Primally Pure Review: Why This Natural Skincare Brand Lives Up to the Hype
Hey there, clean beauty lovers! Today, I‘m excited to dive deep into one of the most buzzed-about natural skincare brands of the moment: Primally Pure.
I‘ve been hearing about this California-based company nonstop lately. It seems like every blogger and skincare junky I follow has become obsessed with their handmade, organic products—especially the famous natural deodorants.
Honestly, I was skeptical at first. Could these body oils, masks, and pit sticks really be that amazing? Or is this another overhyped Insta-brand that‘s all style and no substance?
Well, I finally took the plunge and tried a bunch of Primally Pure‘s bestsellers for myself. After a few months of slathering and sniffing, I‘m ready to share my honest thoughts.
Spoiler alert: Primally Pure has earned a permanent place in my bathroom cabinet. But I‘m getting ahead of myself. Let‘s start with the basics…
What Is Primally Pure?
Based in sunny Murrieta, California, Primally Pure is the brainchild of Bethany McDaniel. She‘s a real-life farmer‘s wife and mother of three who set out to create skincare products that are "radically natural and radically effective."
The lightbulb moment came after Bethany‘s family farm switched to organic, grass-fed livestock. She experienced the powerful health benefits of clean eating firsthand. That sparked her mission to bring the same uncompromising standards to skincare.
As someone who struggled with autoimmune issues for years, Bethany was already on a quest to detox her beauty routine. But she couldn‘t find products that met her sky-high standards for purity and performance. So she started making her own in her farm kitchen.
Fast forward a few years, and Primally Pure has blossomed into a thriving small business with a cult following. All of their products are still handcrafted in small batches using organic, locally-sourced ingredients whenever possible.
But Primally Pure isn‘t just a skincare company. It‘s a community and lifestyle built around holistic wellness. Through their blog, Holistic Skincare Guide, newsletter, and social media presence, Bethany and her all-female team educate and empower women to "swap their conventional skincare for natural, non-toxic alternatives."
My Primally Pure Skincare Review
With 50+ products to choose from, I was admittedly a bit overwhelmed at first. Where to start? After scouring reviews and best-seller lists, I narrowed down my first haul to four hero products.
Blue Tansy Deodorant
Price: $14 for 1.7oz
Rating: 5/5 ⭐️
Y‘all. I am SHOOK by this deodorant stick. As a natural deo connoisseur, I‘ve tried ‘em all—from crystals to creams to charcoal pastes. Nothing has ever worked as well for me as Primally Pure‘s Blue Tansy.
First of all, the scent is heavenly. It‘s a calming herbal aroma with notes of chamomile, geranium, and of course, blue tansy. Think: fancy spa vibes. I find myself actually looking forward to applying it each morning.
But the real magic is in the odor control. I‘m talking ALL DAY freshness, even through sweaty workouts and 90-degree days. No B.O., no stink, no need to reapply. It‘s like my own personal forcefield against funkiness.
The ingredient list is impeccable: organic coconut oil, grass-fed tallow, arrowroot powder, baking soda, beeswax, and a blend of essential oils. That‘s it. No aluminum, parabens, or synthetic fragrance.
I was worried the baking soda might be too harsh for my sensitive pits, but I‘ve had zero irritation. The coconut oil and tallow base is super nourishing and keeps my skin happy.
At $14, this deodorant is definitely pricier than drugstore sticks. But the quality ingredients and stellar performance make it 100% worth it for me. I‘m officially a Blue Tansy evangelist now.
Everything Spray
Price: $22 for 4oz
Rating: 4.5/5 ⭐️
This multi-purpose mist is one of Primally Pure‘s most iconic and beloved products. Bethany herself calls it "the one product I can‘t live without!"
Here‘s what‘s inside: organic witch hazel, organic apple cider vinegar, organic lavender and tea tree oil. Yep, that‘s the entire ingredient list. Minimalism at its finest.
So what does it do? A better question is what doesn‘t it do. This spray acts as a toner, facial mist, razor bump treatment, odor killer, itchy skin soother, hand sanitizer…you get the idea. It‘s like a Swiss Army Knife for your skin.
I mainly use mine as a post-cleansing toner and throughout the day to freshen up. The fine mist instantly wakes up my face, balances oil, and leaves my skin feeling clean but not stripped. I also love spritzing it on after shaving to prevent bumps and ingrowns.
The tea tree and lavender oils give it an invigorating, slightly medicinal scent. It‘s not overpowering, but you‘ll definitely catch whiffs of it. If you‘re sensitive to fragrances, there‘s also an unscented version.
One spray bottle lasts me a couple months of regular use. The $22 price tag felt a bit steep at first, but considering how versatile and long-lasting it is, I‘ve come to appreciate the value.
My only tiny complaint: I wish the bottle was glass instead of plastic for better sustainability. But overall, the Everything Spray has become an MVP in my routine that I‘ll definitely repurchase.
Cleansing Oil
Price: $42 for 2oz, $74 for 4oz
Rating: 4/5 ⭐️
I‘ll admit, I was very nervous to put oil on my acne-prone face. Won‘t it just clog my pores and turn me into a greasy mess? But after reading countless rave reviews, my curiosity won out.
Primally Pure‘s Cleansing Oil features a blend of organic oils like jojoba, castor, and apricot kernel, plus lavender and frankincense essential oils. The texture is silky and lightweight, not heavy or gunky.
The first time I used it, I was shocked by how easily it dissolved all my makeup, sunscreen, and grime. Even my stubborn mascara melted away effortlessly. My face felt so clean and soft afterwards, not stripped or tight.
I‘ve been "oil cleansing" nightly for a few months now, and I‘m hooked. My skin looks clearer, brighter, and more balanced. I still get the occasional hormonal zit, but overall, my complexion has totally transformed.
What I love most is how gentle yet effective this cleanser is. It doesn‘t irritate my sensitive skin or leave it feeling raw like so many "acne-fighting" face washes do. Instead, it nourishes while it purifies for a healthy glow.
My one caveat is the price. At $42-74, this cleansing oil is definitely a splurge. I use about 2-3 pumps per cleanse, so one 2oz bottle lasts me just under 2 months with nightly use. Not terrible, but not exactly budget-friendly either.
If you‘re on the fence, I recommend snagging a mini 15mL bottle for $12 to test it out. But if you‘re ready to treat your skin to a luxurious, non-toxic cleanse, this oil is 100% worth the investment.
Soothing Spirulina Face Mask
Price: $48 for 1.75oz, $90 for 3.5oz
Rating: 4.8/5 ⭐️
File this under "skincare products I never knew I needed." I‘ll be honest, I usually think face masks are overhyped and overpriced—especially natural ones that are mostly just clays or muds. But this Spirulina mask proved me wrong.
The star ingredient is, you guessed it, spirulina. It‘s a blue-green algae that‘s loaded with antioxidants, vitamins, and minerals to nourish your skin. But this mask doesn‘t just feed your face; it seriously soothes it, too.
In addition to spirulina, the formula contains raw honey, aloe vera, turmeric, and colloidal silver. Together, they work to hydrate, calm inflammation, smooth texture, and purify pores. It‘s like a green smoothie for your skin.
The consistency is a bit strange—it‘s very thin and runny, not thick like a typical mask. It takes some getting used to, but I actually prefer it. You can really massage it in and let it absorb, rather than just sitting on top of your skin.
I apply a thin layer to clean, damp skin and let it work its magic for about 20 minutes. The scent is earthy and slightly sweet, like honey mixed with seaweed. Not unpleasant, but definitely not perfumey either.
Rinsing it off is a breeze; it doesn‘t harden or get cakey. Once my face is dry, I‘m left with incredibly plump, glowing, baby-soft skin. Redness and irritation are diminished, and my whole complexion just looks healthier.
At $48 for less than 2oz, this mask is unquestionably expensive. It hurts a little each time I scoop out a dollop. But considering the results I get, the pain is so worth it. This mask has become a staple in my #SelfCareSunday rotation.
If you‘re a masking maven or clean beauty junkie, I can‘t recommend the Soothing Spirulina mask enough. It‘s unlike anything I‘ve tried and truly delivers spa-level results.
What Customers Are Saying
I‘m clearly smitten with Primally Pure, but what about other customers? I scoured reviews far and wide to get a sense of the broader community‘s experience.
Spoiler: People freaking LOVE this brand. Primally Pure products have an average rating of 4.7/5 stars across over 10,000 reviews on their website. That‘s pretty incredible for any skincare line, let alone a natural one.
Here are some highlights:
"I have NEVER found a natural deodorant that works for me until I tried Primally Pure. I will never use another brand again! It lasts all day, the scents are amazing, and it doesn‘t irritate my sensitive skin." – Emily L.
"The Cleansing Oil is a game changer. It removes every trace of makeup and leaves my skin so soft and radiant. Worth every penny!" – Jenna D.
"I‘ve struggled with hormonal acne for years and nothing has helped as much as the Everything Spray. It keeps my breakouts under control and balances my skin like nothing else." – Meghan R.
Of course, no product works perfectly for everyone. A small percentage of reviewers (mainly those with ultra-sensitive skin) found certain products irritating due to the baking soda or essential oils. The most common complaint was the steep prices.
But overall, the vast majority of customers appear to be head-over-heels for Primally Pure. The rave reviews echo my own experience: this brand truly delivers on its promise of safe, effective, farm-to-face skincare.
Why Primally Pure Is Worth The Splurge
Let‘s address the elephant in the room: Primally Pure‘s prices are not for the faint of heart. $22 for a natural deodorant? $90 for a face mask?! I get it. It‘s a lot.
But here‘s the thing. When it comes to skincare—the products we put on our body‘s largest organ and absorb into our bloodstream every day—I deeply believe that quality is worth investing in. Especially if you‘re committed to a natural, holistic lifestyle.
Here are some reasons why Primally Pure has earned my hard-earned dollars:
🌿 Unparalleled ingredient quality. Every single ingredient Primally Pure uses is certified organic or wildcrafted (except their beeswax and tallow, which are responsibly sourced from trusted local farms). There are ZERO synthetics, fillers, or questionable chemicals.
🌱 Sustainable sourcing and production. The majority of Primally Pure‘s ingredients are grown on small family farms in the US, and everything is handcrafted in micro-batches in their California studio. This supports local agriculture and minimizes the brand‘s carbon footprint.
🙌 Integrity and transparency. From the super-simple ingredient lists to the sourcing information on their website, Primally Pure is upfront about what‘s in their products and how they‘re made. In an industry rife with greenwashing and misleading claims, this level of transparency is so refreshing.
💚 Heart-centered, female-owned business. Primally Pure was founded by a woman, run by women, and creates products designed for women (although men certainly use and love them, too). Supporting female entrepreneurs is always a feel-good factor for me.
📈 Proven results. Ultimately, I‘m willing to splurge on Primally Pure because their products WORK. I‘ve wasted so much money on cheaper "natural" products that did nothing for my skin (or made it worse). Investing in a few PP staples I know I can trust has streamlined my routine and transformed my skin.
Of course, I‘m not saying you need to replace your entire skincare regimen with Primally Pure products. (I sure haven‘t!) But I do think choosing a couple of true standouts to splurge on—like a really great cleanser, mask, or deodorant—can make a huge impact.
It‘s also worth noting that Primally Pure offers free shipping on US orders $75+ and a generous return policy (60 days for a full refund, even if opened/used). They have sales and bundle deals a few times a year, so you can stock up and save.
The Bottom Line
Whew, that was a lot of info! If you‘ve stuck with me this far, I‘m guessing you‘re pretty intrigued by Primally Pure. Here‘s the bottom line…
I wholeheartedly recommend this brand for anyone seeking ultra-clean, ultra-effective skincare they can trust. Yes, the prices are high, but the quality and results are worth it.
If you‘re new to Primally Pure, my top picks would be:
- Blue Tansy or Charcoal Deodorant ($16-22)
- Everything Spray ($22)
- Cleansing Oil ($12 for mini, $42+ for full size)
But honestly, you really can‘t go wrong with anything from this thoughtful, integrity-driven brand. Read the reviews, check out the ingredient lists, and go with your gut.
I hope this in-depth review was helpful in your natural skincare journey! I‘m always here if you have any other questions. Feel free to DM me on Instagram—let‘s keep the clean beauty convo going.
Sending you all the glowy skin vibes,
Jenna
Disclaimer: This post is not sponsored, but it does contain some affiliate links. Clicking them gives me a small commission at no cost to you! I only recommend products I truly love and believe in. Thanks for your support!
