Ritani Review: Everything You Need to Know About This Engagement Ring Retailer
Proposing to your significant other is one of life‘s most memorable and meaningful moments. The engagement ring you choose is not only a symbol of your love and commitment, but will be worn and cherished for a lifetime. That‘s why selecting a trustworthy, high-quality jeweler is so important.
One online engagement ring retailer that has gained popularity in recent years is Ritani. Known for their extensive selection, ethical sourcing, and unique designs, Ritani has become a go-to for many couples. But what else sets this brand apart? Is their jewelry really worth the cost?
In this in-depth Ritani review, I‘m sharing absolutely everything you need to know before you buy. I‘ll cover the company‘s history and background, the pros and cons of their offerings, real customer reviews and ratings, and how they compare to other options out there. If you‘ve been eyeing a ring from Ritani, read on for all the details to help you make a confident, informed decision.
About Ritani: Company Overview and History
Ritani was founded in 1999 and has been family-owned and operated ever since. The company is currently headed up by Brian Watkins, who serves as President, and Joel Klein, the Chairman.
While some online jewelers outsource their jewelry making, all of Ritani‘s pieces are handcrafted by expert jewelers in the brand‘s New York studio. They use a combination of state-of-the-art technology and traditional metalsmithing techniques to create each ring.
One of the defining values behind Ritani is a commitment to ethics and transparency. The brand proudly uses only conflict-free diamonds and precious metals and provides extensive information about the sourcing and quality of their materials. They also offer lab-grown diamonds as an eco-friendly, budget-savvy alternative to mined stones.
Since launching over 20 years ago, Ritani has grown into a leading retailer for engagement rings and wedding bands. The brand has over a million followers on Facebook and nearly 50,000 on Instagram. They‘ve also earned praise from major publications like Forbes, Brides, and PureWow.
Ritani‘s Offerings and Highlights
Now that you know a little more about Ritani‘s origins, let‘s dive into the highlights of shopping with this jeweler. Here are some of the top reasons to consider Ritani for an engagement ring or wedding band:
Extensive Selection of Engagement Rings and Diamonds
One of the biggest benefits of choosing Ritani is their wide selection. The brand offers hundreds of engagement ring settings in a range of styles, from classic solitaires to vintage-inspired designs. You can shop by shape, setting style, metal type, or price point to find exactly what you‘re looking for.
Ritani also sells loose diamonds and allows you to choose from 10 popular shapes. If you‘re looking for a particular carat weight, cut grade, clarity, or color, you can easily sort and filter to narrow down your options.
High-Quality Craftsmanship
Ritani is committed to creating high-quality, durable rings that will last a lifetime. Their rings are handcrafted with the finest materials, and each diamond is carefully selected for optimal brilliance and beauty. The brand offers four different precious metals for their settings:
- Platinum
- 18K White, Yellow, and Rose Gold
- 14K White, Yellow, and Rose Gold
- Palladium
Additionally, Ritani provides a lifetime warranty on all their engagement rings and wedding bands. If your ring ever needs resizing, polishing, or prong tightening, they‘ll take care of it for free.
Create Your Own Engagement Ring
If you have a particular vision in mind for your dream ring, Ritani makes it easy to bring it to life. With the brand‘s "Create Your Own Engagement Ring" tool, you can choose a loose diamond and setting to build a one-of-a-kind design.
The process is simple: First, you‘ll choose a setting style from Ritani‘s collection. Then, you can select your ideal center diamond from their inventory. Ritani will then craft your custom ring and have it ready to ship out.
Free Shipping and Easy Returns
Ritani offers free shipping on all orders within the United States via FedEx Priority Overnight. The brand also provides a generous 30-day return policy for engagement rings and loose diamonds. If you‘re not totally satisfied with your purchase, you can return it for a full refund within that time frame.
The only exceptions to this policy are custom-designed rings and engraved items. Before you make a personalized purchase, be completely sure it‘s the right choice to avoid any issues down the line.
Exceptional Diamond Education
If you‘re shopping for an engagement ring for the first time, the process can understandably feel overwhelming. Not only is it a significant financial decision, but you also need to learn the ins and outs of the "4 Cs" of diamonds.
To help guide you through the process, Ritani offers a comprehensive education section on their website. You‘ll find detailed articles on diamond shapes, settings, precious metals, and more. The brand also provides a handy "Diamond Buying Guide" that walks you through how to evaluate quality and value.
Popular Ritani Engagement Rings and Diamonds
Ritani is known for their elegant, timeless engagement ring designs. While they do offer some more trend-forward settings, the majority of their collection leans classic and understated.
To help you start envisioning your own Ritani ring, I‘ve rounded up three of the brand‘s bestselling designs. I‘ve also included pricing information, but keep in mind that the final cost will depend on your center diamond selection.
1. Classic Solitaire Six-Prong Engagement Ring
PRICE: Starting at $180 (setting only)
If you‘re looking for a ring that will never go out of style, it doesn‘t get any more classic than a solitaire. This six-prong setting from Ritani features clean lines, a comfy rounded band, and six prongs to securely hold your center diamond. It‘s crafted from your choice of platinum, 18K gold (white, yellow, or rose), or 14K gold (white, yellow, or rose).
This setting has earned hundreds of glowing reviews from Ritani customers, with an average rating of 4.9 out of 5 stars. Reviewers rave about the elegant, quality craftsmanship and sparkle. If you want a ring that will be as gorgeous in 50 years as it is today, this solitaire is a foolproof choice.
2. French-Set Halo Diamond Band Engagement Ring
PRICE: Starting at $1,110 (setting only)
Prefer something with a little more bling? Check out this halo engagement ring from Ritani. A glittering halo of pave diamonds surrounds the center stone and continues down the band for an eye-catching look. The setting has a low profile, though, so it won‘t feel too bulky or get in the way.
This setting is available in platinum or 18K white, yellow, or rose gold. Reviewers give it an impressive 4.8-star rating, with many commenting on the incredible brilliance and fire. If you love a glitzy yet classic aesthetic, this could be your perfect engagement ring match.
3. Oval Cut French-Set Diamond Band Engagement Ring
PRICE: Starting at $1,100 (setting only)
Oval-shaped diamonds have surged in popularity in recent years. This unique Ritani setting gives the trendy shape a glamorous twist with a diamond-encrusted band. The oval stone is secured by four prongs, with diamonds cascading down the band in delicate shared prongs.
You can choose from platinum or 18K white, yellow, or rose gold for this setting. It has amazing reviews from real couples, with a 4.9-star rating overall. Many mention how much the setting enhances the center stone, giving it incredible brilliance and making it look even bigger.
Are Ritani Diamonds High Quality?
Ritani prides itself on offering only the highest-quality diamonds in their engagement rings. In fact, less than 1% of the world‘s diamonds meet the brand‘s rigorous standards. Here‘s what goes into a Ritani diamond:
- Graded by GIA or AGS, the world‘s most respected diamond grading labs
- Ethically sourced in line with the Kimberley Process
- Carefully selected for cut quality to maximize sparkle
- Available in a wide variety of specs for any budget
In addition to natural diamonds, Ritani also offers lab-grown diamonds. These stones have the exact same physical and chemical makeup as mined diamonds but are created in a laboratory. They‘re a more affordable and eco-friendly alternative to natural diamonds.
Ritani Reviews: What Customers Are Saying
To give you a stronger sense of what it‘s like to actually shop with Ritani, I analyzed hundreds of reviews from real customers. Overall, the feedback for this brand is overwhelmingly positive across multiple third-party review sites:
- Ritani.com: 4.67/5 stars from 419 reviews
- Trustpilot: 4.3/5 stars from 523 reviews
- WeddingWire: 4.4/5 stars from 39 reviews
So what exactly are reviewers saying about their Ritani rings? Here are some of the most common pieces of praise:
- Stunning sparkle and brilliance
- High-quality diamonds and craftsmanship
- Unique, timeless designs across all styles
- Seamless experience with customization options
- Excellent customer service and communication
- Fast shipping and easy returns
I did come across a few negative reviews in my research. However, they seemed to mostly reference isolated incidents rather than consistent company-wide issues. The biggest complaints had to do with miscommunication about custom designs and slow customer service response times.
Ritani vs. the Competition
Of course, Ritani isn‘t the only option out there for engagement ring shopping. Two of the biggest competitors I would compare this brand to are James Allen and Blue Nile. So how does Ritani stack up? Here‘s my take:
Ritani vs. James Allen
- Both offer a wide selection of settings and loose diamonds
- Ritani‘s designs lean more classic/vintage while James Allen has more modern options
- James Allen has a slightly longer 100-day return policy compared to Ritani‘s 30 days
- Customer reviews for both brands are positive overall
Ritani vs. Blue Nile
- Blue Nile is known for competitive pricing, especially on diamonds
- Ritani offers more unique designs/customization options
- Blue Nile offers 24/7 customer service while Ritani has more limited phone hours
- Both have similarly positive customer reviews
Ultimately, you can‘t go wrong with any of these jewelers. It really comes down to your individual taste, budget, and priorities. For a classic look, amazing craftsmanship, and seamless shopping, Ritani is a solid bet.
Bottom Line: Is Ritani Worth It?
After thorough research into Ritani‘s background, offerings, policies, and customer reviews, I can confidently say this is a worthwhile retailer for engagement rings and wedding bands. The brand has built a reputation for quality, expertise, and transparency over more than two decades in business.
Who is Ritani ideal for? I‘d recommend this jeweler if:
- You gravitate towards elegant, timeless ring designs
- You want a highly personalized experience with customization options
- You care about ethical sourcing and high-quality craftsmanship
- You value having a wide selection of diamonds/settings to choose from
The only reasons I‘d hesitate to recommend Ritani would be if you want a super trendy, distinctive design (you may have better luck with a smaller, independent jeweler in that case) or if you‘re looking for the absolute lowest prices possible (check out James Allen or Blue Nile).
At the end of the day, though, I believe you‘d be in great hands with Ritani. They truly seem to care about making the engagement ring process as seamless and special as possible. With their incredible quality, unmatched expertise, and commitment to transparency, Ritani is a fantastic option for any couple.
