Supercharge Your Event Marketing with the EventON WordPress Plugin

If you‘re not prioritizing events as part of your marketing mix, you‘re missing out on one of the most powerful ways to connect with your audience. Consider these compelling statistics:

• 84% of leadership believe in-person events are a critical component of their company‘s success (source)
• 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world (source)
• 85% of senior executives plan to invest more in live events in the coming year (source)
• The number of organizations planning to host virtual events doubled in 2020 (source)

In other words, events represent a massive opportunity to generate leads, build brand awareness, and delight existing customers. But to get the most out of events, you need a way to effectively market them online.

That‘s where the EventON WordPress plugin comes in. With EventON, you can easily build a professional, conversion-optimized event calendar that will help you spread the word and drive registrations.

What EventON Can Do For Your Events

So what exactly makes EventON the ultimate event marketing tool for WordPress users? Let‘s dive into some of the key features and benefits.

Professional, Customizable Event Pages

EventON lets you create dedicated pages for each of your events, with all the key details attendees need to know. You can add engaging descriptions, multimedia, speaker bios, agendas, FAQs, and more. Organize the info with tabs and sections to make it easily scannable.

The WYSIWYG editor and drag-and-drop builder make it easy to design pixel-perfect event pages without code. You have complete control over the colors, fonts, and branding. Plus, the pages are automatically optimized for SEO and mobile devices.

Multiple Calendar Views & Layouts

Different types of events benefit from different calendar layouts. EventON gives you the flexibility to display your calendar in a range of formats, including:

• Grid – Clean, at-a-glance view perfect for listing multiple events
• List – Simple, linear format with space for more event details
• Tile – Photo-forward layout to make featured events pop
• Map – Interactive map displaying event locations and clustering nearby events
• Chronological – Traditional calendar view visualizing dates

You can even provide multiple views to let visitors browse events in their preferred format.

Recurring Events & Series

Many organizations host event series or recurring events. EventON makes it easy to set up repetition rules and display recurring events clearly on your calendar. Visitors can browse individual instances or the entire series.

Categorization, Tagging & Filtering

With EventON‘s category and tagging system, you can organize events by type, topic, audience, location, or any other criteria. Visitors can filter the calendar to see only the most relevant events.

Categories are also useful for creating separate calendars for different event types. For example, you could have one calendar for webinars, one for conferences, and one for community meetups.

Location Management

For in-person events, location is everything. EventON integrates with Google Maps to automatically display an interactive map and directions on the event page. You can highlight nearby hotels, restaurants, and attractions attendees might be interested in.

Ticketing & Registration

EventON plays nicely with payment processors like PayPal, Stripe, and Authorize.net, so you can sell paid tickets directly through your event pages. Attendees can select different ticket types or packages and pay without ever leaving your site.

For free events, you can set up custom registration forms to capture attendee details. EventON integrates with popular form builder plugins like Gravity Forms, Ninja Forms, WPForms, and more.

Countdown Timers

Build anticipation and urgency with dynamic countdown timers displaying the days, hours, and minutes until event time. You can show the countdown on the event page itself or anywhere on your site using a shortcode or widget.

Social Sharing

Make it easy for attendees to spread the word about your event by adding social media sharing buttons. EventON supports sharing to Facebook, Twitter, LinkedIn, and email out of the box.

Calendar Feeds

Visitors can subscribe to your event calendar via RSS, iCal, or Google Calendar to get automatic updates whenever you publish new events. This is a great way to keep your events top-of-mind and ensure people don‘t miss out.

Shortcodes

With EventON‘s powerful shortcode system, the possibilities for showcasing your events are endless. In addition to displaying the main calendar, you can use shortcodes to:

• List events by category or tag
• Show featured or trending events
• Display a single event
• Output upcoming event widgets

Basically, you can weave your events into every nook and cranny of your website, making them impossible to miss.

Real Websites Using EventON to Crush Their Event Marketing

To show you what‘s possible with EventON, let‘s look at how some real-world organizations are using the plugin to level up their events.

Connecting the Dots Conference

The Connecting the Dots conference uses EventON to provide a slick, informative event site. The home page features a promo video, a punchy event description, and a clear call-to-action to register.

Further down the page, EventON‘s tabbed interface neatly organizes essential event info including speakers, agenda, travel details, and FAQs. Social proof in the form of attendee logos and testimonials builds trust and shows visitors what to expect.

Film Festival Calendar

This film festival calendar powered by EventON helps cinephiles discover events happening across the UK. The list view displays plenty of details about each festival at a glance, including eye-catching hero images.

Visitors can search by month, location, or festival name to plan their schedule. Hovering over a festival pops up a tooltip with additional info. Clicking through to the single event page reveals a full description, trailer, photo gallery, and more.

Alliance for the Arts Workshops

The Alliance for the Arts resource site keeps the local creative community connected through EventON-powered workshops and classes. The filterable tile layout lets visitors browse by art form, skill level, and date range.

Each listing features a vibrant image, instructor details, and pricing info. The event pages themselves include a supplies list and FAQs. Visitors can register for workshops without leaving the site thanks to EventON‘s ecommerce capabilities.

10 Tips to Maximize Registrations & Attendance with EventON

Of course, EventON is just a tool — albeit a powerful one. To drive real results, you need to leverage the plugin effectively. Here are some tips for getting the most out of EventON and ensuring your events are a smashing success.

1. Write compelling event descriptions. Don‘t just list the facts — tell a story that gets people excited to attend. Paint a picture of the experience and benefits.

2. Use high-quality visuals. Include enticing photos and videos that give a taste of what to expect. Avoid cheesy stock images in favor of authentic visuals from past events.

3. Offer multiple ticketing options. Give attendees flexibility with different ticket types (early bird, VIP, group) and pricing tiers. Experiment with special offers and discounts.

4. Optimize your event pages for search. Include relevant keywords in your event titles, descriptions, and meta tags. Aim to rank for searches like "[industry] conference [location] [year]."

5. Promote events on social media. Share your events across all your social channels. Encourage speakers and attendees to post with your event hashtag. Consider paid social ads to reach new audiences.

6. Leverage email marketing. Notify your email list as soon as event registration opens. Send periodic reminders leading up to the big day. Follow up afterwards with highlights and thank-yous.

7. Spotlight your speakers. Feature speaker bios, headshots, and social links on your event pages. Ask presenters to promote the event to their own followings.

8. Provide valuable content. Share slides, recordings, and other resources after the event to extend its impact. Gate the content to capture leads or offer it freely to generate buzz.

9. Gather feedback. Survey attendees about their experience. Use their input to improve future events and showcase positive testimonials.

10. Analyze your results. Track ticket sales and registration over time. Use EventON‘s Google Analytics integration to measure traffic and conversions. Double down on what works and tweak what doesn‘t.

What‘s Next for EventON

EventON is constantly evolving to keep pace with the ever-changing world of events. The plugin‘s roadmap is packed with exciting enhancements, like:

• Virtual event features – Seemless integrations with live streaming and webinar platforms, virtual sponsor booths, embedded chat, and more
• Attendee networking – Opt-in attendee directories, 1:1 meeting schedulers, discussion forums, and other networking tools
• Gamification – Challenges, scavenger hunts, leaderboards, and rewards to boost engagement and fun
• Sponsor management – Sell sponsorships directly through the event site, display sponsor logos and ads, provide lead retrieval
• Advanced analytics – Audience insights, real-time dashboards, custom report builders, and data exports to help you measure event ROI

In other words, EventON is poised to become an even more robust all-in-one events platform. If you‘re not using it to power your event marketing yet…what are you waiting for?

Harness the Power of Events with EventON

No matter what kind of events you‘re planning — in-person, virtual, or hybrid — EventON can help you get more mileage out of your efforts. The plugin makes it dead simple to create a high-converting event site and spread the word far and wide.

Don‘t let your events go unnoticed. Get EventON today and start connecting with more of your people. Your future attendees will thank you.