The 8 Best Pinterest Plugins for WordPress in 2024
Pinterest has exploded in popularity in recent years, now boasting over 450 million monthly active users. For WordPress site owners, this presents a massive opportunity to expand your reach and drive highly engaged traffic by adding Pinterest sharing and follow buttons.
But with so many Pinterest plugins out there, which one should you choose? In this post, we‘ll break down the top 8 Pinterest WordPress plugins for 2024. For each one, we‘ll cover the key features, pricing, and share our unbiased take on the pros and cons to help you make the right choice for your site.
Let‘s dive in!
1. Grow by Mediavine
Formerly known as Social Pug, Grow is a feature-packed social sharing plugin that makes it easy to add Pinterest follow and save buttons anywhere on your site. You can choose from multiple button designs or upload your own custom image. Other notable features include:
- Sticky sidebar and inline sharing buttons
- Option to show/hide share counts
- Built-in UTM tracking for analytics
- Share recovery to update old share counts
- Mobile-optimized responsive buttons
- Integrations with link shorteners and Google Analytics
Pricing: Starts at $34/year for a single site license. Lifetime plans also available.
Best for: Bloggers and businesses serious about growing their Pinterest presence and overall social engagement.
Pros:
- Tons of customization options for button design and placement
- Useful UTM and analytics integrations for tracking results
- Excellent customer support and documentation
Cons:
- Can be a bit pricey compared to other plugins, especially for multiple sites
- Some advanced features require an additional fee
Our take: Grow is one of the most comprehensive Pinterest plugins available in 2024. Its extensive feature set and customization options are well worth the price if you‘re committed to making Pinterest a key part of your marketing strategy. The only downside is that costs can add up for multiple sites.
2. Pinterest Pin It Button
Pinterest Pin It Button is a simple, intuitive, and 100% free plugin that lets you add Pin It buttons to your images. When a user hovers over an image, the Pin It button appears, making it easy for them to save the image to Pinterest.
You can choose from multiple button designs and specify minimum/maximum image dimensions to show the button on. There‘s also an option to display a Pinterest follow button in your sidebar or footer.
Pricing: Free
Best for: Beginner bloggers looking for an easy, no-cost way to make their images pinnable.
Pros:
- Quick and easy to set up
- Lightweight and won‘t slow down your site
- Option to show/hide Pin It button on mobile
Cons:
- Limited customization options compared to paid plugins
- Only adds buttons to images, not other types of content
- No built-in analytics tracking
Our take: If you‘re new to Pinterest marketing and just want an easy way for visitors to save your images, the Pinterest Pin It Button plugin is a great free option. Just keep in mind that its features are fairly basic compared to premium Pinterest plugins.
3. Social Snap
Social Snap is an all-in-one social media plugin that supports Pinterest and over 30 other networks. Along with stylish Pinterest share and follow buttons, it offers some unique features like "Pinterest-style" share buttons and a "Pin It" pop-up prompt.
Other highlights include:
- Automatic Pinterest rich pins for better visibility
- "Share hub" landing page to feature your most popular content
- Pinterest social login to boost signups/engagement
- Built-in analytics to track shares, follows, and clicks
- Integrations with popular email marketing and ecommerce tools
Pricing: Starts at $39/year for a single site license
Best for: Social media marketers and ecommerce brands who want to streamline their Pinterest and overall social efforts.
Pros:
- Robust feature set rivaling other premium plugins
- Unique design options like Pinterest-style buttons
- Social login can increase conversions and signups
- Helpful integrations for email and ecommerce
Cons:
- Some features feel gimmicky vs. genuinely useful
- Analytics are fairly basic compared to standalone analytics tools
Our take: Social Snap offers solid Pinterest features along with unique extras you won‘t find in most other plugins. The social login is great for ecommerce sites, while the Pinterest-style share buttons are an eye-catching way to boost saves. Just be aware that some of the flashier features are more style than substance.
4. MashShare
MashShare is a freemium social media plugin with robust Pinterest support. With the free version, you get attractive, responsive share buttons for multiple networks including Pinterest. The premium add-ons unlock more advanced features like:
- Sticky and floating share bars
- Share count recovery
- Google Analytics and AdSense integration
- Custom button designs
- Support for custom post types
- Click-to-tweet boxes and pull quotes
Pricing: Free core plugin with premium add-ons starting at $39
Best for: Publishers and content marketers who want flexibility in how they deploy Pinterest and other share buttons.
Pros:
- Generous free version compared to other freemium plugins
- Modular pricing lets you pick and choose which features you need
- Supports custom post types for Pinterest-optimized portfolios, reviews, etc.
Cons:
- Can get expensive if you need multiple add-ons
- Documentation and support are somewhat lacking
Our take: MashShare is a great middle-ground option between limited free plugins and pricey premium tools. The modular add-on approach is nice if you only need specific features. And the custom post type support is handy for highlighting Pinterest-friendly content beyond standard blog posts.
5. Shared Counts
Shared Counts is a lightweight social proof plugin that shows share counts for Pinterest and other networks. It uses the sharedcount.com API to fetch and cache the most accurate, up-to-date share counts.
You can display share counts as standalone buttons or combine them with social follow buttons. The plugin also supports shortcodes for adding share/follow counts anywhere on your site.
Pricing: Free, but requires a sharedcount.com API plan (starts at $10/month for up to 1M daily requests)
Best for: Sites that want to display Pinterest share counts without the bloat of a full-featured social plugin.
Pros:
- Share counts are often more accurate than those from other plugins
- Lightweight and won‘t impact site speed/performance
- Flexible display options via the shortcode
Cons:
- Ongoing costs for the sharedcount.com API
- No built-in share or follow buttons
Our take: If your main goal is adding credible Pinterest share counts to your site, Shared Counts is a great option. The accurate counts and lightweight footprint are a win. Just keep in mind you‘ll need to pay for the sharedcount.com API, and you‘ll still need another plugin for Pinterest share/follow buttons.
6. Pinterest Widget by Pinterest
Did you know Pinterest offers its own official plugin? The Pinterest Widget adds embedded Pinterest content to your WordPress site, including:
- Pinterest profile widget showing your recent pins
- Pinterest follow button
- Pinterest pin widget that shows a single pin
- Pinterest board widget that displays pins from a specific board
Pricing: Free
Best for: Brands and creators who want to showcase their Pinterest content and attract followers.
Pros:
- Directly from Pinterest, so you know it‘s designed for optimal performance
- Great way to expose your Pinterest account and content to site visitors
- Easy to set up and configure
Cons:
- No Pinterest share buttons, only profile/pin embeds
- Very limited customization options
Our take: The Pinterest Widget is the easiest way to cross-promote your Pinterest account on your WordPress site. It‘s especially useful if you regularly publish content on Pinterest that your site visitors would enjoy. But for Pinterest share buttons and more control over the design, you‘ll need an additional plugin.
7. Tasty Pins
Tasty Pins is a Pinterest SEO plugin that helps your content get discovered in Pinterest search results. Instead of share buttons, it optimizes your images and pages for maximum visibility on Pinterest.
Key features include:
- Adds Pinterest description, title tag, and alt tag to images
- Hides Pinterest-specific data from your site to avoid "keyword stuffing"
- Supports multiple images per post for more exposure
- Integrates with Yoast SEO and other popular SEO plugins
- Lightbox feature to make selected images stand out for Pinterest shares
Pricing: $29/year for a single site license
Best for: Bloggers and businesses who rely on Pinterest search traffic and want to rank for their target keywords.
Pros:
- Can dramatically boost your visibility in Pinterest search
- Works seamlessly with other SEO plugins and best practices
- Makes it easy to optimize every image for Pinterest
Cons:
- Doesn‘t directly add Pinterest share/follow buttons
- Requires some knowledge of Pinterest SEO to get the most value
Our take: Think of Tasty Pins as Pinterest‘s version of traditional SEO. If your target audience actively searches for content on Pinterest, the plugin can help you capture that traffic. The image-specific optimizations are especially useful for food, fashion, travel, and other visual niches.
8. Pinterest Automatic Pin
Finally, Pinterest Automatic Pin streamlines the process of saving pins to your own boards. It automatically pins your post‘s featured image to a selected Pinterest board as soon as you hit publish.
Other notable features:
- Set unique board, description, and link for each post
- Option to manually select images to pin
- Supports multiple accounts for pinning to several boards at once
- Built-in Pinterest analytics and account insights
Pricing: Starts at $9.99/month
Best for: Busy bloggers and social media managers who want to keep their own Pinterest boards active.
Pros:
- Saves time by automating the pinning process
- Ensures your latest content is always pinned and driving traffic
- Analytics provide helpful insights to refine your Pinterest strategy
Cons:
- Monthly fee can add up over time
- Automated pins can seem spammy if not carefully configured
Our take: Pinterest Automatic Pin is a handy tool for keeping your boards fresh while saving hours of manual pinning. The set-it-and-forget-it approach makes it great for busy content creators. But be careful not to automate too aggressively, as this can turn off your Pinterest followers. Use the analytics to strike the right balance.
Choosing the Right Pinterest Plugin for Your Needs
As you can see, the "best" Pinterest plugin for you depends on your specific goals and situation. Here are a few key factors to consider when making your choice:
- Your budget. Free plugins can be a great starting point, but investing in a premium tool often unlocks more customization and support.
- Your design preferences. If you want total control over how your Pinterest buttons look, focus on plugins with robust style and placement options.
- Your Pinterest marketing strategy. A simple share button plugin is fine for beginners, but to really move the needle, consider more advanced features like SEO optimization and analytics.
- Your overall social media needs. If Pinterest is just one part of your social strategy, an all-in-one plugin like Social Snap or Grow might be more efficient than a dedicated Pinterest tool.
No matter which plugin you choose, remember that simply installing it won‘t magically grow your Pinterest presence. To get the most out of your Pinterest plugin, you should:
- Optimize your images for maximum "pinability" with clear, eye-catching visuals and text overlays.
- Write compelling, keyword-rich descriptions that sell the value of your content.
- Make it easy for visitors to find and engage with your Pinterest buttons.
- Promote a mix of your own content and curated pins to provide value to your followers.
- Analyze your Pinterest metrics to see which content resonates and refine your strategy over time.
By combining a thoughtfully chosen Pinterest plugin with a solid marketing strategy, you‘ll be well on your way to Pinterest success in 2024 and beyond. Happy pinning!
