In Common Beauty Review: Luxury Haircare Worth the Hype?
If you‘re a beauty junkie, you‘ve likely heard the buzz about In Common Beauty. This high-end haircare brand has been blowing up on social media and earning rave reviews from celebrities, stylists, and customers alike. But with its luxe packaging and higher price point, you may be wondering: is In Common Beauty really worth the hype?
In this comprehensive review, we‘ll give you the full scoop on In Common Beauty. We‘ll dive into the brand‘s background, star products, customer feedback, and more to help you decide if it deserves a spot in your haircare routine. Trust us—your locks will thank you for reading this!
Behind the Brand: Meet the Celebrity Hairstylists Turned Founders
Before we jump into product specifics, let‘s talk about the brains behind In Common Beauty. The brand was founded in 2018 by Nikki Lee and Riawna Capri, two celebrity hairstylists based in Los Angeles. After working together for years at the trendy Nine Zero One Salon (which they also co-own), this dynamic duo decided to bring their expertise from the salon to your shower.
Lee and Capri have an impressive client list that includes the likes of Selena Gomez, Emma Roberts, Kate Hudson, Hilary Duff, and more. With all that star-studded experience, they know a thing or two about achieving gorgeous, healthy-looking hair. So they partnered with top chemists to develop a line of products that could deliver those same in-salon results at home.
The result is In Common Beauty, which launched with a focused range spanning shampoos, conditioners, treatments, and styling products. The line has since expanded to include limited-edition and seasonal launches. Every formula features the brand‘s signature Custom Care Complex, a proprietary blend of nourishing ingredients like shea butter, avocado oil, and bamboo extract.
In Common Beauty‘s mission goes beyond just helping you have a great hair day. The brand is cruelty-free and uses mostly vegan ingredients (with the exception of silk proteins ethically sourced from cocoons). Lee and Capri are vocal advocates for diversity, inclusivity, and giving back. To that end, a portion of all In Common Beauty profits are donated to causes that support racial and gender equality, LGBTQ+ rights, and more.
The Must-Have Products: 5 In Common Beauty Bestsellers to Try
Now that you know more about In Common Beauty‘s roots, you‘re probably curious about the goods! The line includes 13 core products for all hair types and concerns. But if you‘re new to the brand, these 5 top-sellers are the perfect place to start:
Magic Myst Universal Elixir
This all-in-one elixir truly lives up to its name. Infused with the brand‘s Custom Care Complex plus strengthening proteins and smoothing silicones, it works to detangle, defrizz, hydrate, and protect against heat damage. Mist it on damp or dry hair to instantly boost softness and shine. It even speeds up blow dry time! 6.7 oz for $35
Velvet Cloud Universal Mask
Kiss parched strands goodbye with this rich yet lightweight mask. Formulated with reparative silk proteins, moisturizing hyaluronic acid, and frizz-fighting pracaxi oil, it deeply nourishes and smooths hair in just 5-10 minutes. Use weekly in place of conditioner to keep your mane looking (and feeling) its absolute best. 5 oz for $40
Mojave Rain Moisturizing Enhancer
Inspired by the hydration hair craves after a long, dry spell, this in-shower treatment rehydrates and rejuvenates dry, damaged strands. Spray it on after shampooing to infuse hair with the brand‘s Custom Care Complex, strengthening watermelon extract, and a blend of exotic oils. The payoff: super soft, smooth, shiny hair that‘s more resilient to damage. 5 oz for $30
Static Silk Smoothing Enhancer
This weightless spray is the secret to combating frizz, flyaways, and unruly texture. A potent combo of silk proteins and avocado and sunflower oils help smooth the hair cuticle and lock out humidity. Just spritz it on clean, damp hair and style as usual to maintain a sleek look all day. 5 oz for $30
Crystal Cashmere At-Home Kit
Get an in-salon smoothing treatment without leaving your bathroom! This two-step system (which includes a serum and a conditioning mask) helps repair damage and strengthen hair using crystal-encapsulated proteins. The result is incredibly soft, shiny, frizz-free hair that lasts through multiple washes. Ideal for over-processed or perpetually parched hair. 2 oz each for $50
The Proof Is In the Reviews: Here‘s What Customers Are Saying
As a discerning beauty lover, you probably don‘t just take the brand‘s word that its products are great. And we don‘t blame you! The real test is how the formulas perform in real life, on real heads of hair.
To gauge how In Common Beauty is living up to the hype, we scoured hundreds of customer reviews across the brand‘s website, Sephora, Amazon, and more. The verdict? This haircare is the real deal.
On incommonbeauty.com, the line‘s core products have an average rating of 4.8 out of 5 stars. The Magic Myst Universal Elixir and Velvet Cloud Universal Mask are the clear fan favorites, with reviewers calling them "miracle workers" for dry, damaged hair. Several reviews note that these products help hair air dry smoothly and keep frizz and flyaways at bay for days.
The Mojave Rain Moisturizing Enhancer and Static Silk Smoothing Enhancer also received high marks for delivering on their hydration and smoothing promises. "My hair has never looked or felt healthier" and "Gives me the best hair of my life" are just a couple of the glowing remarks.
On external sites, the feedback is equally enthusiastic. The brand earned 4.7 out of 5 stars on Amazon and 4.4 on Influenster. Standout products include the Second Life Reconstructing Masque, which has over 200 5-star Amazon reviews. Happy customers rave that it transforms straw-like strands and preserves hair health between salon visits.
While no product works for everyone, the vast majority of In Common Beauty reviews are positive. The small number of critics mostly take issue with the price or not seeing a dramatic change. But based on our research, it‘s safe to say this brand has a very high satisfaction rate.
The Fine Print: Shipping, Returns, Rewards, and More
Beyond the products themselves, it‘s important to consider a brand‘s policies before you commit to buying. The good news is that In Common Beauty stacks up well here, too! Here are the need-to-know details:
Shipping: Free on orders over $75; flat $8 fee on orders under $75. Ships to the US and Canada only. Most orders arrive within 5-7 business days.
Returns: 60-day return window for gently used or unused products (a generous policy compared to the standard 30 days). To start a return, just email customer service. Note that original shipping fees are non-refundable.
Rewards: Earn points on every purchase to redeem for exclusive perks and discounts. You‘ll get a $10 reward for every 100 points. Linking your Facebook or Instagram unlocks bonus points!
Financing: In Common Beauty has partnered with Afterpay to offer interest-free installment plans on orders over $35. This allows you to split the cost of your haul into four payments, making that cart total a little less daunting.
Availability: In Common Beauty products are available on the brand‘s website as well as Sephora, Amazon, Revolve, and Violet Grey. You can also find the line at select salons across the country.
How Does In Common Beauty Compare to Other Luxury Haircare?
So In Common Beauty clearly ticks a lot of boxes. But in the crowded world of high-end hair products, how does it measure up to the competition? Let‘s see how it compares to a few other popular prestige brands:
Living Proof
Both brands offer science-backed formulas and have a strong celeb following. Living Proof has a slightly broader product selection, but In Common Beauty‘s focused edit may be less overwhelming. In Common is also cruelty-free, while Living Proof is not.
Oribe
Oribe is one of the most iconic luxury haircare lines and is known for its fancy packaging and upscale scents. It has an extensive product range with more targeted treatments. However, In Common Beauty offers similar salon-level performance for a slightly gentler price.
Briogeo
Briogeo‘s main point of difference is its clean, natural formulas. It tends to be a little more affordable than In Common Beauty and has a wider variety of options for curly and textured hair. But In Common still has the edge when it comes to the most potent active ingredients.
All in all, In Common Beauty is fairly on par with other high-end haircare lines. It fills a unique space by combining clinical innovations with a cool-girl aesthetic and ethos. And the fact that it‘s backed by trusted celebrity stylists sets it apart from faceless competitor brands.
The Final Verdict: Should You Splurge on In Common Beauty?
By now, you can probably tell we‘re pretty smitten with In Common Beauty. The products look, feel, and smell amazing, and they really do deliver results. Of course, everyone‘s hair is different, so we can‘t guarantee you‘ll have the same experience as all those glowing reviewers. But we think In Common Beauty is absolutely worth trying if you‘re looking to level up your haircare game.
Yes, it‘s pricey compared to drugstore brands. But the sophisticated formulas and chic packaging make it feel like a justified splurge. It‘s a great option if you‘re not able to get to the salon as often as you‘d like but still want that fresh-from-the-chair feeling. And thanks to Afterpay, you can treat yourself without totally blowing your beauty budget.
Our recommendation? Start by taking the hair quiz on incommonbeauty.com. It‘ll point you to the best products for your hair type, texture, and goals. Then go for one of the starter sets to test out a few best-sellers for less. The Discovery Kit is a great entry point, with travel sizes of the Magic Myst, Velvet Cloud Mask, and Universal Shampoo and Conditioner.
We hope this in-depth review of In Common Beauty helps you determine if the brand is right for you. With its innovative yet easy-to-use products, gorgeous packaging, and commitment to giving back, it gets our (perfectly coiffed) seal of approval. Go ahead and add to cart—your hair will be forever grateful!
