10 Best Blue Websites in 2022 [+ Their Color Schemes]

In web design, color schemes play a crucial role in capturing attention, evoking emotion, and building brand recognition. Blue is an exceptionally popular and versatile color in website design. It has strong psychological associations—trust, confidence, expertise, tranquility—making it a go-to for many industries and types of websites.

By using the right shades and combinations of blue, you can create a web design that is modern, professional, and impactful. To inspire you, we‘ve rounded up ten of the very best blue website designs of 2022. For each example, we‘ll explore what makes the design and color palette work so well and how you can apply similar techniques to your own website.

1. Humboldt County Tourism

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What immediately stands out about the Humboldt County tourism website is its stunning videography of the region‘s beaches, forests, and rivers. Layered over the imagery are tinted color overlays in shades of ocean blue, setting a tranquil, outdoorsy mood. Minimal white text complements the blue backgrounds for an uncluttered look.

The limited color palette, dominated by different tints of a single blue hue, creates a calm and cohesive visual experience. This monochromatic color scheme allows the photos and videos to take center stage without competing with other design elements. The end result captures Humboldt‘s natural beauty and invites visitors to imagine themselves in the destination.

Tip: When featuring immersive photography or videography on your website, use a monochromatic color scheme so the imagery remains the focus. Tint your color overlays and backgrounds with a single unifying hue.

2. Stripe

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As a payments processing platform, Stripe aims to communicate trustworthiness, security, and reliability through its website design. A primary color palette of deep navy and white achieves this. The dark shade of blue conveys stability and professionalism, while white keeps the design looking clean and allows content to stand out.

The website incorporates brighter accent colors, mainly a neon blue-green, to draw attention to key information and calls-to-action. Color-coded sections also help organize the content and make the long homepage easier to scan and navigate.

Another interesting aspect of Stripe‘s color palette is its use of subtle gradients. The blended blues in the background add visual interest and an almost futuristic element to the design, elevating it beyond a basic flat aesthetic.

Tip: Deep, desaturated blues are ideal for more serious and professional websites. Combine dark blue with white and a brighter accent color to establish trust while still creating visual interest.

3. Bornfight

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Digital agency Bornfight‘s website features a bold, electric blue as the dominant color. The highly saturated hue makes a strong impression and reflects the agency‘s youthful brand personality. Combined with punchy coral red accents, the website has a playful and energetic vibe.

What‘s notable is how well the intense blue works as a background color for large text—the contrast remains high so everything stays easily readable. The designer also balanced the saturated palette with plenty of white space, so the design doesn‘t feel overwhelming.

Movement is another key part of Bornfight‘s website, with a space-themed animated particle background and content that transitions as you scroll. The rich blue is a perfect fit for this, conjuring images of outer space and limitless possibilities.

Tip: Saturated, vibrant blues can be great for setting a fun and modern tone, but they are best balanced out by a light neutral color like white. If using blue as a background, choose a highly contrasting color for text.

4. Auka

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Auka, a mobile payments app, has a website with a serene, pastel blue color scheme. The muted blue tones convey a sense of calm, which works well for the financial technology company. The overall softness of the design makes the idea of digital payments feel approachable.

Blue gradients add dimension to the design, creating an almost ethereal aesthetic as backgrounds transition from lighter sky blue to seafoam green. The subtle color blending is a nice alternative to flat colors, adding visual complexity while maintaining a sense of harmony and simplicity.

As with several other examples, Auka‘s site reserves the highest-contrast elements for text, forms, and calls-to-action. Deep navy headlines and white buttons stand out against the pleasant blue-green backdrops.

Tip: Combine several muted shades of blue with subtle gradients to create a calming, peaceful mood. Limit high-contrast color pairings to the most important interactive elements, like buttons.

5. Blue Bottle Coffee

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Blue Bottle Coffee demonstrates how a blue color scheme can work beautifully for a food and beverage brand. With a deep navy and white palette, the website feels modern, clean, and sophisticated—very on-brand for the trendy coffee purveyor.

The simplicity of the color scheme and generous use of white space keeps the focus on the coffee and food photography. Close-up images of coffee preparation have an almost journalistic quality, with dark shadows contrasted against light. The monochromatic color scheme complements this aesthetic.

The navy blue also provides a strong foundation for typographic elements like big, bold headlines. Combined with sleek fonts and plenty of breathing room around the content, the website has an upscale editorial look.

Tip: A simple two-color scheme of dark blue and white is a classic choice for a refined, sophisticated website. To prevent the design from feeling flat, incorporate shadow and light through high-contrast photography.

6. Loom

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Video platform Loom‘s website features a monochromatic blue color scheme with pops of neon yellow for contrast. The different shades of blue—from light periwinkle to dark navy—create a cool, technological feeling, suggesting modernity and innovation.

By layering this analogous color palette with airy, illustrated graphics, the website strikes a friendly and approachable tone. The addition of neon yellow is unexpected and gives the design extra personality while highlighting key information.

The colors also help create visual hierarchy on the page, with dark blue used for large headlines and bright blue and yellow for smaller callouts. Animated hover effects and color gradients add playfulness and depth to the clean, vector-based design.

Tip: Combining a cool blue color scheme with a warm accent color is an easy way to command attention and make your website memorable. Make sure there is enough contrast between the blue and warm hues for maximum impact.

7. Superlist

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Productivity app Superlist‘s website uses varying shades of blue to create a bright and friendly mood. Tints of a primary blue are layered throughout the site, forming dreamy gradient backdrops to product screenshots and illustrations.

White backgrounds provide breathing room and help separate sections, while navy blue provides grounding for smaller UI elements and text. The different levels of lightness and saturation add dimension and make the design dynamic.

Blue is a smart color choice for a productivity app, as its calming effect can counteract the stress and chaos associated with having lots to do. The cheerful, lighter blue tones also give the app a more inviting, accessible feel compared to stark or dramatic palettes.

Tip: Layering different shades and tints of a single blue hue can create a pleasing, harmonious effect without feeling flat or predictable. Use gradients and color blocking to add depth to the design.

8. Hyer

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Hyer‘s website shows blue can be an ideal color scheme for a recruitment website, thanks to its association with trustworthiness and security. The job search and staffing platform uses a rich royal blue as its primary color against a crisp white background.

Accents of bright sky blue add lightness and positivity to the professional design. Rather than using blue elements on a white canvas, many sections invert the color scheme and use white text and graphics on blue backgrounds to grab attention.

The bold color blocking and use of updated, rounded san-serif fonts give the site a fresh, modern look without sacrificing an ounce of credibility. Subtle gradients and abstract geometrics add polish and perfectly suit Hyer‘s forward-thinking brand.

Tip: For a website that needs to balance a professional image with a contemporary feel, try a vibrant blue hue and plenty of white space. Incorporate gradients and modern shapes for a premium look.

9. Mettrr

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Digital investment advisor Mettrr‘s website features all the hallmarks of a successful blue color scheme: A range of blue tones from dark to light, easy-to-read white text, and an accent color that sparks visual interest. What sets this design apart is its energetic, print-inspired look.

While most financial services websites rely on conservative aesthetics and standard stock imagery, Mettrr pushes the boundaries with an eclectic design. The big, bold color fields and text treatments give the site an editorial quality more commonly associated with fashion or music than investing.

Vivid orange, ranging from soft cantaloupe to rich persimmon, provides a perfect contrast to the prevalent blues. The intensity of both colors makes the website dynamic and eye-catching, while animated scroll effects and surprising layouts keep users engaged.

Tip: Just because blue is a safe choice doesn‘t mean your color scheme has to be boring. Layer in contrasting accent colors and experiment with layouts and text styles to give your website a fresh perspective.

10. Vulcan

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Vulcan‘s website proves that a blue color scheme can also support an edgy and mysterious aesthetic. The blockchain infrastructure company pairs a dark navy background with deep, desaturated secondary colors and plenty of moody black for a serious, authoritative look.

The strategic use of bright turquoise draws the eye to important information and creates movement through the dense page content. Subtle navy-to-black gradients and glowing accents add to the futuristic tech feeling.

By shifting from a black to white background for some sections, the site gives the information room to breathe without detracting from the overall dark, intense design. This palette perfectly suits Vulcan‘s cutting-edge offerings and no-nonsense brand.

Tip: Dark blue and black make a powerful combination for a strong, dramatic impact. To keep your design from feeling too heavy, include a bright accent color and break up dark sections with white.

Featuring the Best Blues: Website Color Schemes to Borrow

Inspired by the designs above but not sure where to start with your own website‘s color palette? Here are the hex codes for all ten of the featured websites so you can use the same or similar hues in your design.

1. Humboldt County Tourism

• Aegean Blue #37BCBA
• Prussian Blue #102542
• Ice Blue #EDF5F7

2. Stripe

• Azure #0066FF
• Prussian Blue #0E2944
• Glacier #E6EAEE
• Aqua #00D4FF

3. Bornfight

• UCLA Blue #4090EC
• White #FFFFFF
• Coral #FF563C

4. Auka

• Baby Blue #A6D0E6
• Mint #A0DCCD
• Steel Blue #597081
• Periwinkle #BED2ED

5. Blue Bottle Coffee

• Oxford Blue #0E1D2E
• Platinum #E6E6E6

6. Loom

• Navy Blue #041533
• Sapphire #2173ED
• Maya Blue #51CBFF
• Violet Blue #3D4EC1
• Lavender #E8EBFD
• Electric Yellow #FFCC00

7. Superlist

• Carolina Blue #009FFD
• Electric Blue #7C4DFF
• Cornflower Blue #BFE4FD
• Midnight Blue #001830

8. Hyer

• Sapphire Blue #2173FF
• Blue Jeans #57A9FD
• Navy Blue #212955
• Aero #7BC2FF

9. Mettrr

• Blue Sapphire #176084
• Cerulean Blue #0583C2
• Sky Blue #7CC5DC
• Persian Orange #D2733E
• Coral #F79A7D

10. Vulcan

• Black Pearl #070B10
• Dark Charcoal #252429
• Space Cadet #262941
• Turquoise #47EFE9
• Moonstone Blue #73849B

Ready-Made Blue Website Themes

Want a shortcut to a stunning blue website? Start with a pre-designed theme! Many website builders and content management systems offer templates with carefully chosen color schemes and fonts that you can customize.

WordPress

• Blue Sky – A bright and airy theme perfect for design agencies, with cool blue gradients and white space galore.

Squarespace

• Mojave – This bold theme pairs an earthy clay red with rich navy blue for a warm, organic feel. Ideal for food and wellness businesses.

Wix

• Vibrant Tech – Electric blues and purples set an energetic mood for this stylish software company theme.

Designing the Perfect Blue Website

Are you ready to harness the power of blue in your own website? Here are a few tips to keep in mind as you create your color scheme:

• Choose your blues wisely. The shade of blue you choose will set the tone for your entire website. Bright and light blues tend to be more energetic and friendly, while dark and desaturated blues are serious and professional.

• Consider color psychology. What do you want people to feel when they visit your site? Blue is associated with feelings of trust, security, stability and intelligence—but it can also be calming or refreshing.

• Don‘t be afraid to go bold. A vibrant blue color scheme with high contrast can be striking and impactful. Temper intense blues with plenty of white space or a light neutral.

• Add interest with gradients, shadows, and textures. Blue doesn‘t have to mean flat color. Incorporate color transitions, subtle patterns, and depth to make your design richer and more dynamic.

• Accentuate with a contrasting color. Choose an accent hue to complement your blues, like corals, oranges, limes, or golds. Use it sparingly to highlight key information.

• Prioritize readability. Make sure there is sufficient contrast between your background and text colors, especially for important copy. White and dark greys are reliable choices to pair with blue.

• Create a cohesive palette. Select 2-4 primary colors plus neutrals to focus your design. Having a defined color palette will make your site look more polished and professional.

• Experiment and get feedback. The best way to create an effective blue color scheme is to try different combinations and see what resonates. Use A/B testing to gather data on different options.

Feeling Blue Never Looked So Good

From peaceful and professional to bold and cutting-edge, blue is the defining color behind many of 2022‘s best website designs. Its incredible versatility and positive psychological associations make blue a go-to hue for background colors, text, UI elements, graphics, and more.

Whether you borrow from these inspiring examples or create your very own blue color scheme, you‘re well on your way to a website that builds trust, exudes confidence, and leaves a lasting impression.