Rowan For Dogs Review: My Honest Take On The Luxury Dog Grooming Brand Everyone‘s Talking About
Hey there, fellow dog lovers! If you‘re anything like me, you consider your pup a full-fledged member of the family who deserves the absolute best. And that includes the products you use to keep their coat looking and feeling fabulous. So when I heard about Rowan, the bougie new dog grooming brand that‘s been blowing up on Insta, I knew I had to get my hands on some to try on my spoiled poodle, Fifi.
Launched just last year, Rowan has already made a big splash with its line of pH-balanced, coconut-scented washes, dry shampoos, coat refreshers and more. The brand prides itself on using clean, natural ingredients and sustainable packaging – a mission I can totally get behind. Plus, the dreamy coconut scent and non-toxic shimmer cream sounded like a perfect fit for Fifi‘s diva personality.
After testing out the products for a few months, I‘m ready to spill all the details. Keep reading for my honest Rowan for dogs review, including hits, misses, and whether I think it‘s worth the hype (and the price tag).
🐾 About Rowan
Before we dive into the products, let‘s talk about the brand itself. Rowan was started by two dog moms, Michelle and Sally, who were frustrated with the lack of high-quality, non-toxic grooming options on the market. They partnered with top vets and formulators to create a line that would meet their sky-high standards.
The result is a tight edit of seven products designed to cleanse, condition, and style every coat type. Everything is made in small batches in the USA using human-grade, domestically-sourced ingredients. The formulas skip harsh sulfates, parabens, and artificial fragrances in favor of nourishing oils, vitamins, and naturally-derived scents.
On top of the squeaky clean ingredient lists, Rowan‘s packaging is 100% recyclable. Major bonus points for that eco-friendly touch! The brand has also pledged to donate a portion of profits to animal rescue organizations. So you can feel extra warm and fuzzy knowing your purchase supports a good cause.
🛁 The Products
Okay, time for the goods! Here‘s the rundown on Rowan‘s current lineup and what I thought of each one I tried:
The Fur Wash
[[Images of The Fur Wash]]Designed for: Dogs that shed
Key Ingredients: Argan oil, coconut oil, aloe vera, provitamin B5
Size: 12 oz
Price: $25
Rowan‘s OG shampoo, The Fur Wash, is specially formulated to hydrate skin and soften fur on shedding dogs. The brand‘s signature blend of argan and coconut oils moisturizes and adds shine without feeling greasy. Meanwhile, aloe vera and provitamin B5 soothe and strengthen the coat.
I‘ll admit I was a bit skeptical that this would work well on Fifi‘s thick, curly fur. But I was pleasantly surprised! The Fur Wash has a nice, creamy lather that rinses out easily without stripping moisture. After blow drying, Fifi‘s pouf was bouncy, shiny, and smelled like a tropical vacation.
The only slight downside is that the scent didn‘t last quite as long as I‘d hoped – I‘d say 3-4 days max before she started to smell like, well, a dog again. But that‘s still a big improvement from her usual 1-2 day stink window.
Customer reviews: 4.5/5 stars over 75 reviews
Most popular Rowan product
The Hair Wash
[[Images of The Hair Wash]]Designed for: Dogs with longer fur that doesn‘t shed much
Key Ingredients: Avocado oil, coconut oil, shea butter, provitamin B5
Size: 12 oz
Price: $25
Got a pup with luscious locks? The Hair Wash is Rowan‘s solution for keeping longer coats silky, shiny, and tangle-free. The star ingredients are avocado oil, which is rich in omega-3 fatty acids, and shea butter, a deep moisturizer. Coconut oil and provitamin B5 add even more smoothing and softening benefits.
One of my dog park friends tried this on her Afghan Hound and had rave reviews. She said it made his coat feel incredibly soft and helped with detangling when brushing him out post-wash. Her only callout was that she had to be careful not to use too much, as it can weigh down finer fur textures.
Customer reviews: 4.8/5 stars over 54 reviews
2nd most popular Rowan wash
The Coat Refresh
[[Images of The Coat Refresh]]Designed for: All coat types
Key Ingredients: Aloe vera, coconut oil, green tea leaf extract, chamomile flower extract
Size: 4 oz
Price: $18
In between washes, reach for The Coat Refresh to eliminate odors, add moisture and shine, and give your dog a quick zhuzh. The aloe vera and coconut oil base hydrates and softens, while green tea and chamomile extracts tone and refresh.
Since Fifi has a shorter snout, sometimes shampoo can irritate her eyes and nose. This waterless spray is a great alternative for keeping her smelling fresh without the bath. I just spritz it on a brush and give her a quick comb through. The scent is lighter than the shampoos but still has that tropical coconut vibe.
Customer reviews: 4.3/5 stars over 30 reviews
Best for: between baths, touchups on the go
The Dry Shampoo
[[Image of The Dry Shampoo]]Designed for: All coat types
Key Ingredients: Rice and tapioca starch, baking soda, aloe vera
Size: 2.5 oz
Price: $18
Okay, dry shampoo for dogs might sound a little over the top. But I am fully converted to this genius product! Rowan‘s version uses a mix of gentle starches to absorb oil, baking soda to neutralize odors, and aloe vera to soothe the skin. Just a few spritzes and a brush and Fifi looks (and smells) like she just stepped out of the salon.
I especially love this for rainy or snowy days when a full bath isn‘t practical. Or for post-doggy daycare refreshes when I‘m too lazy to deal with the whole bath song and dance. It‘s also great for pups who don‘t love water or need to avoid moisture due to stitches, casts, etc.
The only thing I‘ll note is that the spray can come out a bit powdery, so be sure to brush thoroughly to avoid any white residue. A small price to pay for the magic of waterless cleansing, IMO!
Customer reviews: 4/5 stars over 18 reviews
Most popular "no rinse" product
The Coat Shimmer
[[Images of The Coat Shimmer]]Designed for: All coat types
Key Ingredients: Coconut oil, olive oil, mica
Size: 2 oz
Price: $20
File this one under "things I never knew I needed until I tried it." The Coat Shimmer is essentially highlighter for your dog – and I am here for it. The cream formula contains finely-milled mica (a natural mineral) that adds a subtle iridescent finish to any fur color. Coconut and olive oils give an extra boost of moisture and shine.
Fifi has a light apricot coat that can look a bit dull sometimes, so I was excited to try this out on her. I warmed a small amount between my hands and applied it like a doggy hair serum, focusing on her ears, chest, and tail. The result was a soft, healthy sheen that made her color pop. It was especially pretty in the sunlight!
One thing to keep in mind is that a little goes a long way with this product. Start with a pea-size amount and add more as needed to avoid going overboard on the glitz.
Customer reviews: 4.7/5 stars over 27 reviews
Perfect for: photoshoots, special occasions, extra glam
🐩 What Other Dog Parents Are Saying
Of course, you don‘t have to just take my word for it. Rowan has 50+ rave reviews on their website and even more on social media. Here are a few highlights:
"I have a golden retriever with very dry, sensitive skin and it has been difficult to find a product that works well for her. I have tried so many brands and nothing compares to this! Her fur is so soft and shiny after using the fur wash. Worth the cost and a little goes a long way." – @goldengirl_roxy
"The dry shampoo has been such a lifesaver for my senior dog who hates baths but still needs frequent freshening up 😅 It completely neutralizes any odor and the scent is soo good." – @boothefrenchie
"I was a little hesitant about the price at first but WOW. The coat shimmer gives my black lab the most gorgeous glossy shine ✨ I‘ve literally had strangers stop us on the street to ask what I use on his coat!" – @jett_thelab
📊 Rowan By The Numbers
To wrap up, I wanted to share some interesting stats about Rowan and the broader dog grooming market. Did you know…
- The global pet grooming market is expected to reach $15.8 billion by 2028 (Verified Market Research)
- More than 60% of dog owners bathe their pup at least once a month (American Pet Products Association)
- 81% of pet parents are willing to pay more for high-quality, premium pet products (Nielsen)
- The average rating across all Rowan products is 4.5/5 stars
- The Fur Wash is Rowan‘s best-selling product, with over 42,000 bottles sold
- Rowan saw 250% sales growth in their first year (2021 vs. 2020)
It‘s clear that the luxury pet category is booming as more people see their dogs as full-fledged family members worth splurging on. And Rowan is riding that wave with their steadily growing customer base and glowing reviews.
🤔 FAQs
Before I sign off, I wanted to quickly address some common questions about Rowan and their products:
How often should I bathe my dog with Rowan products?
Most dogs do well with a bath every 2-4 weeks, but this can vary based on lifestyle and coat type. Chat with your vet about the best schedule for your pup. In between full washes, you can use The Dry Shampoo or The Coat Refresh to keep things fresh.
Are Rowan products safe for puppies?
Yes! All of Rowan‘s formulas are super gentle and rated safe for dogs 8 weeks and up.
What if my dog has allergies or sensitive skin?
Rowan products are formulated without common irritants and allergens like sulfates, parabens, phthalates, and artificial fragrances. That said, every dog is different, so it‘s always a good idea to patch test on a small area and consult your vet if you have concerns. Rowan also offers free returns within 30 days if a product doesn‘t work out for your pup.
Can I use Rowan products on my cat?
While the ingredients are all pet-safe, Rowan formulas are pH-balanced specifically for dogs‘ skin and coat needs. It‘s best to stick with products made for cats to avoid any irritation.
🛍 The Final Verdict
To sum it up: I give Rowan two paws up! The products check all my boxes for effectiveness, clean formulas, eco-friendly packaging, and of course, adorable branding. Fifi is a certified fan and I feel good knowing I‘m using the best of the best to keep her looking (and smelling) like the true queen she is.
Yes, Rowan is definitely pricier than your average pet store fare. But in my opinion, the quality ingredients and noticeable results make it worth the splurge. Plus, a little goes a long way, so each bottle lasts ages.
My biggest tip would be to start with the wash that best suits your dog‘s coat type and go from there. The bundles are also a great way to save a bit and try a few different products.
I hope this Rowan for dogs review helped give you the scoop on this buzzy brand! Give them a try and let me know what you think.
Xoxo,
Your Resident Dog Mom/Beauty Addict
