Announcing a Brand New Sales Show: Sell Like a Human, with Daniel Pink
It‘s time for an honest conversation about the state of sales training. For too long, organizations have relied on outdated, one-size-fits-all approaches to rep development that fail to deliver results. In fact, a recent study found that nearly 90% of sales training has no lasting impact after 120 days.
But in a world where 50% of buyer interactions are expected to be digital by 2025, sales teams can‘t afford to fall behind. The way prospects buy has fundamentally changed, and reps need to adapt their approach or risk losing out on crucial opportunities.
The Harsh Truth About Sales Training ROI
Consider this: organizations invest billions each year on sales training, yet 70% of that training is estimated to be forgotten within 24 hours. This clearly indicates that the current model is broken.
But it doesn‘t have to be that way. Research shows that continuous training yields 50% higher net sales per employee and 10% higher customer satisfaction rates. By prioritizing your reps‘ professional growth and skill development, you can directly impact your bottom line.
So what does effective sales training actually look like? At HubSpot, we believe it‘s all about meeting salespeople where they are and providing easily accessible, actionable insights they can implement immediately.
Learning Lessons Straight from the Source
To better understand how reps currently consume and retain educational content, we surveyed over 500 B2B sales professionals. Our key findings? Salespeople overwhelmingly prefer video content over any other format:
| Learning Format | % of Salespeople Who Prefer It |
|---|---|
| Video | 65% |
| Audio/Podcasts | 15% |
| Reading (blogs, books, etc.) | 10% |
| Other | 10% |
As one respondent explained, "With video, I can easily watch between meetings or listen during my commute. It‘s much more engaging than trying to read through a long article."
This data was the driving force behind the creation of our new monthly video series, Sell Like a Human.
Sell Like a Human: Tactics for the Modern Sales Pro
Hosted by bestselling author and sales strategist Daniel Pink, Sell Like a Human is dedicated to helping reps navigate an increasingly complex buying landscape. Each episode will tackle the most pressing challenges facing salespeople today, offering fresh insights and actionable tactics you can use to level up your game.
What kind of topics can you expect? Here‘s a sneak peek:
- Crafting personalized outreach that stands out in a sea of generic messages
- Leveraging empathy and emotion to build deeper prospect relationships
- Uncovering unique value propositions to differentiate yourself from competitors
- Dealing with rejection and maintaining resilience through market shifts
But we don‘t just want this to be a passive viewing experience. Our audience will have the opportunity to shape the direction of the show by voting on the themes that matter most to them. Have a burning question or challenge you‘d like to see addressed? We‘ll source ideas directly from the sales community to ensure we‘re always providing relevant, impactful content.
A Powerhouse Partnership
Now, you may be thinking, "Another sales video series? What makes this one different?" The short answer: Daniel Pink.
If you‘re not already familiar with Pink‘s work, he‘s a bona fide sales legend. He‘s written multiple New York Times bestsellers, delivered one of the top 10 most-watched TED Talks of all time, and helped hundreds of organizations transform their sales approach.
But beyond his accolades, what really sets Pink apart is his unique ability to distill complex concepts into simple, powerful frameworks. Take this quote from his book To Sell Is Human, for example:
"The purpose of a pitch isn‘t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you."
It‘s that blend of deep insight and practical application that makes Pink the perfect host for Sell Like a Human. He has a gift for identifying the core challenges salespeople face and providing strategies to overcome them.
Of course, as the driving force behind the show, you can also expect HubSpot to bring our signature expertise to the table. With over a decade of experience helping millions of businesses grow better, we understand what it takes to succeed in sales today.
By joining forces with Pink, we aim to create the most comprehensive, credible sales training resource on the market. You won‘t just be learning from two trusted industry leaders – you‘ll be gaining a competitive edge that will serve you for years to come.
Tune in for the Inside Scoop
We‘ll be kicking things off on January 23rd with a can‘t-miss conversation between Daniel Pink and HubSpot CEO Brian Halligan. They‘ll be exploring how the sales landscape has evolved in recent years and what skills reps need to thrive in 2023 and beyond.
Expect candid reflections on the future of the profession, along with personal anecdotes and lessons learned from their combined decades of experience. It‘s a rare opportunity to learn directly from two visionary leaders – you won‘t want to miss it.
From there, we‘ll be releasing new episodes on a monthly basis, each diving deep into a specific theme or tactic. And with a runtime of just 15-20 minutes, you can easily fit them into your busy schedule.
So, are you ready to start selling like a human? Be sure to subscribe to the show today so you never miss an insight.
While you‘re at it, head over to our voting page to let us know which topics you‘d like to see covered in future episodes. The more input we get from actual sales practitioners, the more value we can provide.
Oh, and don‘t keep this to yourself – share the show with your entire sales org so they can level up their skills too. After all, 2023 is all about selling like humans, together.
