13 Best Landing Page WordPress Plugins to Skyrocket Conversions in 2022

Are you struggling to convert website visitors into leads and customers? You‘re not alone. On average, only 2.35% of visitors take a desired action on a webpage, according to recent conversion rate data.

But there‘s good news: using targeted landing pages can boost your conversion rates by up to 300% compared to just linking to your homepage. That‘s because landing pages are laser-focused on a single offer and call-to-action (CTA), without the distractions of a typical website.

As an online sales and marketing expert, I‘ve seen firsthand how implementing landing pages strategically can be a game-changer for businesses of all kinds. And if you‘re using WordPress, you‘re in luck – there are tons of powerful landing page plugins that make building high-converting pages easier than ever.

In this guide, I‘ll share my picks for the 13 best WordPress landing page plugins available in 2022. Whether you‘re a small business owner, marketer, or developer, you‘ll find a solution here to fit your needs and budget. Plus, get my insider tips for optimizing your landing pages to maximize results.

What Makes a Great WordPress Landing Page Plugin?

Before we dive into the top tools, let‘s define what to look for in a quality WordPress landing page builder:

  1. Ease of use: You shouldn‘t need to be a coding genius to create beautiful landing pages. Look for visual, drag-and-drop editors.

  2. Responsive design: With over 50% of web traffic now coming from mobile, your landing pages must look great on any device.

  3. Customizable templates: While starting from scratch is an option, professionally-designed templates will save you time and ensure best practices.

  4. Conversion elements: Opt for feature-rich plugins with built-in elements like forms, buttons, timers, and other persuasive tools.

  5. A/B testing: To optimize your pages over time, choose a tool that lets you test different versions against each other.

  6. Analytics and reporting: Detailed data insights will show you what‘s working and what‘s not so you can continuously improve your pages.

  7. Integrations: Connecting your landing pages to the rest of your marketing stack (email, CRM, ads, etc.) will help you get the most value.

Top WordPress Landing Page Plugins Compared

Now, let‘s explore some of the best landing page plugin options for WordPress, including their key features, pricing, and pros and cons.

1. Elementor

Elementor landing page example

Elementor is a hugely popular WordPress page builder used by over 5 million sites. While not a dedicated landing page plugin, its powerful drag-and-drop editor and 300+ designer-made templates make creating any kind of page simple.

👍 Pros:

  • Beginner-friendly, intuitive interface
  • Huge selection of page elements, blocks, and widgets
  • Fully responsive, mobile-friendly designs
  • Robust styling options and flexible layout control
  • Thriving community and extensive third-party add-ons

👎 Cons:

  • Can be slower to load than other builders
  • May provide more flexibility than needed just for landing pages
  • Limited direct integrations in free version

💸 Pricing: Free core plugin, Pro plans from $49/year

2. Thrive Architect

Thrive Architect landing page template

Thrive Architect is part of the Thrive Themes membership, which includes a suite of conversion-focused tools. The landing page builder boasts 300+ templates and a user-friendly visual editor.

👍 Pros:

  • Designed specifically for marketers and business owners
  • Click-to-edit simplicity and inline text editing
  • Focused on speedy performance
  • Integration with other Thrive tools like Leads, Optimize, and more
  • Tons of landing page elements like testimonials, countdown timers, etc.

👎 Cons:

  • Templates can feel a bit dated compared to other tools
  • Requires separate Thrive Themes membership
  • Works best within Thrive‘s own ecosystem of plugins

💸 Pricing: Thrive Suite bundle starts at $19/month (includes all plugins)

3. Divi

Divi landing page builder

Divi is another multi-purpose WordPress page builder with its own theme and visual editor. With 100+ full website packs and 800+ pre-made designs, it offers more layout flexibility than most landing page plugins.

👍 Pros:

  • Intuitive frontend editor with hover-based controls
  • Powerful design options like custom CSS, hover states, filters, and more
  • Unlimited undo/redo and editing history
  • A/B testing and Goal Tracking insights
  • Full theme builder to customize your entire site

👎 Cons:

  • Slight learning curve with so many advanced controls
  • Can conflict with other plugins due to shortcodes
  • No way to share or sell your own Divi templates

💸 Pricing: $89/year or $249 lifetime (includes all Elegant Themes products)

Want to see how the other top WordPress landing page plugins stack up?

Here‘s a quick comparison table of the remaining tools I recommend checking out:

Plugin Starting Price Editor Templates Notable Feature
Beaver Builder $99/year Drag-and-drop 30+ landing page templates Robust API for developers
Leadpages $37/month Drag-and-drop 200+ landing page templates Tons of integrations
Unbounce $80/month Drag-and-drop 100+ landing page templates AI-powered optimization
Instapage $199/month Drag-and-drop 200+ landing page templates AMP pages and server-side A/B testing
OptimizePress $99/year Live editor 250+ landing page templates Sales funnels and membership portals
Brizy $49/year Drag-and-drop 150+ landing page templates Popup and form builder
SeedProd $39.50/year Drag-and-drop 100+ landing page templates Subscriber management
WP Profit Builder $67 one-time Drag-and-drop 60+ landing page templates Built-in shopping cart
Landing Page Builder Free Visual builder 10 landing page templates A/B testing and dynamic text
HubSpot Free Drag-and-drop Handful of free landing page templates All-in-one CRM, forms, live chat

How to Optimize Your WordPress Landing Pages to Boost Conversions

Of course, simply installing a WordPress landing page plugin won‘t magically get you more leads and sales. How you use it is what matters most. Here are some of my top tips for maximizing your landing page conversions:

1. Know your audience and offer

The more you understand your target customer‘s needs, desires, and pain points, the better you can craft a compelling offer and page design to match. Do your research and create a clear buyer persona before building your page.

2. Keep it focused

Remember, landing pages work because they eliminate distractions and hone in on one goal. Avoid trying to cram too much information or too many CTAs onto a single page. Guide visitors toward a specific action.

3. Write attention-grabbing headlines

You have mere seconds to capture your audience‘s interest when they land on your page. Your main headline needs to be short, clear, and benefit-driven. Try adapting proven headline formulas to your own offer.

4. Use persuasive page elements

Beyond compelling copy, your WordPress landing page should incorporate design features that increase persuasion and urgency, such as:

  • Obvious, contrasting CTA buttons
  • Attractive, relevant visuals like hero shots, videos, and infographics
  • Trust signals like customer testimonials, awards, and logos
  • Microcopy and directional cues to guide users‘ eyes
  • Well-crafted lead capture forms (not too long!)
  • FOMO elements like countdown timers and limited time bonuses

5. A/B test your pages

Even if you follow landing page best practices, you won‘t know how effective your page is unless you test it against other versions.

Use A/B testing to experiment with different headlines, layouts, media, copy, offers, and CTAs to see what converts best with real traffic. Even small improvements can compound into big results over time.

6. Align your traffic sources

Getting click-throughs to your landing page is only half the battle. To maximize conversions, make sure your ads, emails, social posts, and referring content closely match the messaging on your landing page.

You want your visitor to have a seamless experience from click to conversion. Consistent copy and design will reassure them they‘re in the right place.

Start Converting More Leads Into Customers with the Right WordPress Landing Page Plugin

There you have it – 13 of the best WordPress landing page plugins to choose from, along with some practical conversion tips to make the most of them.

Whether you opt for a dedicated landing page builder like Leadpages or Unbounce, or a more flexible tool like Elementor or Divi, you‘re well on your way to creating high-impact destinations for your traffic.

Ultimately, the right plugin for you will depend on your specific needs, skill level, and budget. Don‘t be afraid to experiment and find what works best for your unique target audience.

The important thing is to get started and not let the tech hold you back. Begin with a template, make it your own, and continue optimizing based on real data and insights.

If you implement landing pages strategically across your marketing campaigns, you can expect to see more leads, subscribers, sales, and satisfied customers.

So what are you waiting for? Pick a plugin and start building better landing pages today. Your conversions will thank you.

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