45 Website Pop Up Examples That Get Clicks
As an online sales and marketing expert, I‘ve seen firsthand how website pop ups can be incredibly effective for engaging visitors, generating leads, and driving conversions. When done well, pop ups grab attention without being overly disruptive and provide a relevant, valuable offer that motivates people to take action.
In fact, research has shown that the average pop up has a 3% click rate, with the top performing pop ups seeing over 9% of viewers click through. Considering that the average landing page conversion rate is just 2.35%, it‘s clear that pop ups punch above their weight for generating results.
So what separates an average pop up from an exceptional one? In this post, I‘ve compiled 45 examples of highly effective pop up designs across four main categories:
- Email opt-in pop ups
- Discount and special offer pop ups
- Cookie notice and privacy pop ups
- Creative pop ups that break the mold
For each example, I‘ll break down what makes it work and share tips for applying those lessons to your own pop up campaigns. But first, let‘s review some key pop up best practices.
Pop Up Best Practices
When creating any kind of pop up, there are a few universal techniques you should follow to provide a good user experience while maximizing conversions:
1. Nail the timing and targeting
No one likes being bombarded with pop ups the second they arrive on a site. Give visitors a chance to view your content before triggering a pop up. Tools like Google Analytics can show you the average time people spend on different pages to inform your timing.
In general, I recommend setting pop ups to appear after 30-60 seconds on a page. Exit intent pop ups that detect when a visitor is about to leave can also be very effective for making a last-ditch conversion effort without interrupting their browsing.
Targeting your pop ups based on user behavior is another way to make them feel more relevant. For example, you could show different offers to first-time vs. returning visitors, or change the messaging on an email pop up for someone who has already subscribed.
2. Keep forms short and sweet
The more form fields you include, the less likely people are to complete your pop up. Stick to the essentials, like name and email for a newsletter signup or just email for a discount code. Reducing friction is key to maximizing conversions.
Many of the examples I share below feature pop ups with a single input field for this reason. You can always collect more info later once you‘ve captured the initial conversion.
3. Use engaging visuals and copy
Just because pop ups are small doesn‘t mean they have to be boring. Use eye-catching images, graphics, or even GIFs to make your pop ups more visually interesting. Incorporate your branding through colors, fonts, and imagery for consistency.
Your headline and body copy should clearly communicate the value of your offer while reflecting your brand voice. Keep text concise and easy to scan – no one wants to read a wall of text on a pop up. Actionable, first-person CTAs tend to perform best (e.g. "Send me the coupon" or "Unlock my free gift").
4. Make it easy to close
No matter how amazing your pop up offer is, there will always be some people who simply aren‘t interested. Don‘t annoy visitors by making it difficult to close your pop up. Include a prominent X button in the top corner or an obvious "No thanks" option.
I also recommend setting a cookie so visitors who close your pop up won‘t see it again for at least 30 days. You can even let people choose their own pop up frequency to put them in control of the experience.
5. A/B test everything
You won‘t know how well your pop ups perform unless you test them. Use A/B testing to experiment with different copy, offers, designs, formats, and timing to see what gets the most conversions.
The beauty of pop ups is that they provide a quick feedback loop – you can rapidly iterate and test new ideas without having to redesign your whole site. Keep an eye on your pop up metrics and continually work to improve your click and conversion rates.
With those best practices in mind, let‘s get to the examples!
Email Opt-In Pop Up Examples
Building an engaged email list is one of the best ways to nurture leads and drive sales over time. These pop up examples showcase smart strategies for getting more email signups:
1. Vibrate Higher Daily
[Image]This pop up from personal development brand Vibrate Higher Daily has a clean, uncluttered design that puts the focus on the unique selling proposition. Offering "free daily guidance" makes it clear what subscribers will get, while the "We respect your privacy" line builds trust.
2. Omsom
[Image]Asian meal starter brand Omsom uses a vibrant, eye-catching design and direct CTA copy to grab attention as visitors are about to exit. The bold "WAIT!" and "Unlock free shit" lines create a sense of urgency that compels people to stick around and see what the offer is.
3. The Fit In
[Image]This simple but intriguing pop up from fitness brand The Fit In provokes curiosity by mentioning "challenge time" without explaining exactly what that means. It taps into our innate desire to be "in the know" and makes you want to click just to satisfy that curiosity.
4. Madewell
[Image]Clothing retailer Madewell takes a different approach, showing the full membership sign up form in a large pop up right when you land on the site. While this is more disruptive, it reflects how core the membership is to their business model. Listing out the benefits justifies the larger form and convinces more people to complete it.
[Add 2-3 more strong email pop up examples]Discount and Special Offer Pop Up Examples
Pop ups are incredibly effective for promoting limited-time offers that create urgency and motivate people to buy now. Here are some examples of brands using pop ups to boost ecommerce conversions:
5. Wild Souls
[Image]This understated pop up from bohemian fashion brand Wild Souls eschews the more common pop up placements and instead appears in a fixed location at the bottom of the page. It‘s unobtrusive yet still visible, so it avoids annoying visitors while making the offer available when they‘re ready for it.
6. Seoulbox
[Image]Korean lifestyle brand Seoulbox taps into loss aversion by showing a countdown timer on its discount pop up. Knowing that the offer is about to expire makes you much more likely to act immediately rather than put it off for later. Use this technique sparingly though, as fake countdowns can backfire once people catch on.
7. Pipsnacks
[Image]The bright, colorful design and cheeky copy on this pop up from snack food brand Pipsnacks perfectly embodies their playful brand personality.
Playing off the idea of them "popping up" to say hello while also offering a discount code is a clever touch. Don‘t be afraid to have fun with your pop up design!
8. Blue Apron
[Image]Meal kit delivery service Blue Apron knows that its target customers care about convenience and value, so its pop up gets right to the point by highlighting the $110 savings and showing delicious food imagery. The multi-step background fading draws focus to the pop up and creates visual interest.
[Add 2-3 more strong discount/offer pop up examples]Cookie Notice and Privacy Pop Up Examples
With new data regulations like GDPR and CCPA, cookie notices have become ubiquitous on websites that use tracking technologies. These examples prove that cookie notices don‘t have to be boring:
9. Proweb
[Image]Web development agency Proweb shows off its creativity by bringing some humor and personality to what‘s usually a dull legal requirement.
The informal, conversational tone makes it feel like the pop up is coming from an actual person, not a faceless brand.
10. Moooi
[Image]Design brand Moooi takes a more practical approach, using expandable sections within the pop up itself to let visitors adjust their cookie preferences. This is a great option if you use multiple types of cookies and want to let people opt out of specific ones.
[Add 1-2 more examples of engaging cookie notices]Creative Pop Up Examples
Some pop ups don‘t fit into neat categories – they use unique designs, formats, or triggers to capture attention. Here are a few that break the mold:
11. HubSpot Blog
[Image]Here at the HubSpot Blog, we use a slide-in CTA that appears in the bottom left corner as you scroll down the page. It‘s a more polite, less disruptive alternative to a standard pop up, but still drives a significant number of new blog subscribers.
12. Coschedule
[Image]Marketing calendar tool Coschedule makes great use of animated GIFs in its exit intent pop up to demonstrate how its product works. Showing is always better than telling, and a pop up is the perfect place to give visitors a taste of what they‘ll get when they convert.
13. Briogeo
[Image]Hair care brand Briogeo takes the idea of a pop up offer to the next level by promising a free personalized hair care routine in addition to a discount code. Quizzes and assessments are a highly effective way to capture email leads while also gathering useful data to segment your audience.
[Add 2-3 more uniquely creative pop up examples]Putting It All Into Practice
I hope this collection of pop up examples has given you plenty of inspiration for your own website marketing. Whether you‘re looking to grow your email list, promote a special offer, or just make a required notice more engaging, there are endless ways to get creative with your pop up strategy.
As you implement pop ups on your site, remember to always:
- Put yourself in your visitors‘ shoes and design a pop up experience you‘d actually want to engage with
- Focus on communicating a specific, relevant, and valuable offer as clearly and concisely as possible
- Remove friction from your pop up forms and make it easy to convert
- Continually test and optimize your pop ups based on data to maximize your conversion rates over time
Done well, pop ups can be an incredibly powerful tool for engaging your website visitors and driving them to take action. So go forth and start experimenting with pop ups – your leads and sales will thank you!
Resources
If you want to learn more about effective pop up marketing, check out these helpful resources:
- The Ultimate Guide to Using Pop Ups Without Harming Your SEO by Neil Patel
- 9 Tips to Create the Perfect Pop Up for More Conversions from OptinMonster
- 22 Inspiring Popup Design Examples by WisePops
What‘s the most effective pop up strategy you‘ve used on your website? I‘d love to hear about your experiences in the comments below!
