Colorful Standard Review: The New Hues of Sustainable Style

Hey there, fashion friend! If you‘re like me, you‘re always on the hunt for clothes that are stylish, comfortable, and environmentally conscious. Well, I have a little secret to share with you: Colorful Standard is the brand that does it all.

This Portugal-based label has been shaking up the sustainable fashion scene since 2017 with their ultra-soft basics in every color imaginable. I‘ve been obsessed with Colorful Standard for a while now, and I‘m excited to give you the full scoop on what makes them so special.

The Colorful Standard Story

First, let‘s talk about Colorful Standard‘s mission. This brand is all about making sustainable fashion accessible and fun. They believe that you shouldn‘t have to sacrifice style for ethics, or settle for boring basics just because they‘re eco-friendly.

Colorful Standard‘s founders saw a gap in the market for high-quality, colorful essentials that were also kind to the planet. They set out to create a line of timeless pieces that would make sustainability the new standard in fashion.

The result is a tightly curated collection of tees, sweatshirts, sweatpants, and accessories in a rainbow of hues. From classic black and white to trending shades like sage green and rusty orange, Colorful Standard has a shade to suit every style and skin tone.

But Colorful Standard isn‘t just about looking good. They‘re deeply committed to reducing fashion‘s environmental footprint at every stage of production. Let‘s dive into the details of how they do it.

The Sustainable Scoop

When it comes to sustainability, Colorful Standard walks the walk. Every garment is made from 100% GOTS certified organic cotton, which is kind of a big deal.

GOTS (Global Organic Textile Standard) is the gold standard for organic fibers. It means the cotton is grown without icky pesticides, synthetic fertilizers, or GMO seeds. Organic cotton also uses way less water than conventional cotton – about 91% less to be exact. Plus, it doesn‘t contaminate the soil or nearby water sources with chemical runoff.

But Colorful Standard doesn‘t stop at organic cotton. They also use recycled merino wool and environmentally-friendly dyes free of toxic chemicals. By 2030, they plan to replace all virgin materials with sustainable alternatives like recycled fibers.

Speaking of dyes, that‘s another area where Colorful Standard shines. They use OEKO-TEX certified dyestuffs and pigments that are better for the environment and the people working with them. Traditional dyes pollute waterways and pose health risks to factory workers. Colorful Standard‘s cleaner dyes are a game-changer.

From raw materials to the finished product, every step of Colorful Standard‘s manufacturing process prioritizes sustainability. They also use recycled and recyclable packaging to reduce waste. Sustainability is woven into the very fabric of this brand.

Ethical Employment

For Colorful Standard, respect for the environment goes hand in hand with respect for people. They ethically employ skilled garment workers in family-run factories in Portugal.

Portugal has a rich history in textiles and some of the highest labor standards in the industry. Colorful Standard goes above and beyond by ensuring all their factories are regularly audited and certified by independent third parties like BSCI and SEDEX.

Workers are paid fair wages, provided safe and comfortable working conditions, and given benefits like health insurance and paid holidays. Colorful Standard builds long-term partnerships with their factories to create a stable, ethical supply chain.

So when you buy Colorful Standard, you‘re not just investing in your wardrobe. You‘re investing in the livelihoods and wellbeing of the people who made your clothes. That‘s a style statement you can feel good about.

Quality You Can Count On

Okay, so Colorful Standard is sustainably and ethically made – but how do the actual clothes stack up? I‘ve tried multiple pieces from the brand, and I can confidently say the quality is top-notch.

Let‘s start with the tees, since they‘re the brand‘s bread and butter. I have the Classic Organic Tee in 5 colors and counting. The fabric is thick and luxuriously soft with a perfect drape. It skims the body without clinging or bunching.

The cut is slightly relaxed but not sloppy. I love that the sleeves are a tad longer than your average tee – no awkward bicep-squeezing here. Plus, the double-stitched collar keeps its shape wash after wash.

I‘m also a huge fan of Colorful Standard‘s sweatpants and hoodies. They‘re made of the same weighty organic cotton with a cozy brushed lining. The fit is slouchy but tailored, equally appropriate for WFH life and running weekend errands.

The quality extends to the smaller details like hidden zippers, bar-tacked stress points, and durable stitching. Nothing about Colorful Standard clothing feels flimsy or throwaway. These are elevated basics made to last.

Don‘t just take my word for it – the reviews speak for themselves. Colorful Standard has over 2,500 5-star reviews on Trustpilot with an average rating of 4.5/5. Customers rave about the incredible softness, flawless fit, and impressive color range.

One happy reviewer summed it up: "I now have CS sweatshirts in 8 colors and I can‘t stop! They are so comfortable and well made, and the colors are stunning. I wear them almost daily. Highly recommend this brand!"

Price and (Actual) Value

Now, I know what you‘re thinking – all these sustainability and quality claims sound expensive. But here‘s the thing: Colorful Standard‘s prices are actually very reasonable for what you get.

Tees start at $45, sweatshirts at $98, and sweatpants at $118. Yes, that‘s pricier than fast fashion alternatives. But when you factor in the organic materials, ethical production, and durable quality, it‘s a total steal.

I‘ve had $5 H&M tees fall apart after a few washes. Meanwhile, my Colorful Standard tees still look brand new after weekly wears and washes for over a year. That cost per wear works out to pennies.

When you shop Colorful Standard, you‘re paying for clothes that will actually last. No more throwing money away on cheap, disposable fashion. This brand creates true wardrobe staples you can buy once and wear for years.

Plus, Colorful Standard often runs promotions like free shipping and 10% off first orders. Following them on social media is a great way to stay in the loop on deals.

The Verdict

To wrap it up, Colorful Standard is the real deal when it comes to sustainable, stylish basics. This is a brand that ticks all the boxes: eco-friendly materials, ethical manufacturing, inclusive sizing, premium quality, and prices that won‘t break the bank.

But perhaps the most impressive thing about Colorful Standard is their commitment to progress. They‘re constantly innovating and pushing the boundaries of what‘s possible in sustainable fashion.

By 2025, they aim to reduce their carbon footprint by 30% and transition to 100% renewable energy in their supply chain. They‘re also working on exciting new recycled and plant-based materials to make their clothes even greener.

In a fashion landscape that often prioritizes profits over people and planet, Colorful Standard is a breath of fresh air. This is a brand that truly cares about making a positive impact.

So if you‘re ready to inject some vibrant, versatile, and insanely comfortable pieces into your closet, I can‘t recommend Colorful Standard enough. Trust me, once you try them, you‘ll be hooked.

Use code ECOWARRIOR for 10% off your first order at colorfulstandard.com. Happy shopping, and here‘s to rocking the rainbow of sustainability!