The 11 Best WordPress Email Marketing Plugins for 2024

Email remains one of the most effective channels for connecting with your audience and driving conversions. If you want to maximize the impact of email marketing for your WordPress website, installing a dedicated email marketing plugin is a must.

The right plugin will provide you with all the tools you need to grow your subscriber list, send targeted email campaigns, automate your email marketing, and analyze your results – all without ever leaving your WordPress dashboard.

In this comprehensive guide, we‘ve hand-tested and reviewed the 11 best WordPress email marketing plugins for 2024. For each plugin, we‘ll explain its key features, pricing, and help you understand what type of user or site it‘s best for. By the end, you‘ll have all the information you need to choose the perfect email marketing plugin for your WordPress site.

What Is a WordPress Email Marketing Plugin?

First off, let‘s clarify what we mean by an "email marketing plugin". These plugins help you implement your email marketing strategy and campaigns directly from your WordPress dashboard.

In general, WordPress email marketing plugins come in two varieties:

1. All-in-one solutions (like MailPoet) that provide a complete set of email marketing features and replace the need for a separate email marketing service. With these, you can create signup forms, build your list, create and send email newsletters, set up autoresponders, and view analytics – all without leaving WordPress.

2. Plugins that help you generate leads for your preferred email marketing service (like HubSpot, Mailchimp, ActiveCampaign, etc). These provide tools to create eye-catching subscription forms and landing pages, but the actual sending of emails is handled by the third-party service.

So the key difference is where the email creation and sending takes place. The all-in-one solutions keep everything centralized in WordPress, while the lead gen plugins act as a bridge between WordPress and an external service.

Both approaches have their merits depending on your needs and budget. The all-in-one solutions provide convenience but usually have fewer features than dedicated email platforms. The lead gen plugins require a separate service, but give you flexibility to use the email tool of your choice.

With that context in mind, let‘s dive into the top WordPress email marketing plugins for 2024!

1. MailPoet

MailPoet is a popular all-in-one email marketing plugin that provides a complete set of features for building your list and sending emails. It was acquired by Automattic, the company behind WordPress.com and WooCommerce, which speaks to its quality and capabilities.

Some of the key features in MailPoet include:

• Drag-and-drop email designer for creating responsive emails
• Segmentation and personalization options
• Signup forms and pop-ups to grow your list
• Automated email sequences and auto-responders
• Sending with MailPoet‘s built-in sending service for optimal deliverability
• Analytics and reporting to track results
• Advanced WooCommerce integrations like abandoned cart emails

MailPoet really shines in its ease of use and how it keeps your entire email operation within WordPress. Even non-technical users can design great looking emails and automated sequences using the visual builder.

Having the MailPoet Sending Service built-in is also a huge advantage, as you don‘t have to worry about configuring a separate SMTP setup for your emails to avoid the spam folder. And their paid plans allow unlimited email sending.

MailPoet has a forever free plan for up to 1,000 subscribers which is great for getting started. Paid plans start at just $13 per month for unlimited email sends and more advanced features.

If you want an affordable, user-friendly solution that eliminates the need for a third-party email service, MailPoet is an excellent choice. It‘s especially well-suited for WooCommerce stores with features like abandoned cart emails.

2. HubSpot WordPress Plugin

HubSpot is an incredibly powerful CRM and marketing platform that also offers email marketing capabilities. With the official HubSpot WordPress plugin, you can tap into those email features and more.

Some highlights of using HubSpot for WordPress email marketing include:

• Drag-and-drop email builder
• High-converting forms, pop-ups, and slide-ins
• Live chat and chatbots
• List segmentation based on any contact property
• Marketing automation and drip sequences
• A/B testing for emails and forms
• Detailed analytics and revenue attribution reporting

The huge advantage of using HubSpot is having your email marketing tied into a robust, full-featured CRM. You can use all the data in your CRM to personalize emails and build granular segments. With the WordPress plugin, you can also create impressive signup forms with no code required.

HubSpot‘s visual automation builder is also incredibly powerful, allowing you to build complex conditional sequences based on user behavior and properties. And the analytics are second to none, tying every email interaction to actual revenue.

The core HubSpot CRM, email marketing, and WordPress plugin are all completely free to start. As you scale, paid plans start at $45 per month.

For businesses focused on growth and inbound marketing, HubSpot is an extremely compelling email option that will scale with you as you grow. The WordPress plugin makes it a breeze to integrate HubSpot with your site.

3. Mailster

Mailster is another powerful native WordPress email plugin in the vein of MailPoet. It provides a full suite of features for list building and sending email campaigns from your WordPress dashboard.

Some key Mailster features include:

• Drag & drop email builder
• 100+ email templates
• Autoresponders and email automation
• List management and segmentation
• Lead generation forms
• WooCommerce and Easy Digital Downloads integrations
• Analytics and click tracking

One area where Mailster really stands out is its extensive options for customizing your emails. It includes dozens of pre-built, responsive templates and gives you full control over every aspect of your email design.

It also provides a ton of options for list management, segmentation, and automation. You can create advanced autoresponder sequences and target them to specific user segments or behaviors.

A potential downside of Mailster is that, unlike MailPoet, it does not have a built-in sending service. You‘ll need to connect it to a separate SMTP service like Amazon SES, SendGrid, or your web host. But Mailster does make this process straightforward.

Mailster has a one-time fee starting at $69 for use on a single site. While there‘s no free version, the lack of recurring fees makes it an excellent long-term value, especially if you purchase the lifetime unlimited sites license.

For advanced users looking for an affordable option with a ton of features and customization options, Mailster is a top choice. Just be prepared to set up your own sending service.

4. OptinMonster

OptinMonster is a powerful lead generation plugin focused on helping you get more email signups with high-converting forms and pop-ups. It integrates with all the popular email marketing services like HubSpot.

Some of OptinMonster‘s key features include:

• Drag and drop form and pop-up builder
• 100+ templates
• Multiple form types (pop-ups, slide-ins, floating bars, etc.)
• Exit-intent and other advanced display rules
• A/B testing and analytics
• Integrations with 30+ email services
• Built-in lead storage and management

Where OptinMonster really shines is its targeting and personalization rules. You can display specific offers based on referral source, location, past behavior, and tons of other parameters. It also has exit-intent, which displays a pop-up when a user goes to leave the page.

Combined with its A/B testing, this advanced targeting allows you to optimize your forms and dramatically increase signup rates. OptinMonster is a great choice for sites looking to maximize their list growth.

It‘s important to note that OptinMonster does not send emails. It simply passes your leads to your email service provider. But it connects with virtually every email tool on the market.

OptinMonster starts at $9 per month. While this is higher than some other plugins, its advanced features and proven ability to boost signups can make it well worth the investment.

If your main goal is growing your list as quickly as possible, OptinMonster is the premier option. Its advanced personalization and targeting rules allow you to create hyper-optimized signup forms. Just be aware it doesn‘t include any actual email marketing features.

5. Bloom

Bloom is an email opt-in plugin from Elegant Themes, the team behind the popular Divi WordPress theme and builder.

It provides you with everything you need to build your list and integrates with 19 email providers, including HubSpot, Mailchimp, Constant Contact, and more.

Its key features include:

• Easy visual form builder
• Highly customizable form designs
• 100+ pre-made templates
• Multiple form types (pop-up, fly-in, widget, etc)
• Advanced targeting and triggering options
• A/B testing
• Detailed statistics and conversion rates

Bloom makes building great looking forms a breeze. The visual builder is incredibly intuitive and the pre-made templates are all modern and professional. You also get a high level of control over form design and layout.

The plugin also shines when it comes to form display options. You can set triggers based on time on page, scrolling, clicking a link or image, and more. This allows you to finetune exactly when and where your forms appear to maximize conversions.

Bloom is part of the Elegant Themes membership, which costs $89 per year or $249 for lifetime access. This gets you access to all of Elegant Themes‘ products, including Divi and the Extra magazine theme.

If you‘re already using Divi or another Elegant Themes product, Bloom is an excellent choice for adding email opt-ins to your site. You‘ll get a powerful feature set at an excellent value. Just remember, like OptinMonster, it only handles list building, not email sending or automation.

Choosing the Best WordPress Email Marketing Plugin for Your Site

With so many great options, how do you decide which WordPress email marketing plugin is right for you? Here are some key factors to consider:

1. Do you want an all-in-one solution or are you okay with a separate email service?

   All-in-one plugins like MailPoet and Mailster keep everything under one roof and have the advantage of keeping your data in WordPress. Solutions like HubSpot and OptinMonster provide awesome features but require an additional service.

2. What‘s your technical comfort level?

   If you want something that‘s easy and just works out of the box, MailPoet and HubSpot are excellent user-friendly choices. If you don‘t mind a bit of setup, Mailster provides a ton of features and customization.

3. What are your key goals?

   Is your main focus on growing your list as big as possible? OptinMonster has the most advanced features in this area. More concerned with automating sequences? MailPoet and Mailster have excellent auto-responder functionality built-in.

4. What‘s your budget?

   There are great free options like MailPoet and HubSpot if you‘re just getting started. For more advanced needs, investing in a premium solution will be well worth it in the long run. Plugins with one-time fees, like Mailster, provide excellent long-term value.

5. Do you need advanced integrations?

   If you‘re running an eCommerce store, having deep WooCommerce or Easy Digital Downloads integration is a big plus. MailPoet and Mailster provide features like abandoned cart sequences out of the box.

By answering these questions you‘ll have a clear idea of which plugin will best fit your specific needs. Regardless of which you choose, adding email marketing functionality to your WordPress site is one of the best investments you can make.

Grow Your Business with WordPress Email Marketing

Email remains one of the highest ROI marketing channels available. By combining email with the power and flexibility of WordPress, you gain a major competitive advantage.

Any of the plugins featured in this guide will give your WordPress site robust email marketing capabilities. Whether you opt for an all-in-one solution or connecting to your favorite email service, you‘ll be able to grow your list faster, send more targeted campaigns, and automate your email sequences to generate more revenue.

So don‘t wait to harness the power of email marketing on your WordPress site. Choose the perfect email plugin for your needs and start building your list today!