10 Remote Customer Service Mistakes You Can‘t Afford to Make
Your palms are sweaty. Your heart is racing. You‘re halfway through a chat with a very unhappy customer, and you‘ve just realized you gave them the wrong troubleshooting steps for the last 10 minutes. Oops.
We‘ve all been there. Providing great customer service is challenging under the best circumstances, but it gets even harder when you and your team are working remotely. Spotty wifi, barking dogs, distracting housemates – the list of potential obstacles goes on and on.
But here‘s the good news: once you know the most common pitfalls of remote customer service, you can take proactive steps to avoid them. Read on for the top 10 mistakes work-from-home reps make, and proven strategies to steer clear.
1. Not Asking Enough Questions
When you‘re face to face with a customer, you can pick up on non-verbal cues – a confused expression, a subtle head shake. But when you‘re limited to email, chat or phone, those crucial context clues disappear.
That‘s why remote reps need to be extra diligent about gathering all the necessary information before jumping into problem-solving mode. Resist the urge to hurry the customer off the line with a band-aid solution. Instead, take a few extra minutes to ask follow-up questions and repeat key details back to the customer.
According to research by Gallup, customers are 9 times more likely to be engaged with a brand when the service is "courteous, willing, and helpful." So even if it feels inefficient in the moment, a thorough discovery process will pay dividends in the long run – for you, your customer, and your company.
2. Forgetting Your Laptop, Headset, or Other Equipment
It‘s hard to provide stellar service when you‘re missing half your toolkit. Yet in the scramble to transition from office to home (or vice versa), even the most detail-oriented reps sometimes forget a critical piece of equipment.
The best way to prevent these frustrating lapses? Develop a consistent routine, and stick to it religiously. Designate a specific backpack for your work gear, and make a habit of loading and unloading it at the same time every day – even on weekends.
For extra insurance, try setting recurring calendar reminders for your remote days. A pop-up notification is a lot harder to ignore than a mental note.
3. Having Trouble Connecting to the Internet or Help Desk
Nothing derails a customer conversation faster than technical difficulties on your end. Maybe the WiFi suddenly goes out, or you can‘t log into the help desk. Whatever the reason, you‘re effectively dead in the water until the issue is resolved.
To minimize downtime, work with your IT team to establish a clear protocol for reporting problems. Use dedicated instant messaging channels for urgent technical issues, so you can flag them immediately and loop in the right people.
Some companies also create special emergency queues in their ticketing system, so reps can easily submit requests and receive real-time updates. The key is ensuring everyone knows exactly what to do when tech troubles strike.
4. Taking Too Many (or Too Few) Breaks
Finding your remote work rhythm takes time and experimentation. Some reps struggle to unplug, working themselves to the brink of burnout. Others have the opposite problem, letting household chores and other distractions pull their focus away from customers.
Keep yourself on track by documenting your daily workflow for at least a week. Note your start and end times, lunch and snack breaks, stretching intervals, etc. Then analyze the data objectively.
How much uninterrupted work time are you getting each day? How does your energy level fluctuate throughout the day? Use those insights to craft your ideal schedule – and don‘t be afraid to iterate as you learn.
5. Writing Unclear or Vague Troubleshooting Steps
When a customer reaches out for help, they want clear, actionable steps to resolve their issue. But when reps are stressed, distracted, or dealing with a novel problem, it‘s easy for those instructions to come out sounding vague or confusing.
One way to pressure-test your own writing is to read it out loud. Does it make sense? Are there any leaps in logic or missing details? Put yourself in the customer‘s shoes, and aim for the simplest language possible.
It can also help to visually show the customer what you mean, using screenshots, GIFs, or quick videos. Most reps have these tools right at their fingertips, thanks to free Chrome extensions and built-in computer software.
6. Mixing Up Time Zones
If your customer base spans the globe, it‘s inevitable that wires will get crossed about timing. You might promise to follow up first thing in the morning, only to realize that‘s the middle of the night for the customer. Not a great experience.
To avoid awkward time zone snafus, make a habit of double checking the customer‘s location in your CRM before committing to any follow-up timeline. Make sure to clarify what time zone you‘re basing your estimate on. And if there‘s a large gap, look for a colleague who can pick up the thread during the customer‘s working hours.
7. Getting Distracted by Your Environment
Screaming toddlers, attention-seeking pets, the magnetic pull of the TV in the next room – working from home comes with no shortage of distractions. For reps used to the controlled environment of a contact center, this change can be incredibly disruptive.
If possible, dedicate a quiet room or area exclusively for work, and communicate clear boundaries with anyone else in the household. Invest in noise-canceling headphones, and consider hanging a "do not disturb" sign when you‘re on a customer call.
You should also discuss protocol with your manager for those unavoidable interruptions. Maybe you transfer the customer to a colleague, or take a few minutes to relocate. A little advance planning goes a long way.
8. Needing More Energy
Maintaining a positive, upbeat tone can be difficult when you‘re feeling bored, tired, or stressed. And without the energizing presence of your teammates, it‘s all too easy to let that negativity seep into your customer interactions.
One weird but effective trick? Paste on a smile, even if you don‘t feel like it. Research shows that smiling on purpose can actually trick your brain into feeling happier and more energetic.
You can also try taking a quick lap around the room before picking up a new call, or pausing for a few deep breaths. Even small bursts of movement and mindfulness will increase the likelihood of a great customer conversation.
9. Not Leveraging the Right Tools
Working outside the office often means operating without your full arsenal of support and troubleshooting tools. But in most cases, resourceful reps can find creative solutions using assets they already have access to.
For example, if you‘re trying to walk a customer through a tricky settings change, send a quick screen recording using a free tool like Loom. If you need to share sensitive account information, confirm the customer‘s identity and then shoot it over via secure messaging.
Don‘t let less-than-ideal circumstances become an excuse for subpar service. Stay curious, keep learning, and continually look for ways to level up your remote toolkit.
10. Not Communicating with Your Team
It‘s normal to feel isolated as a remote rep, but don‘t let that isolation turn into silos. Even if you can‘t pop over to a teammate‘s desk for a quick brainstorm, you can (and should!) find ways to maintain those vital peer-to-peer connections.
Work with your manager to set up dedicated instant message channels, email lists, or video chats where reps can swap tips, ask questions, and celebrate wins. Make a point of participating regularly, even if it‘s just to share a funny customer anecdote or give kudos to a colleague.
The more proactive you are about communicating, collaborating and learning from your fellow reps, the better equipped you‘ll be to wow your customers – no matter where you‘re physically working.
Bringing It All Together
Delivering amazing customer experiences from afar is no easy feat. It takes creativity, resourcefulness, and a willingness to adapt on the fly.
But by staying aware of common remote service pitfalls, and taking purposeful steps to avoid them, you can make a real difference in your customers‘ lives – and your team‘s success.
Remember: a little extra effort goes a long way. Never underestimate the power of a thoughtful question, a warm smile, or a well-timed joke to turn a customer‘s day around.
Now go forth and serve with confidence, remote warriors! You‘ve got this.
For more tips on thriving in a work-from-home support role, check out our latest ebook, The Remote Rep‘s Survival Guide.
