A Good Company Review: My Honest Take on This Eco-Friendly Lifestyle Brand
Hey there conscious consumer! If you‘re anything like me, you‘re always on the lookout for brands that offer sustainable alternatives to everyday essentials without compromising on style. So when I discovered A Good Company, a Sweden-based maker of eco-friendly phone cases, personal care products, stationery and more, I had to put them to the test.
I‘ve been using A Good Company‘s products for a while now (spoiler alert: I‘m a big fan) and following the brand‘s journey closely. In this in-depth review, I‘ll share everything you need to know about A Good Company, from their unique production process and best-selling products to their fast rise as a leader in the sustainable lifestyle space.
But first, let‘s start with a little background on the brand. A Good Company was founded in 2019 by Swedish entrepreneur Anders Ankarlid, a father of three who wanted to create a truly sustainable business after learning more about the environmental impact of consumption. The brand started with the mission to transform the wasteful phone case industry by using only recycled and biodegradable materials.
Since then, A Good Company has expanded their product range to include other eco-friendly items across home, lifestyle and personal care, all designed to help people make more conscious purchasing decisions. Every product is made with sustainability at the forefront, utilizing innovative materials and production processes to minimize waste and environmental impact.
So what exactly makes A Good Company‘s products so eco-friendly? The brand uses materials like linseed, a biodegradable and renewable resource, as the main component in their signature phone cases. They also incorporate other sustainable materials like bamboo, recycled plastic, organic cotton and vegetable-tanned leather in their products.
By carefully overseeing the entire product lifecycle from raw materials to end-of-life, A Good Company maintains high standards of sustainability and ethics at every stage. I especially love their closed-loop "A Good Loop" program that allows customers to send back their used phone cases to be recycled into new ones.
It‘s this genuine, 360-degree commitment to sustainability that sets A Good Company apart as an eco-lifestyle brand. Founder Anders Ankarlid and his team are constantly innovating to minimize waste and make it easier for people to reduce their environmental impact. The company has even established its own nonprofit, A Good Foundation, to donate a portion of revenue to environmental initiatives.
Speaking of Ankarlid – I think it‘s so cool that he‘s built this mission-driven business coming from a non-sustainability background. In his words: "A few years back I didn‘t care much for the environment. I was probably what you‘d consider a regular consumption junkie. But then something happened. I became a father of three."
Becoming a dad made Ankarlid completely reevaluate his relationship with consumption and environmental responsibility. Instead of feeling hopeless about the problems facing our planet, he decided to do something about it. His passion for the cause comes through in every aspect of A Good Company.
One of my favorite things about this brand – aside from their awesome products – is how transparent they are about their entire operation. A Good Company shares detailed info on their materials, processes, carbon footprint, give-back efforts, and even their areas for improvement. It‘s the kind of radical transparency you don‘t often see from a business.
That openness and authenticity has helped A Good Company quickly make a name for themselves in the sustainability scene. In just a few years, the brand has racked up a following of over 100,000 on Instagram and 18,000 on Facebook. Their products have also earned rave reviews from eco-focused media outlets and blogs.
"A Good Company is different because we are an ‘activist‘ brand and, as such, our objective is to use commercial strategies to improve the world," Ankarlid explained in an interview with Scandinavian MIND. "We‘re not afraid to say that we‘re political. That‘s because we understand the severity of the climate crisis and that we all must do our best to make a change."
This change-making mission is resonating with a growing wave of consumers who want to support brands that are doing good for people and the planet. A 2020 report by IBM found that nearly 80% of consumers value sustainability and over 70% would pay a premium for environmentally responsible brands.
The demand for eco-friendly products is on the rise across all sectors, especially among younger generations. A First Insight survey found that a whopping 73% of Gen Z consumers and 68% of Millennials are willing to pay more for sustainable goods.
A Good Company has tapped into these shifting consumer priorities, growing a loyal community of thoughtful customers who appreciate the brand‘s style, quality and impact. The numbers speak for themselves – A Good Company saw sales increase by over 150% from 2019 to 2020, with more than half of web traffic coming from customers ages 18-34.
Okay, now that you have the full scoop on A Good Company‘s background and mission, let‘s dive into my experience with some of their most popular products. If you know me, you know I‘m a bit phone case-obsessed, so of course I had to try out a few of A Good Company‘s signature biodegradable styles.
A Good Company Phone Case Review
First up on my list was the iPhone 12 A Good Mobile Case Batabasta Banana Thiefs. This case features a cheeky design by Stockholm-based artist duo Batabasta – a trio of monkeys peeling a giant banana on a punchy red backdrop. I love how A Good Company collaborates with independent artists and designers to create these fun, limited-edition prints.
Looks aside, I was super impressed with the quality and functionality of this case. It feels substantial in the hand but still slim enough to slip into my pocket without added bulk. I accidentally dropped my phone the other day (oops) but the raised edges provided enough protection to keep my screen totally crack-free. Major win.
The case is made from A Good Company‘s signature 100% biodegradable linseed material. I love that it‘s non-toxic and earth-friendly but still durable enough for everyday wear and tear. When I‘m ready for a new case, I can simply send this one back to A Good Company to be recycled. Easy peasy.
The Banana Thiefs case retails for $45, which I think is totally reasonable for a stylish, sustainably made case. A Good Company also offers a 30 day risk-free trial period, so you can send back your case if you‘re not totally in love with it.
This particular case has over 2,300 glowing reviews on the A Good Company site and has earned a perfect 5-star rating. One customer sums it up well: "Really nice looking case. Cool print and the material feels very sturdy. Big fan of getting to support local artists with a product that is good for the planet."
I also took A Good Company‘s iPhone 12 Pro Max A Good Mobile Case Batabasta Cactus for a spin. Another eye-catching Batabasta design, this case features a desert landscape dotted with green cactuses on a millennial pink background. The best part? There‘s a sneaky surprise if you look closely – a pin-up style leg peeking out from behind one of the cactuses. So cheeky!
Same deal with this case in terms of the high-quality look and feel. The linseed material has a nice grippy texture that makes it easy to hold without being too slippery. All of A Good Company‘s phone cases are Vegan Society certified and shipped in plastic-free packaging, which I really appreciate.
Like the Banana Thiefs case, the Cactus has a near perfect 5-star rating from over 2,000 reviews. Customers call it "cute," "unique" and a "beautiful product with a beautiful mission." What‘s not to love? You can grab one of these collectible cases for $45.
Finally, I tried out the iPhone 13 A Good Mobile Case Emma Lindstrom Naquaah V. This dreamy case was designed in collaboration with Swedish artist Emma Lindstrom and features a swirling, marbled pattern in shades of emerald green. It‘s giving intergalactic vibes and I‘m here for it.
I‘ve found this case to be just as protective and functional as the others I‘ve tried from A Good Company. It has a nice slim profile and the linseed material feels soft yet strong. I love that it‘s compatible with wireless charging too – no need to remove the case every time I need to juice up.
This case also comes in 100% plastic-free packaging that can be recycled or composted. A Good Company never uses any toxic inks or dyes in their products or packaging, which gives me extra peace of mind.
The Naquaah V case is another customer favorite with a 5-star rating and over 2,000 reviews. One fan said it "looks and feels expensive" and another raved that it‘s "the most beautiful case I‘ve owned."
The only slight downside is that A Good Company‘s cases are definitely pricier than your standard cheap plastic ones. But in my opinion, the quality, unique designs and eco-friendly materials are well worth the extra cost. The fact that A Good Company will recycle your case at the end of its life is a huge plus too.
Final Thoughts on A Good Company
Okay, so by now you can probably tell that I‘m a pretty big fan of A Good Company. I love supporting brands that are taking real, meaningful steps to reduce environmental impact and this one absolutely walks the walk.
A Good Company‘s thoughtful approach to product development and radical transparency set a new standard for the sustainable lifestyle industry. By using materials like linseed and recycled plastic to create well-designed essentials, they‘re showing that eco-friendly doesn‘t have to mean crunchy or boring.
I hope more brands will follow A Good Company‘s lead in closely examining every stage of production to cut down on waste and carbon emissions. From renewable resources to non-toxic dyes to plastic-free packaging, they really cover all the bases.
A Good Company also does a great job of inviting customers to be part of their sustainability journey. Initiatives like the closed-loop recycling program make it easy to shop more responsibly. I love how they share updates on their environmental impact too – in 2020 alone, they helped save over 200,000 kg of CO2 through carbon offsetting.
It‘s also just really refreshing to see a brand that‘s so boldly political in their stance on issues like climate change and consumption. In a retail landscape full of greenwashing and empty press releases, A Good Company is the real deal. As founder Anders Ankarlid has said, "I promise we will continue to fight the good fight and take actions to force politicians and businesses to become more sustainable."
Overall, I‘d 100% recommend checking out A Good Company if you‘re looking to make your daily essentials a bit more earth-friendly. Their prices are on the higher end but I‘ve found the quality and mission to be worth it.
This is absolutely one of those companies I feel good supporting with my dollar. I can‘t wait to see how they continue to grow and innovate in the sustainability space – something tells me they‘re just getting started.
Shop A Good Company
Sold on A Good Company‘s sustainable goodies? Here‘s the scoop on shopping their range of stylish phone cases and lifestyle essentials.
The best place to browse A Good Company‘s full product offering is on their website at agood.com. They have a beautifully curated selection of cases, personal care, stationery and more, all made with eco-friendly materials. The site also has detailed info on the brand‘s story, sustainable practices and give-back initiatives.
A Good Company offers worldwide shipping to over 30 countries. If you‘re in the US, you can score free shipping on all orders over $60. The brand also has a 30-day risk-free trial period on your first purchase within a product category (except for personalized items).
Pro tip: You can sign up for A Good Company‘s email newsletter to get 10% off your first order and stay up-to-date on new product drops and sustainability news. Following the brand on Instagram is another great way to get sneak peeks and behind-the-scenes info.
A Good Company‘s products are also available on Amazon and through their Facebook shop. They offer gift cards if you want to convert your friends and fam to the sustainable lifestyle too (just saying).
Treat yourself to a little green goodness and shop A Good Company‘s eco-friendly essentials. Mother Earth says thank you!
FAQs on A Good Company
Q: Where is A Good Company based?
A: A Good Company was founded in Stockholm, Sweden, where they are currently headquartered. The majority of their products are designed and manufactured within Sweden and Europe using local materials and factories.
Q: What materials does A Good Company use?
A: A Good Company uses sustainable and recycled materials for all of their products. Their signature phone cases are made from biodegradable linseed. They also utilize recycled plastic, bamboo, organic cotton, vegetable-tanned leather and other eco-friendly materials.
Q: Does A Good Company ship internationally?
A: Yes, A Good Company offers worldwide shipping to over 30 countries across Europe, North America, Asia and Australia/New Zealand. They offset the carbon footprint of all of their shipments.
Q: What is A Good Company‘s return policy?
A: A Good Company offers a 30-day risk-free trial period on your first purchase within a particular product category (except for personalized items). To initiate a return, just email their support team at [email protected].
Q: Is A Good Company‘s packaging sustainable?
A: Yes, all of A Good Company‘s products are shipped in 100% plastic-free and recyclable packaging. They use materials like cardboard and paper tape that can be recycled or composted.
Q: Where can I buy A Good Company‘s products?
A: You can shop A Good Company‘s phone cases and sustainable lifestyle products directly on their website at agood.com. They are also available through Amazon and the brand‘s Facebook shop.
Q: What is A Good Foundation?
A: A Good Foundation is the brand‘s nonprofit organization dedicated to supporting environmental initiatives worldwide. A Good Company donates 4% of their revenue to the foundation to fund carbon offsetting, tree planting and other sustainability projects.
