Velour Lashes Review: Are These Luxurious Lashes Worth the Hype?

If you‘re a beauty lover, you‘ve likely heard the name Velour Lashes floating around. This celebrity-adored false lash brand has made waves in recent years for its incredibly luxurious, comfortable, and natural-looking lashes. Beyoncé, Meghan Markle, Jessica Alba and many more A-listers have been spotted batting Velour‘s famously fluffy, fluttery falsies.

But with premium lashes come premium prices. Velour‘s lashes cost more than your typical drugstore falsies. Are they really worth the hype and the price tag? I tested several styles to find out. Plus, I‘m sharing need-to-know info about the brand‘s commitment to going 100% mink-free and vegan in 2021.

Keep reading for my in-depth, honest Velour Lashes review. I‘m covering the pros and cons, best-selling styles, how they compare to competitors, and what real customers think. By the end, you‘ll have all the details to decide if these luxe lashes are right for you!

About Velour Lashes

Velour is a Toronto-based beauty brand founded in 2011 by Mabel Lee, a lash-obsessed entrepreneur who was frustrated with the lack of high-quality false lashes on the market. She started Velour to create her dream lashes—ultra-fluffy, comfortable, and so natural-looking, everyone would be asking, "are those real?"

Lee invested in top-quality materials like soft, lightweight mink fur (ethically sourced from naturally shed fur, according to the brand). Velour‘s mink lashes quickly gained a cult following among celebrities, makeup artists, and beauty influencers. The brand skyrocketed to fame, getting picked up by major retailers like Sephora and Ulta.

Fast forward to 2021, and Velour decided to phase out its iconic mink lashes due to growing demand for animal-free alternatives. As of now, the brand only sells 100% vegan lashes made from soft, synthetic silk. Velour says its new lashes are just as luxurious as the mink version—but animal lovers can now shop the brand guilt-free.

Vanity Planet reached out to Velour for an exact timeline of its transition to vegan lashes. A rep confirmed that Velour stopped producing mink lashes in June 2020 and had phased them out completely by January 2021.

Today, Velour‘s luxe lashes continue to be a hit. The brand has over 442k followers on Instagram, along with celeb fans like Lizzo, Paris Hilton, and Sarah Hyland. Its products have also been featured in Allure, Cosmopolitan, Elle, Glamour, and more.

So the brand has an impressive pedigree—but do the lashes live up to the hype? Let‘s dive into the products themselves.

Velour Lashes Review

I‘ll be honest, I was a false lash skeptic for a long time. Most falsies I tried were uncomfortable, stiff, and would start lifting off my lash line within a few hours. Not a cute look! Because of this, I was intrigued by Velour‘s promise of "lashes so luxe, you‘ll forget you‘re wearing them."

Spoiler alert: Velour‘s lashes blew me away. Read on for my thoughts on some of the best-selling styles, plus application tips to make them look seamless.

Velour Would I Lie? Lashes Review

Velour‘s #1 best-selling lash is the Would I Lie?, a wispy, flared lash that adds serious length and volume while still looking believable. Think of it as your natural lashes, but elevated.

The first thing I noticed when unboxing them was how incredibly soft the fibers felt—nothing like the plasticky falsies I‘ve tried in the past. I also appreciated that Would I Lie? comes in two different sizes (one shorter, one longer) to fit different eye shapes.

Application was surprisingly easy, especially for a false lash newbie like myself. I trimmed the lash band to fit my lash line, applied a thin line of the Velour lash glue, waited 30 seconds for it to get tacky, then pressed it onto my lash line. And that‘s it!

The result? Ultra-fluttery lashes that opened up my eyes without looking fake. Throughout the day, I kept forgetting I even had falsies on—they‘re that lightweight and comfortable. No irritation, lifting, or awkward gaps.

I‘ve now worn my Would I Lie? lashes at least a dozen times (with proper care between uses, which I‘ll get to in a bit) and they‘re still going strong. For $27, I‘d call that a steal compared to the $5 drugstore lashes I‘ve thrown out after one use.

The bottom line: if you‘re going to splurge on one pair of Velour lashes, make it Would I Lie?. These versatile lashes are the perfect balance of glam and natural, so you can rock them for any occasion.

Velour Lash Adhesive Review

Of course, even the most gorgeous falsies won‘t look good if they‘re not applied properly. Velour‘s Lash Adhesive is specially formulated to make application a breeze, even for beginners.

The adhesive comes in both black and white versions. I prefer the black since it doubles as eyeliner. Both formulas dry down completely clear and have a precision brush tip that makes it easy to apply a thin, even line.

Most importantly, this glue has serious staying power. I didn‘t experience any lifting or peeling, even after a full day of wear. At the same time, it‘s not so sticky that it damaged my lashes when removing them at the end of the day.

A tube of the adhesive is $12, and a little goes a long way, so it‘s a great investment. Just make sure to close it tightly after each use to prevent it from drying out.

Are Velour Lashes Mink?

This is a common question about Velour lashes, and the answer is no, they are not made of mink anymore. As mentioned earlier, Velour phased out mink fur and switched to 100% vegan lashes as of January 2021.

If you previously bought mink lashes from Velour (or have some still lying around), they‘ve unfortunately been discontinued. Some of the brand‘s old mink styles, like Whispie Sweet Nothings and Swing, are no longer available for purchase.

However, Velour has an extensive new line of vegan lashes that are just as high-quality, comfortable, and natural-looking as the mink ones. They‘re made from synthetic silk fibers that mimic the look and feel of mink.

From wispy everyday styles to bold, voluminous glam looks, Velour‘s vegan lashes offer something for everyone. All without harming any furry friends. In my opinion, that makes them even better than the originals!

How to Make Velour Lashes Last

One of the biggest draws of Velour lashes is their reusability. With proper care, each pair can last up to 20 wears (or more). Considering the $27 price tag, that‘s a great value compared to cheaper lashes that fall apart after one or two uses.

So what‘s the secret to extending the life of your Velours? It‘s all about treating them with a little TLC. Here are some of my best tips:

• Only apply mascara to your natural lashes, not the falsies. Coating the lash fibers with mascara can make them stiff and prone to breakage. If you want more drama, opt for a bolder lash style instead.

• Be gentle when removing your lashes. I like to soak a cotton pad in micellar water, then gently press it over my lash line for a few seconds to dissolve the lash glue. Then, I slowly peel the lash off from the outer corner.

• Clean the lash band after each use to prevent gunky buildup. You can use micellar water or a lash cleanser like Velour‘s Clean Lash. Just make sure whatever you use is oil-free, as oil can break down the lash fibers. Gently rub the formula along the lash band, then rinse clean.

• Lightly comb through the lashes with a spoolie brush to remove any mascara or buildup.

• To help them keep their shape, store your lashes in their original case in between uses.

• Handle your lashes by the lash band only to avoid accidentally tugging out lash fibers.

With these easy hacks, I‘ve gotten tons of mileage out of my Velour lashes. I‘m always amazed at how fluffy and new they still look after weeks of consistent wear.

Customer Reviews of Velour Lashes

Of course, you don‘t have to just take my word for it. Velour has thousands of rave reviews from lash lovers across the internet. The brand has an impressive 4.8 out of 5 star rating on its website based on nearly 6,000 reviews.

Customers especially love how natural and comfortable Velour lashes look and feel:

"I cannot believe how amazing these lashes are! I have VERY sensitive eyes and these didn‘t bother me at all. They are so easy to apply and they stayed on ALL DAY without lifting. My sister asked me if I had lash extensions, they look that real!" – Carrie L.

"I was always a strip lash hater because they never looked natural on me…WELL that was until Velour came in to my life!! I rocked Posie lashes on my wedding day and didn‘t even feel like I was wearing lashes. I loveee these lashes, I recommend them to everyone! Well worth the price." – Hailey M.

"I am OBSESSED with these lashes!! I have never found any that are as natural looking or easy to apply. I‘ve already bought a second pair and plan to buy more colors just to have options. I cannot say enough about how amazing these are – well worth the price!!!" – Megan K.

Velour also has plenty of love on Sephora, with 4.5 out of 5 stars across the board. One funny review even tells the story of how a bride wore her lashes while skydiving before her wedding:

"Not a single hair follicle was lost jumping out of a plane and doing somersaults at 113,000 feet in the air. Let me just say… not a single hair follicle was lost. Will repurchase again!"

Velour Lashes vs. Lilly Lashes

If you‘re a lash connoisseur, you may be wondering how Velour stacks up to other popular luxury lash brands like Lilly Lashes. Both brands are known for their high-quality, mink and faux mink lashes beloved by celebrities and beauty gurus.

I‘ve tried both brands extensively, and in my opinion, they‘re both excellent options for fluffy, fluttery, natural-looking lashes. Lilly Lashes does have some more dramatic, glam styles, while Velour is more focused on replicating the look of real lashes.

The main difference is that Velour lashes are now 100% vegan and made from synthetic silk, while Lilly Lashes still sells both mink and faux mink lashes. So if you only want to shop from cruelty-free brands, Velour would be the better choice.

Both brands have similar pricing (around $25-$30 per pair). Velour has a slight edge for its loyalty rewards program, which allows customers to rack up points to redeem for free lashes. Lilly Lashes has more retailer options, as it‘s sold at stores like Ulta, Sephora, Bloomingdale‘s and Nordstrom in addition to its website.

At the end of the day, both brands sell stunning, high-quality lashes that will last for many wears. It just depends on your ethical preferences and the exact style you‘re looking for. You can‘t really go wrong with either!

Is Velour Lashes Worth It?

So after all my lash investigation, do I think Velour lashes are worth the hype? In short—absolutely. If you‘re looking to splurge on some luxe lashes that will instantly elevate your look (and last for weeks), Velour is a fantastic option.

I was impressed by how comfortable, lightweight, and natural-looking the lashes are. Even as a falsies newbie, I had no trouble applying them and they truly felt like I wasn‘t wearing anything. I‘ve tried dozens of lash brands over the years, and Velour is definitely my new go-to.

I also love the brand‘s commitment to cruelty-free, ethical practices. Knowing my lashes are made from soft, synthetic silk instead of real mink fur makes me feel good about wearing them.

Yes, you‘ll definitely be paying more than drugstore lashes, but the quality is there. If you take good care of your lashes, one pair can easily last months. I‘d much rather invest in one amazing pair of Velours than have to repurchase toss flimsy, short-lived lashes every week.

As with any beauty splurge, I recommend starting with one pair of Velour lashes in a versatile style (Would I Lie? is a great choice) to see if you like them before fully committing. But based on my experience, something tells me you‘ll be coming back for more!

How to Order Velour Lashes

Ready to get your hands on some of these luscious lashes? You can shop Velour‘s full collection on the brand‘s website, VelourBeauty.com. You‘ll get free shipping on all US orders over $50. The brand also offers international shipping to over 200 countries—check their shipping policy for rates.

In addition to the website, you can find Velour lashes at major beauty retailers like Sephora and Ulta (online only for now). Unfortunately, due to COVID-19, Velour has had to close its flagship stores for the time being.

Whichever way you choose to shop, don‘t forget to create an account with Velour‘s Lash Addict rewards program. You‘ll earn points on every purchase which can be redeemed for exclusive discounts and even free lashes! It‘s a great way to feed your lash addiction without totally breaking the bank.

I hope you found this Velour Lashes review helpful! With these game-changing lashes, you‘ll be batting a fluffier, more confident gaze in no time. Go forth and get glam!