7 Ways to Reach Out & Boost Your End-of-the-Month Sales

How to Close More Deals With End of Month Sales Emails: Templates & Best Practices

For many B2B salespeople, the final days of each month or quarter are a stressful, frenetic race to the finish line. There are quotas to hit, commissions to earn, and revenue goals to achieve before the clock strikes midnight and a new period begins.

According to a 2023 report from Gong, nearly 40% of B2B deals close in the last 2-3 days of the month or quarter. Those final 72 hours provide a critical window to push in-progress deals across the finish line and hit your number.

One of the most effective tools to drive end of month closes is a compelling, well-timed sales email. Email allows you to re-engage prospects at scale, create a sense of urgency, and provide the final nudge needed to get a contract signed.

But not just any generic email blast will do the trick. To maximize the impact of your end of month outreach, you need to craft targeted, personalized messages and deploy them strategically. Here are some best practices and templates to help you close more deals with end of month sales emails:

Keys to an Effective End of Month Sales Email

A great end of month sales email contains several key elements:

• A clear, action-oriented subject line (i.e. "Two Days Left to Get 20% Off" or "Final Step to Launch Your Project")

• A friendly, personalized opening that references your previous conversations and established rapport with the prospect

• A concise summary of the prospect‘s unique needs and how your solution addresses them, ideally with a customer example or case study for social proof

• A time-sensitive special offer, new pricing, or other incentive to act now

• A clear call-to-action and easy next step, such as scheduling a call or sending over the contract

• Contact info and a calendar link to make it easy for the prospect to respond or book time with you

Most importantly, effective end of month emails convey urgency without being pushy or desperate. You want to motivate the prospect to act now while still putting their needs first and positioning yourself as a trusted advisor, not just a quota-chasing salesperson.

End of Month Sales Email Templates

Here are a few email templates for common end of month situations that you can personalize for your prospects:

Leftover Budget
Hi [First Name],

Many of our customers in [prospect‘s department/industry] often have budget left to allocate at the end of [month/quarter]. If that‘s the case for you, I have a few ideas on how we can put those funds to good use before they disappear:

[Bullet points of your product/service and how it can help them achieve a goal or solve a problem they care about]

I‘m happy to jump on a quick call to discuss the options and get something in place. Click here [Meetings link] to find a time that works for you.

Looking forward to helping you make the most of your [month/quarter] budget.

[Your name]

Project Timeline Reminder
Hi [First Name],

I know launching [product/initiative] is a big priority for your team this [month/quarter]. To keep things on track to meet your [deadline], here‘s a quick recap of our proposed project timeline:

[Table with key project milestones/dates]

Once we get the ball rolling this week, I‘m confident we can hit these targets together. Ready to give us the green light? Reply back to this email and I‘ll send over the final agreement.

Excited to help you go live on schedule,

[Your name]

Executive Outreach
Hi [First Name],

[Your CEO name] asked me to reach out personally, as they know how important this [project/goal] is for [Company name] this [month/quarter].

As an executive yourself, you understand how rare it is to get white-glove support from a partner‘s leadership team. But that‘s exactly what you can expect from us. We‘re fully committed to your success.

Do you have 15 minutes to connect with [CEO name] directly this week? They‘d love to understand your goals, address any outstanding concerns, and ensure we‘re set up for a successful long-term partnership.

Let me know and I‘ll get something on the calendar ASAP. We‘re excited to exceed your expectations.

[Your name]

Analyze & Optimize Your End of Month Emails

Of course, sending compelling emails is only half the battle. To maximize the impact of your end of month outreach, you need to track your results and continually optimize your approach.

Key metrics to monitor include:
• Open rate: Are your subject lines attention-grabbing? Are you emailing engaged prospects?
• Response rate: Are your emails sparking conversation and replies?
• Booked meeting rate: How many positive replies convert to scheduled calls?
• Close rate: What percentage of end of month emails ultimately lead to closed deals?

According to Gong‘s analysis of over 1 million sales emails, average benchmarks to aim for are:
• Open rate: 45-50%
• Response rate: 10-15%
• Booked meeting rate: 2-3%
• Close rate: 20-25%

If your metrics fall short of these benchmarks, look for opportunities to improve. A/B test different subject lines. Experiment with new CTAs. Get feedback from buyers on what resonated with them (or what irked them).

Keep your email copy concise and laser-focused on the prospect‘s needs. Run your drafts through a tool like Grammarly to eliminate any spelling or grammar mistakes. And double check that all your links and calendar tools work before you hit send!

Here‘s an example of an optimized end of month sales email cadence that helped one IT solutions provider boost their close rate from 15% to 30% last quarter:

• 15 days before EOM: Check-in email referencing previous conversation and offering new promotional pricing
• 10 days out: Email with customer case study demonstrating fast time to value
• 5 days out: Direct email from CEO with exclusive support offer
• 3 days out: Email with contract attached and clear next steps to sign
• 1 day out: Final reminder with time-limited CTA

By testing different templates, tracking results, and making data-driven tweaks, the sales team was able to double their end of month close rate after a few iterations.

The Takeaway

While no salesperson looks forward to the end of month fire drill, a strategic email outreach plan can help you close more deals and hit your number with less stress.

Instead of spamming prospects with generic, one-size-fits all messages, craft targeted emails customized to each buyer‘s unique needs and situation. Focus on creating urgency and demonstrating value, not pushing for a quick sale at all costs. And adjust your approach based on response data to zero in on the messaging that resonates.

With compelling end of month sales emails in your arsenal, you‘ll be well-equipped to finish each month or quarter strong, exceed your quota, and earn the commissions you deserve. Now get out there and close some deals!