The Ultimate Guide to Automatically Sharing Your WordPress Posts on Facebook (2023)
Are you tired of manually sharing every new blog post on Facebook?
Do you wish there was a way to keep your Facebook page active with fresh content from your WordPress site – without spending hours each week on social media management?
Well, you‘re in luck! In this ultimate guide, we‘ll dive into exactly how to start automatically posting your WordPress content to Facebook, step-by-step.
Plus, I‘ll share expert tips and tools to help you maximize your results and drive even more traffic and engagement.
But first, let‘s look at why auto-posting from WordPress to Facebook is such a powerful strategy…
Why You Can‘t Afford to Ignore Auto-Posting in 2023
Here are just a few of the key benefits of automatically sharing your WordPress posts on Facebook:
- Expand your reach to Facebook‘s 2.9 billion monthly active users
- Drive more traffic to your WordPress website (Facebook is the top social referrer)
- Keep your Facebook page active with fresh content for followers
- Build your brand by consistently sharing valuable insights
- Save hours each week on manual social media posting
- Boost your search engine rankings with more social signals
In fact, a study by Hubspot found that companies that auto-publish their blog posts to social media see 50% more traffic than those that don‘t. And Social Media Examiner reports that over 50% of marketers cite Facebook as their most important social platform.
By automating your Facebook posting strategy, you can tap into these benefits and start seeing serious results for your WordPress site – without the added time and effort of manual posting.
How to Auto-Post from WordPress to Facebook with IFTTT
One of the easiest ways to start automatically sharing your WordPress content on Facebook is by using the free web-based service IFTTT (If This, Then That).
IFTTT allows you to create "applets" that connect your WordPress site with hundreds of other services, including Facebook.
Here‘s a simple step-by-step guide to setting up auto-posting from WordPress to Facebook using IFTTT:
- Create a free account on IFTTT.com
- Click "Create" to set up a new applet
- Click "Add" and select the WordPress icon as your trigger service
- Choose the "Any new post" trigger and click "Create trigger"
- Now select the Facebook Pages icon as your action service
- Choose "Create a link post" as the action and click "Create action"
- Customize your auto-post template (more on this later!)
- Click "Create action" then "Finish" to activate your new applet
That‘s it! Now, whenever you publish a new post on your connected WordPress site, IFTTT will automatically share a link post on your designated Facebook page.
Top WordPress Plugins for Auto-Posting to Facebook
If you‘re looking for more advanced customization options and features, there are also several powerful WordPress plugins built specifically for auto-posting to Facebook and other social networks.
Here are a few of the top choices to consider:
1. Social Auto Poster (Free)
Key features:
- Auto-post to Facebook profiles, pages and groups
- Customize post format and include featured image
- Filter auto-posting by post type or category
- Integrates with URL shorteners for cleaner links
2. Blog2Social (Free and premium plans starting at $79/year)
Key features:
- Schedule auto-posts for optimal times
- Tailor post format for each social network
- Auto-post to Facebook, Twitter, LinkedIn, Instagram & more
- Built-in analytics to track cross-posted content
3. MashShare Social Media Automation (Free and premium plans starting at $49)
Key features:
- One-click instant posting or scheduled auto-posting
- Customize Open Graph data for better Facebook display
- Option to auto-post video, images or link format
- Integrates with Bitly, Google Analytics and more
Each of these plugins offers a free version to get started with auto-posting from WordPress to Facebook. But for more advanced features and integrations, it‘s worth considering their affordable premium plans.
Tips to Maximize Engagement on Your Auto-Posted Facebook Content
Of course, auto-posting your WordPress blog posts on Facebook is just the first step. To get the most engagement, traffic and overall results from your auto-posting efforts, you need to optimize your content for the Facebook platform.
Here are some tips to help you create auto-posted Facebook content that drives serious clicks and engagement:
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Write a scroll-stopping headline. Your post headline is the first thing people will see in their Facebook feed, so it needs to be compelling enough to grab attention and encourage click-throughs. Use strong action words, numbers, and curiosity-driven phrases. Aim for around 60-80 characters for the best display on mobile.
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Include an eye-catching image. Facebook posts with images see 2.3X more engagement than those without. Make sure your featured image is high-quality, relevant to the post topic, and optimized for Facebook‘s recommended dimensions (1200×630 pixels).
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Customize your description excerpt. Most auto-posting tools will pull your post‘s meta description or first few sentences as the Facebook description. Take a moment to customize this text for Facebook, focusing on the key benefit or takeaway from the post. Include a strong call-to-action to encourage click-throughs back to your site.
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Tag relevant brands and people. If your post mentions any brands, influencers or public figures, tag their Facebook page in your auto-posted content using the @ symbol. This notifies them of the tag and can help you get more shares and engagement from their audience.
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Add hashtags strategically. While hashtags are more commonly associated with platforms like Twitter and Instagram, they can also be a valuable way to increase the discoverability of your Facebook content. Include 1-2 relevant hashtags in your post description, but be careful not to overdo it as this can come across as spammy.
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Analyze your results and iterate. Keep an eye on your Facebook Insights to see which types of auto-posted content are getting the most engagement. Do posts with numbers in the headline perform best? Are question posts getting more comments? Use these insights to continually iterate and improve your approach over time.
By following these best practices consistently, you can make sure your auto-posted Facebook content is optimized to drive maximum engagement and traffic back to your WordPress site.
Advanced Strategies to Amplify Your Auto-Posting Results
Want to take your auto-posting strategy to the next level? Here are a few advanced tips to help you get even more mileage out of your WordPress content on Facebook:
Reshare your evergreen content regularly.
Just because a post has been auto-shared to Facebook once doesn‘t mean you can‘t share it again! Evergreen content that continues to be valuable to your audience can be reshared on a regular basis to get more engagement and reach new followers.
Most auto-posting tools have an option to automatically re-share old posts. For example, the free plugin Revive Old Posts allows you to auto-share your WordPress posts on a recurring schedule.
A/B test your auto-post headlines and images.
To optimize your auto-posted content over time, try A/B testing different elements like headlines, images, and descriptions.
Most auto-posting plugins integrate with URL shorteners like Bitly, which offer built-in A/B testing features. This allows you to experiment with different post formats and see which ones get the most clicks and engagement.
Cross-promote your auto-posted content.
To amplify the reach of your auto-posted Facebook content, make sure to cross-promote it on your other social media channels.
You can even set up additional IFTTT applets or use a tool like Zapier to automatically share your Facebook post on Twitter, LinkedIn, Pinterest, and more. This helps you get more mileage out of every piece of content.
Engage with your Facebook audience.
Finally, remember that auto-posting should never be a completely hands-off strategy. To build real relationships with your Facebook followers, make sure to monitor your auto-posted content and engage with any comments or questions in a timely manner.
You can also supplement your automated posts with original content crafted specifically for your Facebook audience, like polls, questions, or behind-the-scenes photos. This helps maintain a personal touch and keeps your page from feeling too automated.
Auto-Posting FAQ
Still have questions about automatically sharing your WordPress posts on Facebook? Here are answers to some of the most common concerns:
Won‘t auto-posting make my Facebook page look spammy?
Not if you‘re auto-posting high-quality, valuable content that your audience wants to see. Focus on sharing your best blog posts and always include a compelling image and description. Avoid over-posting or sharing irrelevant content just for the sake of consistency.
How often should I auto-post to Facebook?
There‘s no hard and fast rule, but aim for no more than 1-2 auto-posted items per day to avoid overwhelming your followers. You can also use Facebook Insights to see when your audience is most active and schedule your auto-posts for those times.
Can I auto-post to my personal Facebook profile?
Most auto-posting tools are designed to work with Facebook pages, not personal profiles. In general, it‘s best to keep your professional content separate from your personal Facebook presence. If you don‘t yet have a Facebook page for your blog or business, you can create one for free in just a few clicks.
What if I want to personalize my auto-posted content?
Most auto-posting tools allow you to customize the template for your Facebook posts, so you can add your own intro text, hashtags, or emojis. You can also edit individual auto-posted items before they go live if you want to add a personal touch to specific posts.
Will auto-posting hurt my Facebook reach and engagement?
Not necessarily. In fact, by sharing your content more consistently and at optimal times, auto-posting can actually help increase your reach and engagement on Facebook. Just be sure to mix in some original, Facebook-specific content as well to keep things balanced.
Start Driving More Traffic & Engagement on Autopilot
As you can see, automatically sharing your WordPress posts on Facebook is a smart strategy to increase your content‘s reach, drive more website traffic, and build your brand online – without sacrificing tons of time and effort.
By following this guide, you now know exactly how to start auto-posting your WordPress content on Facebook using simple tools like IFTTT or WordPress plugins.
Plus, you‘ve got expert tips to optimize your auto-posted content for maximum engagement and advanced strategies to 10X your impact over time.
So what are you waiting for?
Pick your auto-posting method of choice and start putting your Facebook marketing strategy on autopilot today.
Your website traffic numbers will thank you – and you‘ll free up hours each week to focus on other important areas of your business.
Trust me, with these WordPress auto-posting superpowers under your belt, you‘ll be well on your way to dominating your niche on Facebook and beyond.
So go ahead and start sharing – your awesome content deserves to be seen by more people!
