I Published 60 YouTube Videos in 30 Days. Here‘s What Happened (And How You Can Do It Too).

It‘s no secret that video has become the dominant force in online content consumption. By 2025, video is projected to account for a staggering 90% of all internet traffic, according to Cisco‘s annual Internet Report. Much of that viewership is happening on YouTube, which has over 2 billion monthly active users as of 2023.

For businesses and creators, this presents a massive opportunity. 68% of YouTube users say the platform has influenced their purchase decisions, according to a Google survey. YouTube is uniquely powerful for building trust, demonstrating expertise, and converting viewers into leads and customers.

I‘ve experienced this firsthand in my own business. Despite having a relatively small channel, traffic from my YouTube videos consistently converted to email subscribers at a rate of 16% – a whopping 4X higher than traffic from search, social media, or any other source.

My YouTube traffic converted to email subscribers at 4X the rate of other sources.

Seeing this, I knew I needed to double down on YouTube. But I didn‘t want to just incrementally increase my video output. I wanted to push myself to the limit and see what would happen if I published 60 videos in 30 days – an average of 2 per day.

Was it ambitious? Absolutely. But I knew if I could pull it off, it could be game-changing for my channel growth and business results. Spoiler alert: it was, and then some.

In this post, I‘ll walk you through exactly how I planned and executed this 30 day video creation sprint, the results I achieved, and the key lessons I learned along the way. Whether you‘re a solo creator or part of a small team, you can use this proven process to rapidly scale your own YouTube presence and reap the rewards.

A Project Management Approach to YouTube Growth

I knew that consistently publishing 2 high-quality videos per day for 30 straight days would require extremely tight planning and execution. This is where my background as a certified Project Management Professional (PMP) came in handy. I was able to apply a simplified project management methodology perfectly suited for solo creators or small teams looking to complete a defined content sprint.

The process boils down to 5 key steps:

1. Define the project and outline the process – Clarify your goal and sketch out your video creation workflow from start to finish.
2. Review the plan with peers – Gather feedback on your process to identify potential issues or improvements.
3. Build your team – Determine which tasks you‘ll handle vs. delegate, and assign clear roles and responsibilities.
4. Execute and optimize – Put your plan into action, closely monitor your progress, and continuously improve your process.
5. Reflect on lessons learned – Analyze your results and identify key takeaways to apply to future sprints or projects.

Before diving in, I defined success metrics beyond just hitting the 60 video target. Growing my email list was the ultimate goal, so I set targets for key YouTube metrics that I knew would translate into subscriber growth:

• 50% increase in average watchtime
• 75% increase in average views per video
• 30% increase in total channel subscribers

I also sketched out my end-to-end video creation workflow, from ideation through to publication and promotion. Here‘s what that initial process map looked like:

My initial sketch of our video creation workflow.

Going through this exercise made it easy to identify which tasks I should handle myself, like content planning and on-camera work, and which I could delegate to part-time virtual assistants, like video editing and YouTube SEO.

The Importance of a Well-Oiled Process

With my goals and team in place, the next critical step was pressure testing and refining our video production process before ramping up to full speed. I started by having my team complete a few trial runs at our target pace of 2 videos per day.

This helped us identify several key optimizations:

• Creating a shared content calendar with video topics, key points, CTAs, and deadlines kept everyone aligned and accountable.
• Batching similar tasks (scriptwriting, filming, editing, etc.) into dedicated time blocks allowed us to be much more efficient than task switching.
• Automating repetitive tasks like copying finished video files from cloud storage to our YouTube channel with a tool like Zapier saves hours of manual work.
• Establishing clear quality control checkpoints ensured no subpar videos would slip through the cracks, even at our aggressive publishing pace.

Here‘s an example of what our final production workflow looked like:

Our optimized 7-step video production workflow.

The beauty of this process was that it created clear start and end points for each phase of production, with specific team members responsible for each step. It enabled us to move videos from ideation to publish-ready rapidly without chaos or confusion.

The Results: Explosive YouTube Channel Growth

After 30 days of disciplined execution, the sprint results exceeded even my most optimistic projections:

Metric	Baseline	Sprint	% Increase
Average Watchtime	2:30	4:15	70%
Average Views per Vid	1,500	3,200	113%
Total Subscribers	10,000	15,000	50%

The results of publishing 60 videos in 30 days vs. my previous 30 day baseline.

Not only did we smash our targets for watchtime, average views, and subscriber growth — we achieved these gains while also doubling our publishing frequency from 1 to 2 videos per day.

And the benefits extended far beyond these surface-level metrics. Our channel‘s overall reach and authority grew immensely:

• Watch time from non-subscribers increased by 200%, indicating that our videos were reaching whole new audiences.
• The number of comments per video increased by 90%, showing higher engagement.
• Our videos started ranking for highly competitive keywords, driving more organic reach.
• Several industry publications featured our videos, further boosting our brand credibility.
• By the end of the sprint, I‘d booked 5 podcast interviews and 2 sponsored content deals directly attributable to our increased YouTube presence.

Put simply, this sprint completely transformed the trajectory of our YouTube channel and opened up a wealth of new opportunities for the business. The up-front effort was immense, but the long-term payoff made it more than worthwhile.

Key Takeaways and Tips for Creators

Having went through this intensive process, here are my top pieces of advice for any creator or brand looking to maximize their YouTube channel growth:

1. Treat it like a project. Applying fundamental project management principles like clearly defining your goals, mapping your workflow, and keeping your team coordinated will save you massive headaches as you scale your video output.

2. Focus on your strengths. Trying to do everything yourself is a recipe for burnout, especially during an intensive sprint. Identify your unique value-add (on-camera talent, editing, outreach, etc.) and offload the rest.

3. Automate wherever possible. Any repetitive manual tasks in your production workflow (file transfers, uploading, etc.) are ripe for automation. Reducing that friction allows you to maintain a high publishing pace more comfortably.

4. Prioritize quality and consistency. Pushing yourself to create loads of content is great, but not at the expense of your videos‘ watchability. Establish a quality baseline and ensure every video you publish meets it through a well-defined QA process.

5. Batch your work. Grouping like tasks into focused sprints (e.g. scripting 10 videos at once vs. one at a time) is far more efficient and less cognitively taxing. Structure your schedule around themed "deep work" blocks.

6. Incentivize yourself. 30 days is just long enough that staying motivated can become challenging. Combat this by setting milestone rewards (e.g. a team dinner after publishing the 30th video) and tracking progress against your goals.

7. Repurpose your content. Squeeze maximum value from every video you create by repurposing it into other formats like blog posts, podcast episodes, social clips, etc. This allows you to reach a wider audience with minimal extra effort.

The beauty of this approach is that it doesn‘t require a huge team or budget. With smart planning, process design, and focused execution, even a small or single-person operation can achieve huge growth.

The key is committing to showing up consistently, pushing yourself outside your comfort zone, and always striving to deliver value to your audience. Do that, and the algorithm (and your ideal customers) will reward you.

Is publishing 60 YouTube videos in 30 days a stroll in the park? Definitely not. But if you have the right strategy, systems, and determination, it‘s an extremely powerful way to accelerate your channel growth and reap the business benefits that come with it. I‘m living proof of that.

So if you‘ve been on the fence about going all-in on YouTube — consider this your sign. Take the leap, embrace the challenge, and get ready to be amazed by what you can achieve. Your future channel subscribers (and bank account) will thank you.