Color & Co Hair Color Review: My Honest Thoughts on This Custom At-Home Hair Dye
Hey there, hair color lovers! 👋 Are you tired of playing Russian roulette with drugstore box dye? Sick of shelling out big bucks at the salon? I know I was – until I discovered Color & Co, a revolutionary new custom hair color brand.
In this tell-all Color & Co review, I‘m sharing my honest experience trying their personalized at-home hair dye. We‘ll cover how it works, the pros and cons, and everything in between. By the end, you‘ll know if this made-for-you color is worth the hype (spoiler alert: it totally is!). Let‘s get into it!
🎨 What Is Color & Co Hair Color?
Backed by the hair experts at L‘Oreal, Color & Co is not your average box dye. Instead of a one-size-fits-all formula, they create a completely custom color based on your unique hair type, color history, and dream shade.
The idea is to give you salon-quality results from the comfort of home – no more guessing games or crossed fingers required. They‘ll even hook you up with a free video consultation with a legit colorist to make sure you get it right.
📈 The Rise of At-Home Hair Coloring
If you‘re considering Color & Co, you‘re not alone. At-home hair coloring has exploded in popularity, especially over the past few years. Don‘t believe me? Feast your eyes on these stats:
- 🙋♀️ 55% of women color their hair at home (source)
- 🌟 The global hair color market is projected to reach $36.7 billion by 2027 (source)
- 🏠 At-home hair color sales increased by 12% in 2020 (source)
Clearly, more and more of us are turning to DIY dye jobs. But with so many options out there, it can be hard to know which brand to trust. That‘s where Color & Co comes in.
💁♀️ How Color & Co Works
Ordering your custom Color & Co dye is super easy. Here‘s how it works:
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🙋♀️ Take the online quiz: Answer questions about your hair type, length, color history, and goals. It takes less than 5 minutes!
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🎨 Choose your color: Color & Co will recommend your perfect shade based on your answers. You can tweak it if needed.
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📞 Chat with a colorist (optional): Book a free 1:1 video chat with a licensed colorist for personalized advice.
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🛍️ Checkout: Select a one-time color kit or subscribe to save 25% and get free shipping. Your custom kit will arrive in about a week!
It‘s honestly the most user-friendly home hair color process I‘ve ever tried. The quiz is thorough but easy to follow, and I love that you can get expert guidance if you want it.
📦 What‘s In the Color & Co Hair Dye Kit?
When your Color & Co box arrives, you‘ll find everything you need to color your hair at home:
- Custom hair color
- Cream developer
- Stain remover and guard
- Gloves
- Personalized instructions
- Bonus gifts (I got a super cute hair scarf!)
I‘m obsessed with the personalized instructions. They walk you through exactly how to apply your color based on your hair type, how long to let it sit, and more. It‘s like having a colorist in your bathroom!
⚖️ How Does Color & Co Compare to Other Options?
Of course, Color & Co isn‘t the only custom hair color brand out there. So how does it stack up? I put together this handy table to compare:
| Brand | Price | Customization | Colorist Consult | Subscription |
|---|---|---|---|---|
| Color & Co | $26.90 | Fully custom based on hair quiz | Yes, free 1:1 video chat | Yes, 25% off |
| eSalon | $25.00 | Custom based on quiz and photo | No | Yes, 20% off |
| Madison Reed | $26.50 | Shade matching based on quiz | No | Yes, 10% off |
| Drugstore box dye | ~$10 | None | No | No |
| Salon | $100+ | Custom | Yes, in person | No |
As you can see, Color & Co offers the most personalization and support for the price. The fact that you can chat 1:1 with a colorist sets them apart from other online brands. And of course, the salon quality results blow traditional box dye out of the water.
👩🔬 What‘s In Color & Co Hair Dye?
If you‘re curious about the actual ingredients in Color & Co dye, you‘ll be happy to know it‘s free of icky stuff like ammonia, parabens, and sulfates. Instead, the gentle cream formula contains nourishing ingredients like:
- Keratin to strengthen strands
- Argan oil for major softness and shine
- Grapeseed oil to protect your color
After using Color & Co, my hair not only looked amazing but felt so soft and healthy. I credit it to the high-quality, conditioning ingredients in the dye.
💬 What Other Color & Co Customers Are Saying
You know I love Color & Co, but what about other customers? I dug through dozens of reviews to get the scoop. Spoiler: people are obsessed. The brand has a stellar 4.5 out of 5 rating on their site! Here are a few quotes:
"I‘ve gotten so many compliments since using Color & Co. The color is rich and vibrant and looks like I spent hours at the salon. I‘m never going back to the drugstore!" – Katie, 32
"I was hesitant to color my hair at home, but the Color & Co process was so easy. My colorist Jess was amazing and helped me find my perfect red. I‘ll be a customer for life!" – Leah, 45
"After years of brassiness and fading with box dye, I decided to try Color & Co. I‘m blown away by how natural and long-lasting my color is. Worth every penny." – Jenn, 37
And check out these incredible before and afters from the brand‘s Instagram:
The results speak for themselves. These at-home color transformations are giving me life! 🙌
💡 Tips for Coloring Your Hair at Home
Sold on Color & Co? I don‘t blame you! Before you dive in, keep these expert tips in mind:
- Do a patch test before coloring to avoid any allergic reactions (Color & Co includes one in every kit)
- Don‘t wash your hair for at least 24 hours before coloring to let your natural oils protect your scalp
- Apply a barrier cream around your hairline to prevent staining (scoop some up from your Color & Co kit)
- Brush through your hair before applying color to remove any tangles
- Use a timer to make sure you leave the color on for the right amount of time – no guessing!
- Rinse your hair with cool water until the water runs clear, then follow up with the included conditioner
- Wait at least 48 hours before shampooing to let the color fully set
With Color & Co and these pro tips, you‘ll be coloring your hair at home like a total boss. 🙌
💸 How to Save on Color & Co
As much as I adore Color & Co, I‘ll admit it‘s pricier than drugstore options. But you get what you pay for, right? That said, there are ways to score a sweet deal:
- Subscribe and save 25% on every order (you can cancel anytime)
- Get free shipping on orders over $35
- Refer a friend and you‘ll both get $10 off
- Check for limited-time promos on the Color & Co site
I personally subscribe to get a new custom color kit delivered every 8 weeks. It‘s so convenient and saves me some serious cash.
🙋♀️ My Final Thoughts on Color & Co
Phew, that was a lot of info! Hopefully this in-depth Color & Co review gave you a better idea of what to expect from this custom hair color brand. In my experience, it‘s a total game-changer.
The personalized shade matching, easy application process, and expert guidance add up to salon-quality results without the hefty price tag. Plus, the fact that it‘s formulated without harsh chemicals gives me major peace of mind.
I honestly can‘t see myself going back to traditional box dye after using Color & Co. The difference in the health and appearance of my hair is unreal. If you‘re looking for an affordable way to achieve premium color at home, I highly recommend giving them a try.
Of course, everyone‘s hair is unique, so your mileage may vary. But with Color & Co‘s 100% color satisfaction guarantee, you really can‘t go wrong.
I hope this helped you decide if Color & Co is right for you! Let me know in the comments if you have any other questions. Now if you‘ll excuse me, I‘m off to book my next colorist consult… 😉
Happy coloring!
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