The Wrap Life Review: Elevating Head Wraps to an Artform
Hey sis, let me tell you about my latest obsession: head wraps from The Wrap Life. I‘ve always loved the regal, beautiful look of head wraps on Black women, but struggled to find ones that didn‘t feel costume-y or slip right off my head. That is, until I discovered this game-changing brand and fell in love with their high-quality, cultural-rooted designs.
In this super detailed review, I‘m going to dish on everything that makes The Wrap Life the go-to destination for head wrap lovers and newbies alike. We‘ll dive into their stylish product range, INCREDIBLE customer reviews, empowering brand mission, and some tips and inspo for making these bold accessories your own. By the end, you‘ll see why The Wrap Life isn‘t just an e-commerce shop, but a full-on cultural movement. Let‘s get into it!
Wrap Your Head Around This Brand
So what exactly is The Wrap Life? In a nutshell, it‘s a Brooklyn-born fashion startup that‘s singlehandedly revived head wraps as a must-have accessory, combining traditional African designs with contemporary flair. The mastermind behind it all is the fabulous Nnenna Stella.
After years of unfulfilling jobs, this fierce female founder had a lightbulb moment: She would create the head wraps she always wanted to wear, with the colors, patterns, and quality she couldn‘t find anywhere else. "I was seeing all these gorgeous Black women in Brooklyn rocking their natural hair and I wanted to celebrate that pride and self-expression," Stella said in a Refinery29 feature. Preach!
What started in 2014 as a tiny operation in Stella‘s backyard has exploded into a full-fledged cultural phenomenon. Today, The Wrap Life boasts:
- 👩🏾💻 Over 200K followers on Instagram
- 📰 Press love from Vogue, Essence, Allure, and more
- 🌍 Customers in 50+ countries
- 💸 7-figure annual revenue
But this brand is about so much more than pretty packaging and profits. Stella has built her business on a foundation of cultural preservation, ethical production, and empowering women to embrace their unique beauty.
It‘s a Wrap on Bad Hair Days
Now for the good stuff—the products! The Wrap Life‘s bread and butter is their signature rectangular head wraps, available in a rainbow of solid colors and statement-making prints. These babies measure a whopping 40 by 72 inches, so even my thick, coily hair can get in on the fun.
They come in a few different fabrics, but my personal fave is the Ribbed option. It‘s made of this lightweight, slightly stretchy material that‘s ridiculously soft and comfortable to wear all day. Plus, it has a subtle texture that helps the fabric grip itself and stay put, even if you‘re a head wrap novice like I was.
Price-wise, these wraps range from $28 for the classic cotton to $42 for the fancier Tencel and velvet options. It‘s definitely more of an investment piece than those flimsy $5 scarves you can get on Amazon, but trust me, you can FEEL the difference in quality.
If you‘re looking for a quicker, pre-styled option, The Wrap Life also offers:
| Product | Price | Deets |
|---|---|---|
| Turbans | $45 | One-piece, slip-on style with satin-lining |
| Turbanettes | $25 | Pre-knotted front with stretchy back |
| Bandeau Wraps | $28 | Wide, twisted hairband |
And because accessories are life, they‘ve got coordinating satin scrunchies, head buckles, and scarf clips to finish off your look. Basically, it‘s a one-stop shop for all your head wrap needs.
Customers Are Raving
You don‘t have to just take my word for it—The Wrap Life has the receipts to back up their hype. Scouring their reviews across the web, the brand consistently scores top marks for their quality, style, and comfort.
On the site, best-sellers like the ribbed wraps are rocking hundreds of glowing testimonials, with an average rating of 4.8 out of 5 stars. Here‘s a breakdown of the numbers:
| Rating | % of Reviews |
|---|---|
| 5 Stars | 87% |
| 4 Stars | 11% |
| 3 Stars | 2% |
| 2 Stars | 0% |
| 1 Star | 0% |
And the praise isn‘t just about the products themselves. Multiple reviews shout out the speedy shipping, cute packaging, and stellar customer service too. One buyer gushed, "I just received my first wrap and I‘m already plotting my next purchase. The shipping was so fast, it came in this adorable branded tote bag, and they even threw in a free satin scrunchie with a thank you note!"
It‘s the little touches, right? Even on the rare occasion when there‘s an issue, customers rave about how quickly and thoroughly the team resolves it. "There was a small flaw in the stitching on my turban and they shipped out a new one, no questions asked. I‘m a customer for life now," wrote one happy reviewer.
Of course, no brand is perfect. A handful of reviews mention that certain fabrics like the stretch velvet can be a bit slippery and tricky to tie at first. But the overwhelming majority say that after a few wears and a couple YouTube tutorials (more on those later), they got the hang of it.
Get Wrapped Up in Inspo
If you‘re new to the head wrap game, The Wrap Life is not going to leave you hanging. Their website, newsletter, and social media are overflowing with step-by-step styling guides, video tutorials, and endless inspiration for every occasion and skill level.
On the blog, you‘ll find posts like:
- "4 Foolproof Head Wrap Styles You Can Do in Under 5 Minutes"
- "Regal Wedding Guest Looks Featuring Head Wraps"
- "How to Style A Turban | 10 Ways"
- "The Lazy Girl‘s Guide to Fabulous Winter Head Wraps"
The brand even offers virtual styling sessions over Zoom, plus in-person workshops in their Brooklyn studio. Because that‘s how committed they are to helping more women experience the power and ease of head wrapping.
Meanwhile, their Instagram feed @thewraplife is basically a 24/7 runway show of fierce, fashionable women in Stella‘s designs. Each week, they share photos submitted by their loyal customers and brand ambassadors who tag their selfies with #InMyWraps or #thewraplife:
- 43K+ photos using #thewraplife
- 8K+ photos using #inmywraps
- Hundreds of customer-submitted photos reposted each month
Scroll through and you‘ll see women of all ages, sizes, and hair types rocking head wraps in brilliant colors, bold prints, sculptural knots, and everything in between. And with helpful product tags and styling tips in each caption, you‘ll never run out of amazing new ideas.
Wear & Care Tips
- If you‘re between sizes, size up for more volume and drama
- For a more secure fit, layer a wig grip or velvet headband underneath
- Use a fabric steamer to remove stubborn creases and wrinkles
- Wash on gentle cycle or by hand in cold water, line dry
- Smooth the ends as you wrap to prevent bunching and flyaways
FAQ
How do I keep my wrap from slipping?
Make sure the wrap is tight enough that it hugs your head comfortably. If you have fine or silky hair, try a velvet or ribbed texture for more grip. You can also use a wig grip band underneath, or secure with bobby pins.
What size should I get?
All of The Wrap Life‘s signature wraps are a one-size-fits-most 40×72 inches. If you want a slimmer, bandana-like look, size down to the 20×72 inch option. For oversized, high-volume styles, stick with the larger size. When in doubt, more fabric = more options!
Can I wear a head wrap to work?
Absolutely! With the right fabric and styling, a head wrap can look polished and professional. Stick with muted tones or subtle patterns for a more conservative environment, or try a sleek turban style. Check out The Wrap Life‘s "corporate chic" tutorials for some work-friendly ideas.
Wrap Star Rating
We give The Wrap Life a stellar 4.8 out of 5 stars:
- 🌟🌟🌟🌟🌟 Quality & Construction
- 🌟🌟🌟🌟🌟 Style & Color Options
- 🌟🌟🌟🌟 Ease of Use
- 🌟🌟🌟🌟🌟 Customer Service
- 🌟🌟🌟🌟 Price
In an industry oversaturated with fast fashion and unsustainable practices, The Wrap Life stands out as an ethical, empowering brand that‘s truly walking the walk. From their high-quality craftsmanship to their wealth of styling resources, it‘s clear this woman-owned business is on a mission to make head wraps accessible, aspirational, and celebrated.
Yes, their wraps might cost a little more than what you‘ll find at the beauty supply store, but the quality and longevity are 100% worth it. Trust me, I‘ve tried ‘em all. And with dozens of colors and prints to choose from (plus new limited edition drops all the time), you can keep your wrap game fresh all year long.
But beyond just serving looks, wearing a wrap from The Wrap Life feels like being part of something bigger. By supporting this brand, you‘re not only investing in a durable, versatile accessory, you‘re helping to preserve a rich cultural artform and uplift a female founder‘s vision.
So go ahead and treat yourself to one (or three) of Nnenna Stella‘s gorgeous head wraps. But don‘t say I didn‘t warn you—once you go Wrap Life, you‘ll never go back. Happy wrapping!
