AFRM Clothing Review: Trendy, Inclusive Fashion to Empower Women
About AFRM Clothing
AFRM is a Los Angeles-based women‘s clothing brand founded in 2018 by fashion executive Megan Roupenian. The brand‘s name stands for "affirmations", which exemplifies its mission to spread positivity and self-love through fashion.
Every AFRM garment features a hidden affirmation stitched inside to empower the wearer, such as "I am beautiful", "I am enough", or "I am strong". These secret messages encourage women to feel good about themselves every time they get dressed.
Diversity and inclusivity are also core brand values for AFRM. Their styles come in sizes ranging from XS to 3X to fit women of many different body types. AFRM‘s marketing campaigns feature models of various sizes, skin tones, and ages to promote an inclusive view of beauty and style.
In addition to spreading positivity, AFRM also focuses on sustainability. Many of their garments are made with eco-friendly materials like TENCEL and recycled polyester. The brand also partners with organizations like One Tree Planted, planting one tree for every order placed on their website.
AFRM Clothing Products
AFRM offers a variety of on-trend clothing styles for women including:
Dresses: Maxi, midi, and mini dresses in wrap, slip, sweater, shirt, babydoll, ruffle, asymmetric, bodycon, and sleeveless styles. Fabrics range from casual ribbed knits to dressy satins and lace.
Bodysuits: Sleeveless, short sleeve, and long sleeve bodysuits in square, scoop, asymmetric, and mock neck styles. Materials include ribbed and pointelle knits, mesh, velvet, and cotton jersey.
Tops: Blouses, shirts, corset tops, sweaters, hoodies, and graphic tees in a range of styles like cropped, tie-front, off-shoulder, puff sleeve, ruched, and cutout. Fabrics include poplin, satin, organza, fleece, and more.
Pants: Leggings, joggers, trousers, straight leg pants, and wide leg pants in high waisted and mid-rise fits. Fabrics like faux leather, satin, and stretch knits offer both comfort and style.
Skirts: Mini, midi, and maxi skirts in slip, wrap, ruffle, tiered, slit, and asymmetric styles. Fabrics range from casual jersey knits to dressier sequins and organza.
Outerwear: Jackets, shackets, coats, blazers, and shrugs in a variety of lengths and fabrics including denim, faux leather, satin, and sherpa.
Matching Sets: Many items are sold as coordinated tops/pants, tops/skirts, tops/shorts, or three-piece sets for a complete look.
AFRM launches new product drops every week to keep up with the latest style trends and give customers fresh looks to choose from. Clothing is available to shop on their website as well as through retail partners like Nordstrom, Revolve, and ASOS.
Quality, Materials & Fit
Overall, AFRM clothing is good quality, especially for the price point. Fabrics have a nice weight and hand-feel, and designs feature thoughtful details like ruching, ruffles, smocking, cut-outs, and embroidery that elevate the garments beyond basic.
The majority of AFRM styles incorporate some stretch, which helps achieve a sleek, body-hugging fit that shows off your curves. At the same time, fabrics are breathable and have enough give to feel comfortable when sitting or moving around.
In an AFRM haul video, YouTuber Karina Gomez (@KarenBritChick) shares that the leggings and long sleeve crop top have a soft, smooth feel and just the right amount of thickness. The satin slip dress has a silky, lightweight texture, nice lining, and a flirty side slit, while the corset-style bodysuit nips in at the waist and pushes up the bust for a flattering shape.
Customer reviews on AFRM‘s website confirm that the pieces fit true to size. Several shoppers say that the jeans have the perfect amount of stretch and hug all the right places. One reviewer notes that the ribbed henley top fits like a second skin, while another raves that the cowl neck slip dress drapes beautifully and has an expensive look.
AFRM provides comprehensive Size & Fit guides on their website to help customers find the right size. They also offer free shipping and easy returns/exchanges if something doesn‘t work out.
Style & Design
If you love trendy, feminine styles with a sexy twist, AFRM is definitely the brand for you. While the aesthetic is cohesive, there are options for many different occasions and style preferences.
For a casual daytime look, AFRM offers drawstring-waist sweatpants, cropped sweatshirts, ribbed henley tops, and oversized graphic tees. These laid-back basics feature AFRM‘s signature ruched and gathered details for added shape and visual interest.
To transition into night, AFRM really shines with flirty mini dresses, slinky slip dresses, bustier crop tops, sheer mesh bodysuits, and faux leather pants. Cut-out details and asymmetric silhouettes show some skin, while ruffle trims and puff sleeves add a playful, feminine flair.
The brand also delivers fun, of-the-moment trends like neon colors, zebra and cow prints, utility details, and retro-inspired silhouettes. Statement pieces like crystal-embellished blazers and feather-trim pajamas are perfect for holiday parties and festive events.
AFRM makes it easy to achieve a complete, styled look by offering coordinated sets. For example, pair the Rosette Cami with the matching ruched skirt, or style an Astrid Cropped Blouse with the Astrid Wide Leg Pant in the same ditsy floral print.
Throughout the product range, hidden affirmations like "I am bold", "I am happy", "I am loved", and "I am confident" are stitched onto the inner lining of each garment to make the wearer feel supported and inspired. This small but meaningful detail reflects AFRM‘s mission to boost self-esteem and promote a positive self-image.
Price & Value
AFRM garments have very reasonable price points given the brand‘s trendy designs, good quality materials, and special details. Prices are on par with other trend-forward mall brands like Urban Outfitters, TopShop, and Zara.
Tops typically range from $30-$78, pants from $50-$98, dresses from $50-$128, skirts from $50-$78, and outerwear from $88-$160. Two-piece sets average around $100-$150, while three-piece sets are usually $100-$180.
AFRM also offers a Rewards program where customers can earn points to redeem for discounts. The brand runs frequent sitewide sales, often with 30-50% off everything. They also have a Last Chance section that offers past-season styles for up to 80% off original prices.
Considering all the design and quality details you get with AFRM pieces, they definitely offer great value for the price. The garments also hold up well over time based on customer reviews, so you can feel good about these trendy clothes being smart fashion investments.
Customer Reviews
AFRM clothing gets very positive reviews from customers online. The brand has a 4.3 rating on Trustpilot, with 78% of reviewers giving them 5 stars.
Customers rave about the flattering fit, trendy designs, good quality, and affordable prices. One happy shopper states: "Everything I‘ve bought from AFRM fits like a glove, the quality is amazing, and the prices are so affordable! I always get so many compliments when I wear their pieces!"
Another reviewer says that AFRM jeans are the only ones she wears now because they fit so well and have just the right amount of stretch. Multiple reviewers call out the ruched floral dress as a standout style, saying it fits beautifully, feels amazing on, and can easily be dressed up or down.
Reviewers also appreciate the size-inclusive range, with a few plus-size shoppers noting that the clothes fit well in all the right places and make them feel both comfortable and sexy.
Negative reviews are few and far between, but a couple shoppers felt that certain fabrics were thinner than expected, and one reviewer had an issue with pilling after washing. AFRM‘s customer service team responds to negative reviews to offer support and resolve any problems.
Shipping & Returns
For orders over $75, AFRM offers free standard shipping (5-7 business days) as well as a free 30-day return/exchange policy. Customers can easily generate a free return label on AFRM‘s website.
For orders under $75, standard shipping is $5 and Express shipping (2-3 business days) is $15. AFRM ships to all 50 U.S. states as well as select countries internationally.
One nice perk is that if your AFRM order arrives and the item doesn‘t fit quite right, the brand will send you a different size for free and let you keep the original piece (up to $250 value). This try-before-you-buy model takes the risk out of online shopping.
Reviewers say that their AFRM orders arrive quickly and are impressed by the beautiful, sustainable packaging. One shopper explains that her order came perfectly folded in an eco-friendly cardboard box sealed with paper tape, with no plastic in sight.
The Verdict
If you‘re looking for affordable, trend-forward styles to feel your best in, AFRM is absolutely worth checking out. With inclusive sizing, eco-friendly fabrics, and empowering hidden affirmations, this mission-driven brand walks the talk.
Pros:
- Trendy, feminine designs with sexy details
- Good quality materials and construction
- Size-inclusive range from XS-3X
- Affordable prices with frequent sales
- Eco-friendly fabrics and partnerships
- Hidden affirmations promote self-love
- Free shipping, easy returns/exchanges
- Positive customer reviews
Cons:
- Some thin/delicate fabrics per reviews
- Trendy pieces may have short-term appeal
- Limited basics and everyday essentials
Treat yourself to some new AFRM pieces to boost your confidence and uplevel your 2023 wardrobe. With cohesive sets, day-to-night dresses, and statement outerwear, you‘ll have endless options to mix and match for a fresh look anytime.
AFRM FAQs
What does AFRM stand for?
AFRM is short for "affirmations". The brand stitches hidden positive affirmations inside each garment to inspire confidence and self-love.
What is AFRM‘s size range?
AFRM offers sizes XS-3X, fitting bust sizes 32"-52", waist sizes 24"-44", and hip sizes 32"-54". See their Size Guide for measurements.
Where is AFRM clothing made?
AFRM partners with certified suppliers and factories globally to source and produce their garments. You can find country of origin info on each product page.
What is AFRM‘s return policy?
AFRM accepts returns within 30 days of delivery for a full refund, minus a $7 return shipping fee. Sale items are final sale.
How do I care for AFRM clothing?
Each garment has specific care instructions listed on the interior tag and on the website product page. Most items are hand wash or dry clean only.
Does AFRM have any special programs?
Yes, AFRM has a Rewards program where you can earn points on purchases to redeem for discounts. They also offer Klarna and Afterpay options to pay in installments.
