Ghost Writer?"

6. Talk Social to Me

For social media managers looking to consistently produce standout content, Talk Social to Me is a goldmine of inspiration and tactical advice. Host Megan Conley, founder of social media agency Social Tribe, offers an entertaining and insightful look at the latest social media trends and content best practices.

In addition to Conley‘s solo musings, episodes often feature interviews with social media managers and content creators from leading brands. There‘s a strong focus on storytelling, with plenty of examples of campaigns and posts that got people talking.

Notable recent episodes:

• "Going Viral on Social Media: Lessons from 3 Breakthrough Campaigns"
• "Do You Really Need a Social Media Content Calendar?"
• "[Brand] Social Media Manager on Sparking Conversation With Memes"

Influencer Marketing Podcasts

7. The Influencer Marketing Lab

Influencer partnerships have become an essential component of many brands‘ social media strategies. But to drive measurable business results, marketers need to approach influencer marketing with the same rigor and data-driven focus they bring to other channels.

That‘s where The Influencer Marketing Lab comes in. Hosted by influencer marketing expert Gordon Glenister, the show offers a wealth of insights for developing effective influencer strategies and campaigns. You‘ll learn how to find the right creator partners, structure deals, and measure the ROI of your efforts.

Notable recent episodes:

• "Influencer Rates: How Much Should You Pay?"
• "5 Influencer Brief Templates to Steal"
• "[Brand] on Driving $1M in Sales from Micro-Influencers"

8. Brands Working With Influencers

For a brand-side perspective on influencer marketing, check out the Brands Working With Influencers podcast. Each episode features an in-depth conversation with a marketer from a different brand about their approach to influencer partnerships.

Hosted by influencer marketing consultant Ste Davies, the show provides plenty of inspiration and ideas you can apply to your own campaigns. From high-level strategy to day-to-day relationship management, no topic is off limits.

Notable recent episodes:

• "[Brand] CMO on Influencer Marketing in the Web3 Era"
• "How [Brand] Scaled Influencer Content Creation"
• "[Agency Founder] Shares the Secrets of Effective Influencer Campaign Measurement"

Social Media Analytics & ROI Podcasts

9. The Social Media Metrics Show

Once you have your social media strategy and campaigns up and running, you need to be able to effectively measure performance and communicate the value of your efforts to stakeholders. That‘s exactly what The Social Media Metrics Show is all about.

Hosted by social strategist and consultant Pam Didner, episodes offer detailed advice on establishing the right goals and KPIs for your social programs, interpreting both native and 3rd party analytics, and turning data into compelling reports and presentations. There‘s also plenty of discussion about the tools and tactics you can use to drive continuous improvement in efficiency and ROI.

Notable recent episodes:

• "Which Social Media Goals Should Marketers Be Tracking in 2024?"
• "How to Communicate Social Media ROI to the C-Suite"
• "Vanity vs Value Metrics: 5 Social Media KPIs That Actually Matter"

10. Social Pros

One of the longest-running social media podcasts around, Social Pros offers a trove of wisdom on the ins and outs of running an effective, ROI-driven social media program. Hosted by social strategists Jay Baer and Adam Brown, the show features interviews with practitioners from leading brands, agencies, and technology companies.

While episodes cover a range of social media marketing topics, there‘s a strong focus on analytics and measurement throughout. You‘ll learn how to use data to set the right goals and strategy, make smarter optimizations, and prove the value of your work.

Notable recent episodes:

• "[Agency] on the Future of Social Media Analytics"
• "Predictive Analytics: How to Use Social Data to Anticipate Customer Needs"
• "Dark Social: What Marketers Are Missing"

Bonus: Podcasts for Specific Social Media Use Cases

11. Leads with LinkedIn

For B2B brands looking to drive leads and sales on LinkedIn, this podcast from social selling evangelist Brynne Tillman is a must-listen. Episodes provide detailed tips and real-world examples for finding prospects, building relationships, and converting connections into customers, all within the LinkedIn ecosystem.

Notable recent episodes:

• "How to Prospect on LinkedIn Without Being Spammy"
• "Message Templates for Booking More Sales Calls on LinkedIn"
• "LinkedIn Newsletters: How to Build an Engaged Community of Buyers"

12. Social Media for Nonprofits Podcast

Nonprofits have unique needs and constraints when it comes to social media marketing, from working with limited budgets to rallying supporters around advocacy and fundraising campaigns. Hosted by nonprofit strategist Julia Campbell, the Social Media for Nonprofits Podcast offers advice tailored to the social impact space.

Episodes feature a mix of solo commentary from Campbell and interviews with other nonprofit pros. While there‘s plenty of discussion of nonprofit-specific topics like online fundraising best practices, the show also offers broadly applicable tips on social media storytelling, community-building, and more.

Notable recent episodes:

• "Secrets of Viral Nonprofit Campaigns"
• "Instagram for Nonprofits: How to Drive Donations on a Budget"
• "5 Ways Nonprofits Can Raise More Money on Facebook"

Getting the Most Out of Social Media Marketing Podcasts

The right podcasts can be an incredibly valuable resource for staying sharp and driving better results from social media. To ensure you‘re making the most of your listening time:

• Subscribe to a variety of shows to get diverse perspectives and go deep on the topics most relevant to you
• Jot down a few key takeaways from each episode and think about how you can apply them in your work
• Keep an eye out for podcast guests who might make great connections to add to your network
• Share your favorite episodes with your colleagues and social media team to spread the knowledge
• Provide feedback to podcast hosts about what content you find most valuable and what other topics you‘d like to hear more about

Above all, remember that even the most brilliant social media insights only matter if you put them into practice. Paired with consistent strategic action, these podcasts can be the secret weapon that helps you level up your social media skills and achieve your goals in 2024 and beyond.

What social media marketing podcasts are you most excited to check out? Let us know in the comments!