Elaluz Review: Why This Clean Beauty Brand Deserves a Spot in Your Routine
Hey there, beauty lover! If you‘re like me and always on the hunt for the latest and greatest in skincare and makeup, you‘re going to want to keep reading. I recently discovered a gem of a brand called Elaluz, and let me tell you, it‘s been a total game-changer for my beauty routine.
In this comprehensive Elaluz review, I‘ll be sharing everything you need to know about this mindful luxury beauty brand, from its inspiring founder story to its high-performance, sustainably-sourced product line. Plus, I‘ll be diving deep into my personal experience with the brand‘s best-selling products, including the cult-favorite Elaluz Beauty Oil. Get ready to glow from the inside out!
The Elaluz Story: Founder Camila Coelho‘s Mission to Democratize Beauty
Before we get into the nitty-gritty of the products, let‘s talk about the woman behind the brand. Elaluz was founded by Brazilian beauty influencer and entrepreneur Camila Coelho, who you might know from her massive social media presence. With over 8.9 million Instagram followers and 1.2 million YouTube subscribers, Camila has established herself as a trusted authority in the beauty space.
But Camila isn‘t just another pretty face on the internet. She‘s a trained makeup artist with a passion for clean, sustainable beauty that empowers women to feel their best. After years of struggling with severe eczema and sensitivity to harsh ingredients, Camila set out to create a brand that would merge the best of luxury skincare with the power of natural, consciously-sourced ingredients.
Enter Elaluz, which translates to "She is Light" in Camila‘s native Portuguese. Launched in August 2020, the brand offers a curated collection of makeup, skincare, and haircare essentials that are as good for your skin as they are for the planet.
| Elaluz Fast Facts | |
|---|---|
| Founded | August 2020 |
| Founder | Camila Coelho |
| Based In | Miami, FL |
| Products | Skincare, Makeup, Haircare |
| Certifications | Vegan, Cruelty-free, FSC-certified packaging |
| Giveback | 1% of sales donated to reforestation in Brazil |
Elaluz is more than just another beauty brand – it‘s a movement. By supporting Elaluz, you‘re not only investing in your own self-care and confidence but also in a more sustainable, ethical future for the beauty industry as a whole.
The Elaluz Clean Beauty Difference
So what sets Elaluz apart from the scores of other beauty brands out there? First and foremost, it‘s the brand‘s unwavering commitment to clean, natural ingredients.
Every Elaluz product is formulated with a base of Brazilian superfoods like:
- Camu Camu: This Amazonian berry boasts 60x more vitamin C than an orange, providing potent antioxidant protection and brightening benefits.
- Guarana: Naturally caffeinated and packed with polyphenols, guarana extract energizes and protects skin from environmental stressors.
- Cupuacu Butter: Rich in fatty acids, this creamy butter deeply hydrates and softens without clogging pores.
- Buriti Fruit Oil: This nourishing oil is a concentrated source of beta-carotene (vitamin A) and vitamin E to smooth, firm, and revitalize skin.
But Elaluz doesn‘t just focus on what ingredients are in the formulas – it also cares about what‘s NOT included. All products are vegan and cruelty-free, and formulated without over 1,600 potentially harmful ingredients like parabens, phthalates, sulfates, and synthetic fragrances. That means you can feel good about what you‘re putting on your skin, every single day.
And the sustainability doesn‘t stop at the ingredient list. Elaluz takes a 360-approach to eco-friendly beauty, with initiatives like:
- Forest Stewardship Council (FSC) certified paper packaging
- Recyclable glass bottles and jars
- Carbon-neutral shipping
- 1% of sales donated to One Tree Planted for reforestation in Brazil
It‘s rare to find a beauty brand that prioritizes both luxury and sustainability, but Elaluz manages to strike the perfect balance. By supporting Elaluz, you‘re making a beautiful choice for your skin, your self-confidence, and the environment.
My Elaluz Beauty Oil Review
Okay, now let‘s get into the good stuff – the products! While Elaluz offers an impressive range of skincare, makeup, and haircare products, there‘s one that stands out as a clear fan favorite. I‘m talking about the holy grail Elaluz Beauty Oil.
This award-winning facial oil is basically luxury in a bottle. Seriously, everything about it feels high-end, from the weighty glass bottle to the shiny rose gold cap. But what‘s inside is even more impressive.
The Beauty Oil is formulated with a blend of 7 nutrient-rich Brazilian oils, including:
- Buriti oil to repair and protect
- Brazil nut oil to strengthen skin‘s moisture barrier
- Cupuacu oil to hydrate and nourish
- Acai oil to fight free radicals
- Maracuja oil to balance and soothe
- Prickly pear oil to brighten and even tone
- Pataua oil to lock in moisture
Together, these miracle oils work to transform dull, dehydrated skin into a glowing, radiant complexion. I‘ve been using the Beauty Oil every morning and night for the past 3 weeks, and I‘ve already noticed a huge difference in my skin‘s texture, tone, and overall luminosity.
The texture is lightweight and silky, and it absorbs quickly without leaving behind any greasy residue. I love to use it as the last step in my skincare routine to seal in all the other products while adding a lit-from-within glow.
Oh, and can we talk about the SCENT?! The Beauty Oil has the most intoxicating natural fragrance, thanks to a touch of essential oils like jasmine and violet leaf. It‘s not artificial or overpowering – just a soft, soothing aroma that makes me feel instantly relaxed and pampered.
| Beauty Oil Key Benefits | How It Works |
|---|---|
| Intensely hydrates | Moisture-locking oils prevent water loss and plump skin |
| Soothes and calms | Anti-inflammatory ingredients reduce redness and sensitivity |
| Evens skin tone | Antioxidants like beta-carotene and vitamin C brighten dark spots |
| Boosts radiance | Nourishing oils enhance skin‘s natural luminosity |
| Smooths texture | Fatty acids soften and condition rough, flaky skin |
But you don‘t have to just take my word for it. The Elaluz Beauty Oil has over 150 5-star reviews on the brand‘s website, with customers raving that it‘s "liquid gold in a bottle" and "the best face oil I‘ve ever used."
Even celebrity makeup artists are obsessed. In a recent Vogue article, iconic MUA Hung Vanngo shared that the Elaluz Beauty Oil was one of his must-have skincare prep products for the 2022 Met Gala: "It gives skin this incredible glow without being greasy. I used it on all my clients and they looked radiant on the red carpet!"
At $39 for a generous 1 oz bottle, the Elaluz Beauty Oil is definitely a splurge for most people. But trust me when I say it‘s 100% worth it. You need the tiniest amount to cover your whole face, so one bottle will literally last you ages. It‘s a true investment in your skin that you‘ll look forward to using every day.
How to Incorporate the Elaluz Beauty Oil Into Your Routine
If you‘re new to facial oils, you might be wondering how exactly to use them in your skincare routine. Here‘s a quick step-by-step guide:
- After cleansing and toning, apply any lightweight serums or essences.
- Dispense 2-3 drops of the Elaluz Beauty Oil onto your fingertips.
- Gently pat and press the oil onto your face, neck, and décolletage. No need to rub!
- Follow with your regular moisturizer to lock in the oil and boost hydration.
- In the morning, always finish with sunscreen as the last step.
The great thing about facial oils is that they work for pretty much every skin type, even oily and acne-prone skin. The key is to choose a high-quality oil that absorbs easily and doesn‘t clog pores, like the Elaluz Beauty Oil.
If you‘re still feeling hesitant about using an oil on your face, try mixing a drop or two into your moisturizer or foundation for a customized glow. You can also apply it on targeted areas like your cheekbones and browbones as a natural highlight.
Other Best-Selling Elaluz Products to Try
While the Beauty Oil gets a ton of well-deserved hype, Elaluz has so many other incredible products worth checking out. Here are a few of my other favorites:
Elaluz All Day Beauty Water
This hydrating essence mist is perfect for giving your skin a quick pick-me-up throughout the day. It‘s formulated with Brazilian superfruit extracts like camu camu and guarana to refresh, brighten, and protect skin from environmental stressors. I keep a bottle on my desk for a midday boost of moisture and glow.
Elaluz Lip & Cheek Stain
As a busy mom and business owner, I‘m all about multi-tasking products that streamline my routine. The Elaluz Lip & Cheek Stain is the ultimate 2-in-1, delivering the perfect wash of color to lips and cheeks. It has a unique gel texture that melts into skin, leaving behind a natural, dewy finish. I love the shade Raquel, a soft pinky nude that flatters my fair skin.
Elaluz Dry Texture Finishing Spray
Don‘t let the skincare products have all the fun – Elaluz haircare is equally amazing. The Dry Texture Finishing Spray is my secret weapon for effortless, undone waves. It adds hold, volume, and grittiness without weighing down my fine hair. Plus, it has a yummy tropical scent that transports me to the beaches of Rio.
How to Save on Your Elaluz Order
Let‘s be real – luxury beauty products like Elaluz can get pricey, especially if you want to try multiple things. Luckily, there are a few ways to save on your order:
- Sign up for the Elaluz email newsletter for 15% off your first purchase
- Spend over $50 (US) or $125 (international) for free standard shipping
- Create your own bundle and save up to 20% on best-sellers
- Watch for seasonal sales and promotions (psst – there‘s usually a big one around Camila‘s birthday in October!)
FAQs About Elaluz
Before I wrap up this Elaluz review, I want to take a moment to answer some of the most common questions I get about the brand.
Is Elaluz clean beauty?
Yes, all Elaluz products are formulated with clean, natural ingredients and without any harmful additives like parabens, sulfates, and phthalates. The brand follows strict EU standards and is Leaping Bunny certified cruelty-free.
Where can I buy Elaluz?
The best place to shop Elaluz is directly on the brand‘s website, elaluz.com. They offer free shipping over $50 in the US and over $125 internationally. You can also find select Elaluz products at retailers like Sephora Brazil and Neiman Marcus.
What is the Elaluz return policy?
Elaluz offers free returns and exchanges within 30 days of purchase on all US orders. International customers can contact customer service for return assistance.
How can I contact Elaluz customer service?
If you have any questions or concerns about your Elaluz order, you can reach out to the brand‘s customer service team via email at [email protected] or via live chat on their website. In my experience, their team is super friendly and responsive!
Why Elaluz is Worth the Hype
Phew, that was a lot of info! If you made it to the end of this mammoth Elaluz review, congrats – you‘re now an honorary Elaluz expert.
In all seriousness, I hope this deep dive into the brand, its products, and its mission has shown you why Elaluz is so much more than just another pretty face in the beauty industry. By combining high-performance, clean formulas with a commitment to sustainability and social impact, Elaluz is truly changing the game.
Yes, the products are a bit of a splurge, but they‘re 100% worth it for the quality, efficacy, and overall experience. As someone who‘s tried her fair share of luxury beauty brands, I can confidently say that Elaluz stands out from the rest.
Whether you‘re looking to streamline your skincare routine, amp up your natural glow, or just treat yourself to a little everyday luxury, I can‘t recommend Elaluz enough. Trust me, your skin (and your soul) will thank you.
So go ahead, add that Beauty Oil to your cart and get ready to glow like a Brazilian goddess. And don‘t forget to tag me in your Elaluz selfies – I want to see you shine!
