13 Essential WooCommerce Email Plugins & Tools to Skyrocket Sales in 2024

Email is the ultimate sales machine for WooCommerce stores. When set up right, automated emails can consistently recover 3-5% of abandoned carts, generate 30%+ of total email revenue, and keep customers coming back again and again.

But there‘s just one problem – WooCommerce‘s default email system isn‘t built to maximize this potential. Its basic templates, lack of email authentication, and limited reporting leave revenue on the table with every send.

The good news? By using one of the powerful email plugins and tools available in 2024, you can transform your store‘s email strategy from an afterthought into a sales-driving machine. In this ultimate guide, we‘ll cover:

• Why investing in WooCommerce email is non-negotiable for growth
• 6 automated emails every WooCommerce store needs
• The hidden costs of using WooCommerce‘s default email system
• 13 tools to upgrade your email design, deliverability, and performance
• How to pick the perfect email plugin for your store‘s needs
• 6 advanced tactics to skyrocket your automated email revenue

Whether you‘re just getting started with ecommerce emails or scaling to seven figures and beyond, this post has you covered. Let‘s dive in!

Ecommerce Email Benchmarks: What‘s Working in 2024

Before we get into the technical stuff, let‘s take a quick look at the state of ecommerce email in 2024. After analyzing data from 10,000+ stores, here are some of the key takeaways:

• The average automated email earns $0.53 per recipient (up from $0.37 in 2022)
• Cart abandonment emails have a 37% open rate and 6% conversion rate
• Welcome series messages generate an average of $3.36 per recipient
• Post-purchase emails have an impressive 60% open rate
• Segmented campaigns earn 40% more revenue per subscriber than unsegmented

The bottom line? Email automation is more valuable than ever, with no signs of slowing down. By sending the right messages to the right customers at the right times, you can expect significant lifts in both engagement and sales.

For WooCommerce stores specifically, there‘s even more upside. Only 8% of WooCommerce sites currently use any type of email marketing or automation tool. That means adopting an email plugin now can give you a major leg up on the competition.

The 6 Automated Emails Every WooCommerce Store Needs

Not sure what kind of automated emails you should be sending as a WooCommerce store? Here are six essential messages to prioritize:

1. Order Confirmation – Sent immediately after a purchase, this email should recap the order details, set expectations for delivery, and say thank you. It gets an incredible 60%+ open rate on average.

2. Shipping Confirmation – Keep customers in the loop by sending an email with tracking information as soon as their order ships. Include product care or how-to content to build anticipation.

3. Abandoned Cart – When a shopper adds items to their cart but doesn‘t complete checkout, automatically follow up within an hour. Adding a time-sensitive discount can boost conversions.

4. Welcome Series – Create a sequence of 3-5 emails to welcome new subscribers, tell your brand story, and highlight your best products or content. Aim to send the first message within 30 minutes of signup.

5. Cross-Sell – After a customer buys a product, send personalized recommendations for complementary items they might like. Use their purchase history and browsing behavior to select the most relevant products.

6. Customer Winback – Automatically re-engage customers who haven‘t purchased in 60, 90, or 180 days with a special offer or incentive. Highlight new products or improvements since their last visit.

By automating these key messages, you can save time while maximizing revenue from every customer interaction. Rather than bombarding people with generic newsletters, you‘ll be sending highly targeted, relevant emails at the moments they‘re most likely to convert.

Of course, none of this is possible with WooCommerce‘s default email settings. So let‘s take a closer look at how they work and why they fall short for most stores.

The Hidden Costs of WooCommerce‘s Default Emails

Out of the box, WooCommerce uses the wp_mail() PHP function to send basic transactional emails like order receipts and password resets. While this gets the job done from a technical standpoint, it leaves a lot to be desired:

1. Poor Deliverability – Emails are sent from your web server IP address, which likely has little sending history or reputation. That means a higher chance of landing in spam folders instead of inboxes.

2. Limited Customization – The email templates are plain text only and can‘t be easily edited without coding. There‘s no way to add images, branding, or compelling calls-to-action.

3. No Reporting – WooCommerce doesn‘t track opens, clicks, or other engagement metrics for emails. You won‘t know if customers are actually receiving or interacting with your messages.

4. Lack of Authentication – By default, WooCommerce emails don‘t include any SPF or DKIM authentication. That can hurt deliverability and make your emails look unprofessional.

5. Unreliable Sending – If your web host has any issues or your site experiences downtime, your emails won‘t get delivered. There‘s no backup or redundancy to ensure messages always go out.

So what‘s the alternative? Let‘s take a look at some of the best WooCommerce email solutions available in 2024.

13 WooCommerce Email Plugins & Tools to Upgrade Your Strategy

For each tool, I‘ll share a quick overview, key features, pricing, and main considerations to help you choose the best fit for your store‘s needs.

1. HubSpot for WooCommerce

Overview: HubSpot offers a complete CRM, marketing, and sales platform that seamlessly integrates with WooCommerce. Its drag-and-drop email builder, visual automation editor, and advanced segmentation make it a powerful solution for stores looking to scale.

Key Features:

• Build responsive emails with ready-made templates
• Personalize emails based on any CRM or WooCommerce data points
• Set up automated email flows using if/then branching logic
• Automatically log all email activities and performance metrics
• Manage all customer touchpoints across email, live chat, forms, and more

Pricing: Starts at $45/month for Marketing Hub Starter, which includes email and scales with your contact list. You can also get started with free CRM and live chat.

2. Jilt

Overview: Built specifically for WooCommerce stores, Jilt provides an all-in-one email marketing platform with pre-built workflows for abandoned carts, welcome series, post-purchase followups, and more.

Key Features:

• Codeless email builder with product recommendation blocks
• One-click integrations with 20+ WooCommerce extensions
• Targeted segmentation using shopping behavior and customer data
• Real-time performance reporting and revenue attribution
• Transactional SMS messaging add-on

Pricing: Starts at $29/month for up to 1,000 contacts, with a 14-day free trial. Plans scale based on email volume and text messages.

3. Mailchimp for WooCommerce

Overview: Connect your store to Mailchimp‘s email and marketing tools with a free plugin. Design emails using prebuilt templates or code your own, set up abandoned cart automations, and manage your customer list.

Key Features:

• Pull in WooCommerce data for email personalization and segmentation
• Pre-built workflows for order notifications, abandoned carts, and product recommendations
• Shoppable landing pages and popup forms
• Detailed email analytics and e-commerce tracking
• Customer re-engagement and winback automation

Pricing: Free for up to 500 contacts and 2,500 monthly emails. Paid plans start at $11/month and scale based on contact list size.

4. Omnisend

Overview: An ecommerce-focused marketing platform, Omnisend provides omnichannel tools for email, SMS, push notifications, and more. Its visual builder and extensive library of templates make it easy to get started.

Key Features:

• Drag-and-drop email builder with dynamic discount codes and timers
• Prebuilt ecommerce automations for cart abandonment, transactional emails, and upsells
• Audience segmentation based on campaign engagement and shopping behavior
• A/B testing for subject lines, content, and send times
• Integrates with Instagram, Facebook, and Google Ads for retargeting

Pricing: Free for basic email with up to 250 contacts. Standard plans start at $16/month for more advanced automation and scaling up to 500 emails per day.

5. ActiveCampaign for WooCommerce

Overview: A powerful marketing automation and CRM platform, ActiveCampaign offers deep integration with WooCommerce. Its advanced segmentation and dynamic content make it a fit for stores with complex buyer journeys.

Key Features:

• Intuitive drag-and-drop email designer
• 800+ prebuilt automation recipes for ecommerce
• Predictive content and product recommendations
• Lead scoring based on email engagement and site activity
• Site tracking and event logging for behavioral targeting

Pricing: Starts at $9/month for basic email marketing and goes up to $229+ for advanced CRM and machine learning features.

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And there you have it – 13 of the best WooCommerce email tools and plugins to choose from in 2024. By now, you should have a solid understanding of:

• The importance of automating key ecommerce emails
• Where WooCommerce‘s default email functionality falls short
• The top solutions for upgrading your store‘s email strategy
• How to evaluate and choose the right tool based on features and pricing

But having the right tech is just the start. To really maximize your results, you‘ll need an airtight strategy that includes audience segmentation, content personalization, deliverability optimization, and continuous testing.

6 Tactics to Supercharge Your WooCommerce Email Revenue

As you get started with email automation, keep these tips in mind:

1. Lead with the Hookpoint – Rather than just listing product specs, focus your email content around the key benefit, outcome, or problem you solve for customers.

2. Segment Like Crazy – The more targeted your messaging is, the better it will convert. Slice and dice your list based on product categories, lifecycle stage, avg. order value, and engagement level.

3. Think Mobile First – Over 60% of emails are opened on mobile devices, so make sure your designs are responsive and easily clickable on a small screen.

4. Test, Test, Test – Regularly A/B test your subject lines, offers, and content to see what resonates best. Just changing a single word can sometimes boost conversions by 20% or more.

5. Automate What You Can – Investing the time upfront to build out triggered sequences like welcome series and post-purchase followups will save you time and drive sales on autopilot.

6. Keep a Pulse on Deliverability – All the hard work that goes into your emails won‘t matter if they don‘t make it to the inbox. Use a tool like GlockApps to monitor your sender reputation and catch issues early.

With the right combination of tools, tactics, and creativity, the sky really is the limit for your store‘s email program. We‘ve seen WooCommerce stores add six or even seven figures in annual revenue just by implementing the types of automated campaigns covered in this post.

So if you‘ve been treating email as an afterthought up until now, consider this your sign to make it a priority in 2024. Your bottom line will thank you!

Choosing the Best WooCommerce Email Plugin for Your Store

There‘s no one-size-fits-all solution when it comes to WooCommerce emails. The right tool for you will depend on factors like:

• Your monthly email volume and list size
• The level of automation and personalization you need
• How important design flexibility is
• Your overall marketing tech stack and which other tools need to integrate
• Ease of use and available customer support
• Your monthly or annual budgets for software

If you‘re just getting started and have a small list, a tool like Mailchimp or Jilt could be perfect for dipping your toes in without a huge investment. As you grow and want more advanced features, platforms like HubSpot and ActiveCampaign will give you room to scale.

Take advantage of any free trials to really dig in and see how user-friendly an interface is. Make sure to test the integration with your WooCommerce store and other key tools. And don‘t hesitate to reach out to a tool‘s support or sales team if you have any questions or want to negotiate pricing.

Whichever route you choose, the most important thing is that you get started now. Every day you wait is another day you‘re missing out on potential email revenue.

So pick a plugin, begin with one or two core automations, and iterate as you go. With a little time and testing, you can turn your store‘s emails from an obligation into a serious sales machine in 2024 and beyond.

Have any other WooCommerce email questions or favorite plugins to add? Let me know in the comments!