Lack of Color Hats Review: Why This Aussie Brand Lives Up to the Hype

Hey there, fellow fashion lover! If you‘ve been anywhere near Instagram in the past few years, you‘ve likely spotted a Lack of Color hat or two (or ten). This Australian accessories brand has blown up recently, becoming the go-to for influencers, celebrities, and everyday gals looking to upgrade their outfits with a statement hat.

As a self-proclaimed hat aficionado, I‘ve been following Lack of Color for a while now. I‘m obsessed with their vintage-inspired, yet totally fresh designs. Think: classic wide-brim fedoras, but make it fashion with unique materials and details. I‘ve amassed quite the collection of LOC hats, and I‘m here to give you the full scoop on why this brand is 100% worth the hype (and the price tag).

But don‘t just take it from me – the numbers speak for themselves. Lack of Color has garnered a massive following of over 655k on Instagram, been spotted on the heads of countless celebs like Gigi Hadid and Vanessa Hudgens, and has been featured in major publications like Vogue and Forbes. Not bad for a small Aussie brand that launched just over a decade ago!

So what‘s the secret sauce to Lack of Color‘s rapid rise to fame? How do their hats stack up in terms of quality and style? And are they really worth the splurge? I‘m breaking it all down for you in this comprehensive review. Trust me – by the end, you‘ll be itching to add a LOC hat (or three) to your cart. Let‘s dive in!

The Lack of Color Story

If you‘re not yet familiar with the Lack of Color origin story, allow me to fill you in. The brand was founded back in 2011 by creative couple Tess Corvaia and Robert Tilbury. These two Aussies saw a gap in the market for fashionable, well-made hats that didn‘t cost a fortune. They started with a small collection of classic styles like fedoras and boaters, all with a cool, laidback Byron Bay aesthetic.

Fast forward a decade later, and Lack of Color has become a global sensation, selling in over 200 retailers worldwide. While they‘ve massively expanded their range and reach, Tess and Rob have stayed true to their original mission of creating high-quality, stylish hats at an accessible price point.

But Lack of Color isn‘t just about looking good – they‘re committed to doing good as well. The brand has put a major focus on ethical and sustainable production, with all of their hats being handmade by skilled artisans in factories that are BSCI certified. They use eco-friendly and locally-sourced materials wherever possible, like 100% Australian wool. Even their packaging is completely plastic-free and recyclable. We love a fashion brand with a conscience!

The Hats

Okay, let‘s get to the good stuff – the hats themselves! Lack of Color truly has a style for everyone and every occasion. From classic wide-brim fedoras to trendy bucket hats to statement sun hats, their range is impressive. I‘ve personally tried a bunch of different LOC styles, and I can attest to the quality and craftsmanship of each one.

One of my all-time favorites is the PALMA Fedora in Natural. This baby is handwoven with 100% natural palm-leaf by artisans in Mexico. The neutral hue and lightweight, breathable material makes it a total chameleon – I‘ve worn it with everything from flowy sundresses to jeans and a band tee. The gold river reed detail adds a luxe touch that makes the $100 price tag feel totally reasonable.

For a trendier take, you can‘t go wrong with one of Lack of Color‘s bucket hats. I scooped up the WAVE Bucket Hat in Ecru and it immediately became my go-to for casual summer days. The cotton canvas fabric and wider brim give it a cool, 90s feel, while the wavy edge keeps it looking fresh. Plus, that subtle side pocket detail is both cute and functional – the perfect spot to stash my lip balm.

If you‘re looking for some Serious Shade, allow me to introduce you to the SIERRA Oversized Fedora. This is the ultimate sun hat, with an extra wide 15cm brim that will shield your whole face. But it‘s the fun, retro details that make it feel straight off a 70s beach photoshoot: the contrast top-stitching, the knotted leather cord, the brass eyelets. Hot tip: go for the ‘Honey‘ colorway for major starlet-on-holiday vibes.

And I‘d be remiss not to shout out the LOLA Cap while we‘re here. I know what you‘re thinking – a baseball cap, groundbreaking. But this ain‘t your average ballpark hat. Lack of Color elevates the sporty classic with a felt fabrication, muted colors, and that signature embroidered logo. I reach for my ivory LOLA on the reg for easy errand-running-but-make-it-chic energy.

The Quality

Of course, a hat can look amazing, but if it‘s not well-made or comfortable, what‘s the point? Luckily, Lack of Color delivers on both style AND substance. These toppers aren‘t just pretty to look at – they‘re crafted to last.

Let‘s talk materials. Lack of Color doesn‘t skimp on the good stuff. Their wool hats, for instance, use 100% Australian wool that has been tightly woven to keep its shape. You can literally feel the quality when you pick up a LOC hat – they‘ve got a nice weight and structure to them, unlike cheaper, flimsier hats.

Even their straw hats, which can often feel flimsy or delicate, are impressively sturdy and substantial. The PALMA Fedora I mentioned is crafted with tightly woven palm-leaf that has been hand-blocked and reinforced with an interior lining. After a full summer of non-stop wear, it still looks and feels brand new.

Then there‘s the details. Every LOC hat I own has those little touches that make them feel extra special, whether it‘s a pretty patterned inner band, a unique trim or embellishment, or a cute fabric storage bag. I love that they don‘t cut corners when it comes to the smaller details.

Comfort-wise, I‘ve been impressed across the board as well. Lack of Color‘s inner bands are made of a soft, breathable material and many styles have an adjustable sweatband for a perfect fit. I have a larger head, so I often size up to an XL in their hats, and they fit like a dream. No forehead pinching or awkward gaps – just easy, all-day comfort.

What Customers Are Saying

You know I‘m a fan of LOC, but what are other customers saying? I did a deep dive into online reviews, and spoiler alert: people are OBSESSED. On the brand‘s website, their best-selling hats have thousands of glowing 5-star reviews. Shoppers rave about the flattering fits, beautiful craftsmanship, and comfort. A few highlights:

"I cannot even begin to describe how much I LOVE this hat! I literally gasped when I put it on. I feel like the most stylish and confident version of myself." – SIERRA Oversized Fedora review

"This is the hat of my dreams! The color and leather band are even prettier in person. It‘s so versatile and I‘ve already gotten so many compliments on it!" – RANCHER Wool Fedora review

"I was hesitant to splurge on a hat but this bucket was worth every penny! So well made and just looks expensive. It elevates every single outfit." – WAVE Bucket Hat review

People also frequently call out the high quality of LOC hats, with many reviewers noting that they hold up exceptionally well over time:

"I‘ve had my LOC fedora for over 2 years now and it still looks amazing – no smushed brim, no pilling, and the shape has held up perfectly. Absolutely worth the price for the quality." – COVE Wool Fedora review

Another thing customers appreciate? Lack of Color‘s commitment to ethical production and sustainability. Many shoppers share that they feel good supporting a brand that prioritizes fair labor practices and eco-friendly materials.

"I love that this hat was handmade by artisans who were paid a fair wage. And the fact that it was made from locally-sourced, all-natural materials makes me feel even better about my purchase." – DUNE Fedora review

Styling Ideas

A great hat is the easiest way to take your look from basic to next-level. Lack of Color‘s hats add an instant cool factor to any outfit. Some tried-and-true pairings I‘ve been loving:

• Wide-brim fedora + flowy sundress or maxi skirt + statement earrings
• Bucket hat + oversized tee + relaxed jeans + chunky sandals
• Baseball cap + hoodie + bike shorts + sneakers
• Boater hat + button-down shirt + tailored shorts + loafers
• Sun hat + one-piece swimsuit + kimono + strappy sandals

I also love that you can easily change up the vibe of your LOC hat with how you style it. A felt fedora can go preppy with a crisp button-down, or grungey with a vintage band tee. A straw boater can read as beachy with a linen set, or Parisian-chic with a striped tee and red lip. Don‘t be afraid to experiment!

Pricing & Where to Buy

I won‘t sugarcoat it – Lack of Color‘s hats are definitely an investment. Most styles fall in the $80 – $150 range, which is on the pricier side compared to other trendy hat brands. However, I firmly believe that the quality and craftsmanship makes them worth every penny. These are hats that you‘ll reach for season after season, year after year.

If you‘re on a tighter budget, I recommend stalking the sale section on Lack of Color‘s website. They occasionally offer steep discounts on past season or gently imperfect styles. Following the brand on Instagram is also a great way to stay in the loop on any promotions or special offers.

In terms of where to shop, Lack of Color‘s website is always going to have the widest selection of colors and sizes. However, if you prefer to try before you buy, you can also find LOC hats at Nordstrom, Free People, Revolve, and other major retailers. I‘ve also had luck scoring LOC hats on resale sites like Poshmark and Depop for a slight discount.

Conclusion

If you can‘t tell by now, I‘m a hardcore Lack of Color fan girl. This Aussie brand has completely won me over with their insanely chic designs, top-notch quality, and impressive values. Every time I wear one of my LOC hats, I feel like That Girl – polished, put-together, and effortlessly cool.

Yes, they‘re a bit of a splurge, but I firmly believe that Lack of Color hats are 100% worth investing in. These are truly special pieces that you‘ll cherish and wear for years to come. And with the brand‘s commitment to ethical production and sustainability, you can feel good about supporting them.

My advice? Go for that LOC hat you‘ve been eyeing. I promise it won‘t be a one-season wonder. Lack of Color is the real deal, and deserving of all the hype. Get ready to fall in love and join the fan club.

Until next time, stay smiling and keep serving looks with those LOCs!