The Ultimate Youth to the People Skincare Review

In the crowded world of skincare, it can be hard to find a brand that truly stands out. But Youth to the People has managed to make a name for itself thanks to its powerful plant-based ingredients, commitment to sustainability and social justice, and passionate fan base. In this comprehensive review, we‘ll dive deep into the brand‘s background, bestselling products, customer feedback, and more to help you decide if their skincare is worth the hype.

About Youth to the People

Founded in 2015 by cousins Joe Cloyes and Greg Gonzalez, Youth to the People has quickly become a cult favorite skincare brand. With beauty industry veterans for mothers and grandmothers, the two set out to create a line of products that wasn‘t just effective, but aligned with their values.

The name "Youth to the People" is a play on the iconic rallying cry "Power to the People", hinting at the brand‘s deeper mission. They are dedicated to supporting social justice, donating to organizations that empower women, girls, and BIPOC communities. By 2024, they aim to donate over $1 million to causes like the Lunch on Me food justice nonprofit and Soul Fire Farm.

Sustainability is also core to the brand‘s identity. They house their products in glass containers rather than plastic, source ingredients locally when possible to reduce their carbon footprint, and offer a refill program on some products to minimize waste.

As Greg Gonzalez put it, "It starts with us. We work every day to make the best, most sustainable choices for YTTP and the world…Every step counts. Our goal: do better than yesterday, do better for tomorrow. We have one world to protect."

While this dedication to people and the planet is admirable, none of it would matter if the products themselves weren‘t up to par. Luckily, that‘s where Youth to the People really shines.

The Products

Youth to the People‘s skincare is 100% vegan, cruelty-free, and formulated without over 1300+ ingredients restricted by the EU. But what they leave out is just as important as what they put in. Their products harness the power of superfoods, adaptogens, and science-backed actives to feed and nourish your skin.

A few standout ingredients you‘ll find across the line:

• Kale, spinach, and green tea: Rich in antioxidants and phytonutrients to combat age-accelerating free radicals
• Hyaluronic acid: A moisture-binding compound that keeps skin plump and hydrated
• Vitamin C: Brightens and evens skin tone while boosting collagen production
• Adaptogens: Herbs and mushrooms that help calm irritation and make skin more resilient

So which products are the true stars? Here are a few fan favorites:

Superfood Cleanser

If you‘re looking for a daily cleanser that will wake up your skin better than a shot of wheatgrass, this is it. The gel formula contains cold-pressed antioxidants from kale, spinach, and green tea to remove makeup and impurities without stripping your skin. Customers rave that it "smells amazing", "leaves skin so soft", and "actually helps with breakouts."

Superberry Hydrate + Glow Dream Mask

An overnight mask that works harder than you do, this creamy treatment is like a superfood smoothie for your skin. Vitamin C-rich berries like maqui, acai, and goji brighten and even tone while you sleep. Squalane, hyaluronic acid, and glycerin provide deep hydration, and prickly pear nourishes and soothes. It has over 300 5-star reviews, with fans calling it "the best mask ever", "a game changer" and "100% worth the price."

Adaptogen Deep Moisture Cream

Dry, stressed out skin drinks this rich cream right up. Ashwagandha, rhodiola, reishi and fermented ingredients calm irritation and redness while strengthening the skin barrier. Squalane, jojoba, and shea butter deliver intense moisture without feeling greasy. Even sensitive skin types can‘t get enough – as one Sephora reviewer raved, "No more dry, flaky, red cheeks!…Thank you for saving my poor dry sensitive skin!"

15% Vitamin C + Caffeine Energy Serum

Energize tired skin with this potent vitamin C serum. With a 15% concentration of ethyl ascorbic acid (a stable form of vitamin C) plus yerba mate and guava leaf, it instantly brightens and firms skin while minimizing dark circles and puffiness. The lightweight formula layers perfectly under makeup too. It‘s so good that 100% of people in a clinical study said it visibly improved their skin – no wonder it keeps selling out.

Other bestsellers include the Superfood Air-Whip Moisture Cream, Superfood Firm + Brighten Serum, and Superfood Peptide Eye Cream.

With such amazing products, it‘s no surprise that Youth to the People has over 500,000 followers on Instagram and has been featured everywhere from Vogue to Refinery29 to The Cut. Spend a few minutes on their tagged photos and you‘ll find endless selfies of people showing off their glowy, healthy skin and raving about their love for the brand.

The Bottom Line

At the end of the day, Youth to the People is the rare skincare line that lives up to its promises. Between the high-performance formulas, sustainable packaging, and brand values, there are so many reasons to feel good about supporting them.

Of course, skincare is personal and what works for one person may not work for another. Some reviewers with sensitive skin found certain products irritating, and not everyone loves the earthy, plant-based scents. The price point is also on the higher end, with products ranging from $36-$68.

However, the stats speak for themselves. The Superfood Cleanser has 4.7/5 stars on Amazon, the Dream Mask has 4.8/5 stars on the brand website, and the Adaptogen Moisture Cream has 4.5/5 stars on Sephora. Spend some time reading reviews and you‘ll see the vast majority of customers noticed a significant improvement in their skin.

If you‘ve been disappointed with skincare in the past, skeptical about natural products, or just looking for a brand you can feel good about, Youth to the People is 100% worth trying. With their starter kits, mini sizes, and generous return policy, there‘s no reason not to see what the hype is about for yourself. Your skin will thank you.

Interested in trying Youth to the People? Here are a few tips:

• Take their free quiz on youthtothepeople.com for personalized product recommendations based on your skin type and concerns
• Get 15% off your first order when you sign up for texts or emails
• Enjoy free shipping on all US orders over $50
• All products can be returned within 30 days, even if used, for a full refund
• Students get 20% off all orders with Student Beans

You can shop the full collection on youthtothepeople.com, sephora.com, amazon.com, and select retailers like Nordstrom, Anthropologie, and Revolve.

While I‘ve focused on Youth to the People in this review, I‘d be remiss not to mention a few other standout clean skincare brands. If you‘re looking for more options, I highly recommend checking out Alpyn Beauty, Indie Lee, Osea Malibu, and Tata Harper as well. All are leading the charge in making efficacious, eco-friendly products a new standard.

Because at the end of the day, feeding your skin with the high quality, natural ingredients it deserves shouldn‘t be revolutionary – it should be the norm. Here‘s to more brands following in Youth to the People‘s footsteps and putting people and the planet first, one face wash at a time.