3ina Cosmetics Review: Your New Makeup Obsession
Hey beauty lover, are you ready to meet your new favorite makeup brand? Let me introduce you to 3ina—the fun, fearless cosmetics line that‘s taking the beauty world by storm. If you‘re bored with basic neutrals and hungry for bold color, keep reading. I‘m spilling all the tea on this cult-favorite brand, including my honest thoughts on their bestselling products.
What is 3ina?
First off, let‘s talk about what makes 3ina (pronounced "mee-nah") so awesome. Launched in 2016, 3ina is all about celebrating individuality and creativity through makeup. The name stands for "I Am Not Afraid," which perfectly captures the brand‘s ethos of empowering people to express themselves without fear or apology.
One of the coolest things about 3ina is its incredible range of colors and finishes. I‘m talking everything from classic reds to daring blues, subtle sheens to mega-watt glitters. No matter your age, skin tone, or style, you‘ll find plenty to play with. The brand has over 450 makeup and skincare products, all at super affordable prices. Most items are between $10-$30, but they perform like prestige products twice the price.
Another reason to love 3ina? The brand is fully cruelty-free and mostly vegan (the only exceptions are a few products with beeswax or carmine). All products are formulated without parabens, phthalates, mineral oil, and other nasties you don‘t want on your face. 3ina is PETA-certified and follows strict EU safety regulations. In other words, you can feel good about what you‘re putting on your skin.
The 3ina aesthetic is very cool, edgy, and Instagrammable. The brand is a hit with millennials and Gen Z—just check out the 121K followers and countless colorful looks on their Instagram. 3ina has also earned buzz from beauty editors at major publications like Allure, Refinery29, Byrdie, and more. Quite a few celebrities have been spotted rocking their products too, from Lady Gaga to Dua Lipa.
Intrigued yet? Keep reading for my detailed thoughts on 3ina‘s bestselling makeup and skincare products, plus some tips on how to score the best deals on their website.
3ina Makeup Review
You guys know I‘m a bit of a makeup diva. Over the years, I‘ve tried tons of products from drugstore to luxury brands. I‘m quite picky about performance and only recommend stuff I really love. With that in mind, I was excited to dive into the 3ina color line and report back on the standouts. Let‘s get into it!
3ina The Cream Eyeshadow
Okay, can we talk about these cream eyeshadows for a sec? Holy pigment! These little pots pack a serious punch of color that absolutely does not mess around. I tried shade 317, a stunning metallic teal that made my green eyes look unreal.
The formula is a dream to work with. It‘s creamy and blendable but sets quickly to a budge-proof, crease-proof finish. I‘m talking 24-hour wear through rain, sweat, tears, probably the apocalypse. I even wore this to hot yoga and my shadow looked exactly the same as when I applied it. Witchcraft!
Other things I love about the Cream Eyeshadows:
✔️ Huge shade range with 25 colors from neutrals to brights
✔️ Under $20 each – an incredible value
✔️ Easy to apply with your finger or a brush
✔️ No fallout or underye sparkles by end of day
✔️ 4.8/5 star rating with 150+ rave reviews
Trust me, you need at least one of these in your collection. The hardest part is choosing a color. I already have 317 but now I‘m dying to try the burgundy and emerald shades too. Check out all the options on the 3ina website and thank me later.
3ina The 24H Pen Eyeliner
A good black liquid liner is a staple in any makeup bag. But a great one? That‘s a little harder to find. Enter 3ina‘s 24H Pen Eyeliner. This baby is the real deal when it comes to intense color payoff and unstoppable staying power.
Let me break it down for you. The liner has a super precise felt tip that allows you to create any look from subtle definition to a bold cat eye. The black shade is seriously the blackest black I‘ve ever seen—it‘s almost a little scary how dark it is. You can build up the intensity too, depending on the vibe you‘re going for.
Once this liner dries down, it ain‘t going anywhere. I put it to the test on a sweaty summer day and I‘ll be darned, it did not budge, smear, or flake at all. When they say 24-hour wear, they mean it. Removal takes a bit of elbow grease and an oil-based cleanser, but that‘s the price you pay for bulletproof liner.
Based on the 100+ glowing five-star reviews, I think it‘s safe to say this eyeliner is a hit. Customers swear it‘s the best they‘ve tried, even beating out high-end designer brands. Snag it on the 3ina website for under $20 and prepare for compliments on your razor-sharp liner skills.
3ina The Face Palette
If you‘re looking for a one-stop-shop for all your face makeup needs, this palette is it. With nine custom-curated shades, you get a blush, bronzer, and highlighter in one sleek compact. It‘s perfect for throwing in your purse or taking on vacation to streamline your makeup routine.
The powders are very soft, smooth, and easy to blend. They‘re quite pigmented too, so start with a light hand and build up as desired. I love mixing and matching the shades to create different looks. The peach blush with the champagne highlighter is my go-to for a fresh, glowy complexion.
Like all 3ina products, the Face Palette is cruelty-free and formulated without any questionable ingredients. It lasts all day on me with minimal fading. I also appreciate the large mirror inside for on-the-go touchups.
The palette comes in two shade variations: Warm and Cool. Warm features peachy and golden tones that are stunning on olive and deeper skin tones. Cool has rosier, neutral hues that compliment fair to light skin. Both are gorgeous and super versatile.
At $30, the Face Palette is one of the pricier 3ina products but I think it‘s totally worth it for the amount of use you‘ll get. Customers clearly feel the same, as the palette has a 4.7/5 star rating on the 3ina site. I‘m not surprised—this gem makes doing your makeup a total breeze.
3ina Skincare Review
I‘ll be honest, before trying 3ina I thought of them strictly as a makeup brand. But their skincare products are lowkey amazing too. The line is small but mighty with just a handful of staples to cleanse, hydrate, and treat your skin. Here are my thoughts on two standouts:
3ina The Gel Cleanser
As someone with oily, breakout-prone skin, I‘m very particular about cleansers. I need something that will cut through makeup and grime without stripping my skin or leaving it feeling tight. 3ina‘s Gel Cleanser does exactly that.
This cleanser has a refreshing gel texture that transforms into a silky lather when you massage it into damp skin. It does an incredible job of removing every last trace of foundation, mascara, and sunscreen without any harsh rubbing or residue. My face feels perfectly clean and balanced after using it.
The star ingredients in this cleanser are aloe vera leaf juice and glycerin. Aloe is a natural anti-inflammatory that soothes irritation, while glycerin is a humectant that attracts moisture to your skin. The result is a non-drying, non-irritating formula that works for all skin types, even sensitive.
I love that the Gel Cleanser is fragrance-free and comes in a generously sized bottle that lasts forever. You get a whopping 6.7 oz of product for only $22, which is a great value compared to other cleansers on the market. No wonder it has hundreds of five-star reviews singing its praises.
If you‘re in the market for a gentle, effective cleanser at a reasonable price point, I highly recommend giving 3ina‘s a try. It might just become your new bathroom shelf staple like it has for me.
3ina The Hydrating Face Mask
Okay, can we talk about the cute packaging on this mask? The pastel blue tube has me swooning. Luckily, what‘s inside is just as good as the outside. This mask is a tall drink of water for your face, delivering an instant boost of moisture and radiance.
The creamy formula is packed with good-for-you ingredients like niacinamide, shea butter, and hyaluronic acid. If you‘re not familiar, niacinamide is a form of vitamin B3 that brightens and evens out skin tone. Shea butter and hyaluronic acid are like little moisture magnets that draw water into your skin and help it stay plump and hydrated.
I love using this mask a few times a week, especially when my skin is feeling tired or dry. I just apply a thick layer to clean skin, let it work its magic for 10-15 minutes, then tissue off the excess. Instantly, my face looks glowier, smoother, and more supple. It‘s like a big gulp of H2O for your skin cells.
Despite being super hydrating, this mask doesn‘t feel heavy or greasy at all. It absorbs quickly and wears nicely under makeup too. I think it would be amazing for dry skin types or anyone who wants to combat dullness and dehydration (so like, everyone).
A little goes a long way with this product too. You get 2.5 oz of mask for $27, which lasts me a couple of months with regular use. The price is very reasonable for the quality and results, in my opinion. It has a loyal fanbase too, with a 4.9/5 star rating on the 3ina website at time of writing.
Pro tip: Pop this mask in the fridge during the summer for an extra refreshing and de-puffing treat. You can thank me later when you‘re enjoying your juicy, glowing complexion.
Is 3ina Cruelty-Free and Vegan?
Yes, all 3ina products are 100% cruelty-free! The company does not test on animals at any stage of production, nor do they allow third parties to test on their behalf. They are certified by PETA and Leaping Bunny, two of the most reputable cruelty-free organizations.
Most of 3ina‘s products are vegan as well, with just a few exceptions that contain beeswax, carmine, or lanolin. All vegan products are clearly labeled on the website and packaging. It‘s awesome that such a colorful, trendy makeup brand is committed to being animal-friendly.
Is 3ina Worth It?
So, is 3ina worth the hype? In my opinion, 100% yes. I‘ve tried a ton of makeup and skincare brands at all price points, and 3ina consistently blows me away with their quality, performance, and shade range. You‘re getting prestige-quality products at drugstore prices, which is pretty incredible.
I love that 3ina makes it easy to experiment with color and have fun with your makeup. The brand is all about celebrating individuality and self-expression, which resonates with me so much. At the same time, their products are user-friendly and practical for everyday wear.
Another huge plus is that 3ina is cruelty-free and uses clean, safe ingredients. You can feel good about what you‘re putting on your face. The brand‘s commitment to diversity and inclusion is awesome too.
While everyone‘s makeup preferences are different, I think 3ina has something for all tastes and skin tones. Whether you‘re into natural looks or full-on glam, you‘ll find products that fit your style and budget. The brand is especially great for anyone who loves bold color and wants to step out of their comfort zone.
If I had to recommend a few 3ina must-haves, I‘d go with:
- The Cream Eyeshadows for intense, versatile color
- The 24H Pen Eyeliner for smudge-proof precision
- The Face Palette for easy, customizable glow
- The Gel Cleanser for gentle, effective cleansing
- The Hydrating Mask for a moisture boost
Again, these are just my personal favorites based on my experience. 3ina has so many amazing products that I couldn‘t possibly cover them all here. It‘s absolutely worth browsing their website and reading reviews to find your own holy grail items.
How to Save on 3ina
Now that I‘ve (hopefully) convinced you to try 3ina, let‘s talk about how to get the best bang for your buck. The brand is already super affordable, but there are a few ways to score even more savings:
- Sign up for the email newsletter for 10% off your first order
- Shop the sale section for up to 30% off
- Look out for value sets and bundles
- Browse 3ina stockists like ASOS and Selfridges for deals
Definitely keep an eye on 3ina‘s Instagram too for news about sales, product launches, and special promotions. The brand often does flash deals and giveaways that you won‘t want to miss. Following them is also a great way to get inspired by cool and creative makeup looks.
Final Thoughts
Phew, that was a lot of info! If you‘ve stuck with me this far, I salute you. I hope this in-depth review gave you a comprehensive overview of 3ina and what they have to offer. I truly believe this brand is doing something different and exciting in the beauty space.
At the end of the day, makeup should be fun and empowering. 3ina gets that. Their products make it easy to play, experiment, and express yourself however you want. The fact that they‘re cruelty-free, affordable, and high-quality is the icing on the cake.
Whether you‘re a die-hard makeup lover or just dabbling in color for the first time, I highly recommend giving 3ina a try. Start with a couple of products that catch your eye and go from there. I have a feeling you‘ll be hooked like I am.
I want to hear from you! Have you tried anything from 3ina? What are your favorite products? Let me know in the comments below. Let‘s keep the conversation going!
And if you found this review helpful, please consider sharing it with your friends and fellow beauty lovers. Together, we can spread the gospel of 3ina far and wide.
Until next time, stay colorful!
— Your 3ina-Loving Beauty Bestie
