WeWoreWhat Review: The Real Tea on Instagram‘s It-Brand
Hey girl, it‘s your fashionista BFF here. 👋 If you‘re even half as addicted to Instagram style as I am, you‘ve def heard of WeWoreWhat. This brand has straight-up taken over our feeds with their cute floral dresses, cheeky swimsuits and Y2K-inspired accessories. I mean, 2.6 million followers can‘t be wrong…right?
But I know you‘re not just here for the highlight reel. You want the real deal on WeWoreWhat – the good, the bad, and the shady. As someone who‘s spent waaay too much $$$ on this brand, I gotchu. I‘m spilling all the deets on quality, customer service, and more. So grab a matcha latte and let‘s dive in!
The 411 on WeWoreWhat
First things first: WTF is WeWoreWhat? Here‘s the SparkNotes version:
- Launched in 2010 as a personal style blog by Danielle Bernstein
- Evolved into a full-fledged clothing brand in 2016
- Best known for feminine dresses, swimwear and vintage-inspired basics
- Stocked at 20+ retailers like Revolve, Shopbop, Nordstrom, etc.
- Collabs with Onia, Levi‘s, Barbie, etc.
- Estimated $20 million in annual revenue (Forbes)
Bernstein is the real OG influencer-turned-entrepreneur. In 2020, she landed a spot on Forbes‘ 30 Under 30 list and published a best-selling book about her wild ride to the top.
But as the brand blew up, so did the backlash. We‘ll get into all the juicy controversies in a bit. First, let‘s talk about the clothes.
My Honest WeWoreWhat Faves & Fails
Trust me, I‘ve tried a LOT of WeWoreWhat over the years. Some pieces I legit wear on repeat. Others…not so much. Here‘s my personal highlight reel:
🏆 Tops Picks
The Danielle One-Piece ($195): This is THE suit that made me a believer in Bernstein‘s genius. The cut, the colors, the ruching in all the right places – it‘s damn near perfection. I wore it on my Miami girl‘s trip and got so many compliments. Worth every penny!
Jenna Terry Triangle Bikini Top ($110): Another swim standout! The terrycloth fabric is super unique and really stays put. Boob spillage is pretty much impossible. I sized up for a looser fit and it looks so effortlessly cool.
Carry Me Crossbody Bag ($158): Ok I know it‘s basic, but I‘ve gotten SO much use out of this simple crossbody. It fits all your go-to‘s (phone, keys, wallet, lip gloss) without being too clunky. And the woven design feels way more expensive than it is. A great neutral staple!
🚨 Misses
Wide Leg Snap Pants ($168): Oof these looked SO cute online but were a horror show IRL. The material was flimsy, the butt sagged…just no. For almost $200 I expect designer-level tailoring. These felt like cheap costume pants. Returned ASAP!
Lucca Cropped Sweatshirt ($128): Another letdown. It pilled like crazy after just one wash. Not to mention it was SO freaking cropped. I looked like I was in a 2000‘s Juicy Couture ad. Which can be a vibe…just not what I signed up for!
Here‘s how WeWoreWhat‘s main categories stack up IMO:
| Category | Quality | Fit | Style | Value |
|---|---|---|---|---|
| Dresses | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Swimwear | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Activewear | ⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐ | ⭐ |
| Tops & Sweaters | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ |
| Denim | ⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐ |
| Accessories | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
What Customers Are REALLY Saying
I‘m not the only one with a love/hate relationship with WeWoreWhat. There are over 10,000 customer reviews online and phew – they are all over the place.
On WeWoreWhat‘s own site, the average rating is a glowing 4.9 out of 5 stars. And to be fair, many of their top sellers live up to the hype. Here are a few standout raves:
"I‘m literally OBSESSED with this set. It‘s the perfect casual summer look. The pieces are light-weight and super flattering. GET IT you won‘t regret!" – Ashleigh M. on the Delia Terry Shorts Set
"The colorssss!! The fit!!! The perfect one piece! I have wasted so much money on suits that don‘t make me feel confident and this one is 100000% worth the money. Buying in more colors now!" – Carly H. on The Danielle One-Piece
But head over to Trustpilot and the vibe is definitely less glowing. WeWoreWhat has a measly 3.3 out of 5 star rating from 53 reviews. The biggest complaints?
- Inconsistent sizing
- Cheap feeling materials
- Long shipping delays
- Unresponsive customer service
Yikes. To be fair, many of the worst reviews are from 2020, peak pandemic craziness. Since then, WeWoreWhat seems to have cleaned up their CS act…sort of. More on that below.
*Source: [Trustpilot](https://www.trustpilot.com/review/weworewhat.com)*
Shopping WeWoreWhat: The Good, The Bad & The Shady
Now for the brass tacks: what‘s it really like to shop WeWoreWhat? As a seasoned customer (and frequent returner 🙋♀️) I‘ve seen it all. Let‘s break it down:
The Good
- Free shipping + returns on orders $100+
- Easy exchanges
- Responsive SMS customer service
- Solid rewards program
- Sales up to 80% off
The Bad
- Slow shipping unless you pay $20+ for expedited
- Inconsistent sizing (size up in swim, size down in sweats)
- Final sale items = no refunds
- Only 2 brick & mortar stores
The Shady
Oh boy – this is where the real tea starts brewing. Over the past few years, WeWoreWhat and Bernstein have been in some hot water:
-
In 2018, fashion watchdog Diet Prada accused WeWoreWhat of copying indie brands in their collab with Onia Swim
-
In 2021, lingerie brand The Great Eros sued WeWoreWhat for stealing their signature waistband design (The Fashion Law)
-
Bernstein got MAJOR backlash in 2020 for fleeing NYC lockdown and skirting COVID rules
And don‘t even get me started on Bernstein‘s bizarre rant against her housekeeper that went viral on TikTok. Big yikes all around.
To be fair, Bernstein has apologized for her COVID antics. And some of the copying claims are questionable at best. But for a brand built on women supporting women, the constant drama isn‘t a great look.
How WeWoreWhat Stacks Up to the Competition
As much as I love a good influencer brand, WeWoreWhat isn‘t the only game in town. Here‘s how they compare to some other Insta-famous labels:
| Brand | Price Range | Aesthetic | Size Range | Quality |
|---|---|---|---|---|
| WeWoreWhat | $50 – $350 | Y2K meets French girl chic | XXS – XXL | ⭐⭐⭐ |
| Reformation | $50 – $400 | Cool-girl vintagecore | 0 – 3X | ⭐⭐⭐⭐ |
| With Jéan | $60 – $300 | Parisian It-girl | XXS – 3X | ⭐⭐⭐⭐⭐ |
| Réalisation | $150 – $280 | 90s supermodel off-duty | XXS – XL | ⭐⭐⭐⭐ |
| SAME | $100 – $250 | Minimal 80s and 90s | XS – 2X | ⭐⭐⭐ |
As you can see, WeWoreWhat isn‘t the cheapest or the most inclusive. And while they nail the nostalgic It-girl vibe, Ref, With Jéan and Réalisation give them a run for their money quality-wise. Just sayin‘.
Final Thoughts: Should You [Wear] WeWoreWhat?
Alright bestie, we‘ve covered a LOT. Here‘s the TLDR on WeWoreWhat:
- Their dresses, swim and outerwear are 👌 (style + quality)
- Accessories and shoes are fun, easy pick-me-ups
- Sweats and knits can be 💸💸💸 and often disappointed IRL
- Denim is almost universally meh
Look, I get the hype. WeWoreWhat pieces are undeniably CUTE and wearing them feels like joining a cool-girl club. The brand has built a cult following for a reason.
But at the end of the day, you‘re paying a pretty penny for Bernstein‘s "It" factor. There‘s a definite markup compared to the (often superior) quality you‘d get from Ref, Aritzia, etc.
And personally, the constant controversies make me 😬. No tea, no shade, but copying smaller brands is never a good look. I‘m not saying boycott, but it‘s something to consider before smashing that Add to Cart button.
At the end of the day, fashion should make you feel fan-freaking-tastic. If slipping on that Bella dress or Jenna bikini turns you into a high-key hottie, you do you! WeWoreWhat style isn‘t going anywhere any time soon. Just know that the vibe you‘re buying is as carefully crafted as the clothes themselves. And hey – that‘s showbiz baby. 😘
XOXO
Your bestie who‘s a little lighter in the wallet (but always keeps it real)
