Vimeo‘s 4 Tips for Generating Leads with Your Videos (+ Key Strategies for 2024)

As a marketer, you know that video is one of the most powerful tools at your disposal for engaging audiences and driving results. But did you know that video can also be a lead generation machine?

By creating the right types of videos and optimizing them for conversion, you can not only attract more qualified leads but also guide them further down the marketing funnel until they‘re ready to buy.

In fact, check out these eye-opening video lead generation statistics:

• Marketers who use video grow revenue 49% faster than non-video users. (Source)
• 84% of consumers have been convinced to purchase a product or service after watching a brand‘s video. (Source)
• Using videos on landing pages can increase conversions by 86%. (Source)

Ready to harness the power of video to supercharge your lead generation efforts? Megha Muchhala, Product Marketing Manager at Vimeo, recently shared some fantastic tips on the Vimeo blog. Let‘s dive into each one and explore how you can apply them to your own video marketing strategy.

Vimeo‘s 4 Tips for Generating More Leads with Video

1. Add customizable contact forms to your videos

One of the easiest ways to turn viewers into leads is by adding lead capture forms directly to your videos. These forms can appear before, during, or after the video and collect valuable contact information from interested viewers.

"Placing contact forms in your videos not only makes it more convenient for viewers to get in touch, but also capitalizes on the momentum and enthusiasm they feel after watching an engaging video," says Muchhala. "They‘re already interested in what you have to offer, so make it easy for them to learn more."

Vimeo‘s built-in lead capture forms are fully customizable, so you can ask for the exact information you need, like name, email, phone number, company size, or even have viewers answer a custom question.

Best of all, any leads you capture through the forms can sync directly to your favorite email marketing or CRM platform, like HubSpot, Mailchimp, or Constant Contact. This makes following up with leads and nurturing them down the funnel a breeze.

For maximum conversions, try a multi-step lead form that asks for the viewer‘s email first before requesting additional info on a second screen. Vimeo found that this approach can boost conversions by over 50% compared to a single form!

Here‘s a slick example of a multi-step lead form in action from Wipster:

[Embed example multi-step video lead capture form GIF from Vimeo]

2. Create educational, value-packed videos

When it comes to lead generation, not all videos are created equal. Yes, that funny cat video might get a ton of views, but will it drive qualified leads for your B2B SaaS company? Probably not.

To generate leads, you need to create videos that provide real value to your target audience and position your brand as a trusted resource. Think educational content like how-to guides, product demos, expert interviews, or webinars.

"The key is to provide upfront value to the viewer before asking for anything in return," explains Muchhala. "If your video teaches them something useful or helps them solve a problem, they‘ll be much more likely to share their contact info to learn more."

Take a look at this stellar webinar promotion video from Unbounce:

[Embed Unbounce webinar promo video]

By offering actionable tips for improving landing page copy, this video provides instant value to the viewer while also whetting their appetite to sign up for the full webinar.

For even more lead generation firepower, consider gating your high-value video content behind a lead capture form, as Unbounce does with their webinar. Just be sure you‘re providing enough value to make it a fair exchange.

3. Optimize your videos for mobile and desktop

To maximize the reach and impact of your lead generation videos, it‘s important to optimize them for viewing on any device, especially mobile. A huge 75% of worldwide video viewing now occurs on mobile devices!

When embedding lead capture forms in your videos, make sure they‘re mobile-friendly and easy to fill out on a smaller touchscreen. Keep the number of fields to a minimum and use large, tappable buttons.

Also consider adding captions to your videos, since many mobile viewers prefer to watch with the sound off while on the go. Captions ensure your key points still get across.

From a technical standpoint, ensure your videos are hosted on a platform that provides fast, smooth playback on any connection speed. Vimeo, for example, automatically creates versions of your video optimized for different devices and bandwidths.

"Responsive, mobile-friendly video lead forms can significantly boost completion rates, since there‘s less friction for the viewer," notes Muchhala. "It should be just as easy for someone to become a lead from their smartphone as their laptop."

4. Experiment with lead form placement and copy

Where and when your lead capture form appears during your video can have a big impact on conversion rates. Unfortunately, there‘s no one-size-fits-all approach. It depends on the type of video content, your audience, and your goals.

For a webinar or other gated content, putting the form before the video makes sense to capture leads up front. For product videos or explainers, try putting the form in the middle or near the end once the viewer is engaged.

You can also experiment with exit-intent forms that pop up if the viewer tries to leave before finishing the video, like this one from Wistia:

[Embed example Wistia exit-intent lead capture form image]

In addition to placement, try testing different copy on your lead capture forms to see what resonates best with your audience. Do they respond better to straightforward "Sign Up" copy or more benefits-focused copy like "Send Me the Guide Now"?

"A/B testing is your friend when it comes to optimizing lead capture forms," says Muchhala. "Don‘t be afraid to try new approaches and let the data tell you what‘s working best."

Databox saw a 33% increase in webinar registrations by tweaking their CTA copy and form placement!

Bonus Video Lead Gen Tips to Try

In addition to Vimeo‘s 4 tips, here are a few more ways to squeeze the most leads out of your videos:

• Personalize videos with viewer names or companies using a tool like Vidyard to boost engagement and conversions
• Keep videos under 2 minutes long for the highest completion and conversion rates, according to Wistia
• Promote lead gen videos across multiple channels like social media, email, and blog posts to drive more views and submissions
• Include a clear next step or secondary CTA for viewers who aren‘t ready to become a lead, like visiting another video or reading a blog post
• Segment leads from video based on viewing behavior or the info they submitted for more targeted, relevant follow-up

By putting these tips and best practices into action, you‘ll be well on your way to generating a steady stream of marketing qualified leads from your videos to feed your sales team.

Learn More About Video Lead Generation

Hungry for even more expert insights on using video to drive leads? Download our free Video Marketing Starter Pack for access to:

• Three free video templates for creating your first lead gen videos
• A guide to choosing the best video hosting platform for your business
• Tips for scripting and producing irresistible lead generation videos
• Real examples and case studies of successful B2B and B2C video lead gen campaigns

With this exclusive starter pack, you‘ll have everything you need to launch your video lead generation machine and start bringing in more (and better) leads than ever before.

Video Lead Generation Case Study: Moz

Still not convinced that video can be a powerful lead gen tool? Check out this quick case study from the SEO pros at Moz:

By gating helpful Whiteboard Friday tutorial videos and webinars with lead capture forms, Moz generated over 10,000 leads in just one quarter. Those leads converted to free trial signups at a scorching 50% rate!

The keys to Moz‘s success:

• Consistently publishing educational videos packed with actionable takeaways
• Leveraging in-video CTAs and email gate pages to drive conversions
• Following up with leads quickly via automated email sequences
• Customizing lead nurturing based on the topic and intent of the video

"Moz has found that leads from our educational video content are consistently high quality and more likely to convert to paid customers down the line," says Brittani Hunsaker, former Director of Acquisition at Moz. "Video allows us to build trust by providing value up front, making folks much more receptive to a sales conversation when the time comes."

Comparing Video Platforms for Lead Generation

To execute on the tips covered in this guide, you‘ll need a video hosting and lead capture solution designed for marketers and businesses. But with so many options out there, how do you choose?

Here‘s a quick comparison chart of 3 of the most popular video platforms for lead generation:

Platform	Vimeo	Wistia	YouTube
Built-in lead capture	✓	✓	✗
Customizable CTAs	✓	✓	✗
Marketing integrations	✓	✓	✗
Viewer analytics	✓	✓	Limited
Ad-free embed player	✓	✓	✗
Starting price	$7/mo	$99/mo	Free

While YouTube is great for building brand awareness, its lack of lead capture and limited analytics make it a less-than-ideal choice for lead generation. Vimeo and Wistia both offer robust lead gen features, but Vimeo‘s plans are much more affordable for businesses and teams just getting started with video.

Of course, the right platform for you ultimately depends on your budget, feature needs, and video goals. For a more in-depth comparison, check out our full guide on choosing the best video hosting platform for your business.

It‘s Time to Generate More Leads with Video

We covered a lot in this monster guide to video lead generation. But the key takeaways are simple:

1. Add customizable lead capture forms to your videos to turn passive viewers into active leads
2. Focus on creating educational, high-value video content that provides real utility to your audience
3. Optimize your videos and lead forms for seamless viewing and conversion on any device
4. Test different lead form placements, copy, and formats to maximize submissions
5. Capitalize on intent and behavioral data from your videos to better nurture leads down the funnel

By implementing Vimeo‘s 4 core tips along with the other best practices and examples we explored, you‘ll be in a prime position to generate more qualified leads from video than ever before.

Yes, creating lead generation videos takes some time and effort, but the payoff of a thriving pipeline makes it more than worth it. What are you waiting for? Get out there and hit record!

Remember – the Video Marketing Starter Pack is always here if you need a little extra guidance along the way. Now go generate some leads!