The 12 Best WordPress Plugins for MailChimp Integration in 2024

Email marketing remains one of the most effective channels for engaging prospects and customers. And when it comes to email marketing platforms, MailChimp is still the 800-pound gorilla, with over 12 million customers worldwide.

If your website runs on WordPress, integrating it with MailChimp is a no-brainer. Luckily, there are numerous WordPress plugins that make connecting your site to MailChimp a breeze. The best plugins let you easily add email signup forms, segment subscribers, set up automated emails, and track results right from your WordPress dashboard.

But with so many MailChimp plugins available, which ones deliver the best features and performance? To help you navigate the options, we tested and reviewed the top MailChimp WordPress plugins. Below are our picks for the 12 best MailChimp WordPress plugins to use in 2024.

1. MailChimp for WordPress (MC4WP)

MailChimp for WordPress (MC4WP) is the official plugin from MailChimp and our top overall pick. This free plugin offers deep integration between WordPress and MailChimp, making it easy to grow your lists and send better email campaigns.

Key features include:

• Easy-to-use form designer for creating custom signup forms
• Option to add forms to posts, pages, widget areas, etc.
• Supports MailChimp groups, fields, and tags
• Integrates with other form plugins like Contact Form 7, WPForms, Gravity Forms, etc.
• Enables MailChimp automation workflows
• E-commerce integration for personalized campaigns
• Reports for signups, unsubscribes, and email campaign engagement

While the core plugin is free, some of the more advanced features require purchasing an add-on or connecting to a separate service. But for most users, the free version delivers everything you need to get your WordPress site integrated with MailChimp. And the step-by-step setup wizard walks you through connecting your account.

Pros:

• Official MailChimp plugin ensures compatibility and support
• Offers the deepest, most feature-rich integration options
• Generous free version
• Easy setup wizard

Cons:

• Some advanced features limited to paid add-ons
• May be overkill for very simple use cases

Pricing: Free; premium add-ons available

2. MailOptin

While MailOptin works with several email services, it really shines when it comes to MailChimp integration. This freemium WordPress plugin helps you convert website visitors into subscribers and customers with targeted pop-ups and opt-in forms.

MailOptin‘s drag-and-drop builder lets you create conversion-optimized forms and pop-ups in minutes, with no coding required. You can choose from a variety of form types, including lightbox pop-ups, slide-ins, notification bars, and more. Other notable features include:

• Exit-intent pop-ups to capture visitors before they leave
• Full control over form display rules and triggers
• A/B testing of different forms and pop-up types
• Integration with popular page builders like Elementor
• Automated newsletters and drip campaigns
• Advanced analytics and insights

MailOptin can be used for free with up to 200 subscribers. Paid plans start at $79/year, and remove the subscriber limit while unlocking more advanced features like content locking and cart abandonment emails.

Pros:

• Powerful features for conversion rate optimization
• Intuitive drag-and-drop form and pop-up builder
• Includes email automation and newsletter functionality
• Integrates with other WordPress plugins and page builders

Cons:

• Free plan is limited; most of the best features require the paid version
• Aggressive pop-ups and forms may annoy some visitors

Pricing: Limited free plan; from $79/year for paid plans

3. Bloom

Created by the team behind the popular Divi WordPress theme and Visual Builder, Bloom is an email opt-in plugin that makes building your MailChimp list easy. It focuses on creating stylish, high-converting opt-in forms to turn your website visitors into subscribers.

Bloom comes with over 100 pre-made templates that can be customized using the visual form builder. No coding skills are necessary as you can change all form elements using simple point-and-click options. Bloom supports six different display types, including pop-ups, fly-ins, inline forms, and more.

Some of Bloom‘s most powerful features include:

• 16 email opt-in triggers for maximum conversions
• Form display rules and advanced targeting
• Built-in A/B testing to optimize opt-in rates
• Statistical dashboard to measure results
• Integrates with 16+ other email platforms besides MailChimp

The main drawback of Bloom is that, unlike many other MailChimp plugins, it doesn‘t offer a free version or plan. To use it, you‘ll need to purchase a subscription to the Elegant Themes membership, which starts at $89/year. However, this also gives you access to the Divi theme and other premium Elegant Themes plugins.

Pros:

• Stunning opt-in form designs
• Powerful targeting and opt-in triggers
• Built-in A/B testing and analytics
• Integrates with multiple email services

Cons:

• No free version
• Requires Elegant Themes subscription

Pricing: From $89/year for Elegant Themes membership

4. Thrive Leads

Thrive Leads is another premium WordPress plugin for growing your MailChimp list. It positions itself as the ultimate list building solution, with advanced features for getting the most conversions from your website traffic.

Thrive Leads lets you create a variety of opt-in form types using its drag-and-drop editor, including pop-ups, sticky ribbons, in-line forms, slide-ins, and more. But where it really shines is with its targeting and trigger options. Thrive Leads lets you display different offers and forms based on posts, categories, and tags, as well as how the visitor interacted with a previous form.

Other powerful features include:

• SmartLinks to hide opt-in forms from existing subscribers
• Multi-state forms and "sticky" forms
• A/B testing with automatic winner selection
• Actionable reporting and insights
• An asset delivery feature for sending lead magnets
• Integrations with other Thrive Suite products

Thrive Leads costs $99 as a single-site license, or you can get it bundled with other conversion-focused tools in the Thrive Suite starting at $299/year.

Pros:

• Advanced targeting and triggering rules
• Supports a wide range of form and pop-up types
• Actionable reporting and automatic A/B tests
• Integrates with full Thrive Suite marketing toolbox

Cons:

• Higher one-time cost than other options
• Steeper learning curve to unlock advanced features

Pricing: $99 for single site license; from $299/year for full Thrive Suite

5. MailChimp Top Bar

If you‘re looking for a simple way to promote your MailChimp newsletter, MailChimp Top Bar is the perfect free plugin. As the name suggests, this plugin adds a discreet email signup bar to the top or bottom of your WordPress site.

While MailChimp Top Bar is light on features compared to other plugins on this list, its singular focus makes it very easy to set up and use. Key features include:

• Customize the bar‘s color and text to match your branding
• Option for "sticky" bar that remains as visitor scrolls
• Display the bar site-wide or only on select posts/pages
• Exclude the bar from appearing on mobile devices
• Works with multiple MailChimp lists

MailChimp Top Bar is completely free to use. It‘s an ideal choice for site owners who want to promote email signups with minimal setup and no cost.

Pros:

• Quick and easy to set up
• Completely free
• Lightweight and doesn‘t slow down your site

Cons:

• Very limited feature set
• Can‘t customize bar design beyond colors and text

Pricing: Free

Other Top MailChimp WordPress Plugins

Here are a few other highly-rated MailChimp WordPress plugins worth checking out:

6. Mailster – Email Newsletter Plugin for WordPress

Mailster is a premium WordPress plugin that adds advanced email marketing functionality to your site. In addition to letting you create custom subscription forms and manage your MailChimp lists, it also enables you to create and send newsletters directly from WordPress. If you want an all-in-one solution for running your email marketing in WordPress, it‘s worth a look.

Pricing: From $69/year

7. WP Subscribe Pro

WP Subscribe Pro offers exit-intent pop-ups, floating bars, slide-ins, and more to help you grow your MailChimp list. Its unique "subscribe booster" feature lets you offer content downloads for new subscribers. Pricing starts at $29/year.

8. Holler Box

Holler Box is a conversion optimization plugin that includes MailChimp integration. In addition to email signup pop-ups and forms, it also supports other types of CTAs and messages. Pricing starts at $14/month.

9. Sumo

Sumo is a full-featured, cross-platform email capture solution that integrates with MailChimp. Its free WordPress plugin makes it easy to add a variety of email signup forms to your site. More advanced features are available with a Sumo paid plan, starting at $29/month.

10. OptinMonster

OptinMonster is a powerful conversion optimization toolkit that integrates with MailChimp and other email providers. It lets you create all types of opt-in forms, with advanced targeting and personalization rules to maximize conversions. Plans start at $9/month.

11. SendinBlue Subscribe Form and WP SMTP MailChimp Newsletter Synchronization

SendinBlue is an email marketing service that integrates with MailChimp, and their WordPress plugin allows easy contact sync between the platforms. It supports MailChimp lists, groups and fields when capturing subscriber info. It‘s free to use the plugin.

12. MailPoet

MailPoet is an email marketing plugin that combines subscription form building with email creation and sending. While it‘s meant as an alternative to email services like MailChimp, it also integrates with MailChimp so you can use both in tandem. MailPoet offers a limited free plan along with paid plans starting at $13/month.

How to Choose the Right MailChimp Plugin for Your WordPress Site

With so many great MailChimp plugins for WordPress, how do you choose the right one for your needs? Here are some factors to consider:

Ease of use: Some plugins are designed to be simple and straightforward, while others come with more advanced features and customization options. Consider your technical comfort level when evaluating options.

Features: Make a list of your must-have features, such as pop-up forms, email automations, and in-depth analytics. Check to see which plugins offer the functionality you need.

Pricing: MailChimp plugins for WordPress range from free to hundreds of dollars per year. Set a budget and look for the most powerful plugin you can afford. Keep in mind that you may need to upgrade to a paid plan to unlock certain features.

Integrations: Consider how the MailChimp plugin will fit into your existing WordPress setup. Some plugins work better with certain themes and page builders than others. If you‘re already using other WordPress plugins, look for potential conflicts or compatibility issues.

Support: When choosing a WordPress plugin, evaluate the level of documentation, support, and regular updates you can expect from the developer. This is especially important with email and marketing tools that you‘ll be relying on to drive results.

The Future of MailChimp and WordPress Integration

As two of the most popular tools for content marketing and email campaigns, MailChimp and WordPress will likely remain closely integrated for years to come. In the near future, expect to see even more powerful features and deeper connections between these two platforms, such as:

More segmentation and personalization options: Plugins will likely offer even more ways to target visitors and segment subscribers based on their behavior and interests.

Tighter e-commerce integration: For WordPress sites running WooCommerce or other online store plugins, look for new ways to align email content with shopping activity and purchase history.

Interactive email elements: MailChimp has been rolling out support for dynamic content blocks and interactive elements (like image carousels and purchase buttons) in emails. Expect WordPress plugins to make these new capabilities more accessible.

Improved ROI tracking: Marketers will demand better ways to measure the impact and ROI of their campaigns. Look for plugins to include new tracking capabilities and dashboards to connect email engagement to business results.

AI-powered optimization: As artificial intelligence becomes more prevalent in marketing tools, MailChimp and WordPress plugins may start to offer AI-driven copywriting suggestions, layout optimizations, personalized send times, and more.

No matter what new features emerge, the fundamental goal of MailChimp WordPress plugins will remain the same: to help you grow your email list and send campaigns that drive results for your business. By choosing the right plugin for your needs, you‘ll have a powerful tool to convert your WordPress website visitors into loyal subscribers and customers.