Faithfull the Brand Review: Your Ultimate Guide to the Cult-Favorite Label

Hey there, fellow fashion lover! If you‘ve been swooning over dreamy dresses and breezy separates on your Instagram feed lately, chances are you‘ve stumbled upon Faithfull the Brand. This Aussie label has taken the fashion world by storm in recent years, becoming the go-to for It Girls and jetsetters alike. But what makes Faithfull so special, and is it truly worth the hype?

As a die-hard Faithfull fan myself, I‘m here to dish all the details! In this ultimate guide, we‘ll dive into the brand‘s history, signature style, and most sought-after pieces. Plus, I‘ll share my honest take on Faithfull‘s sizing, quality, and overall value. Whether you‘re a seasoned devotee or new to the brand, consider this your all-access pass to the world of Faithfull. Let‘s get started!

The Faithfull Story: From Island Dream to Global Phenomenon

Faithfull the Brand was born in 2012, when Aussie besties Sarah-Jane Abrahams and Helle Them-Enger had a serendipitous meeting in Bali. Bonding over their love of travel, fashion, and the laid-back island lifestyle, the duo decided to create a line of clothing that embodied that free-spirited aesthetic.

Combining their backgrounds in fashion and design with the traditional techniques of local Balinese artisans, Sarah-Jane and Helle launched Faithfull with a small collection of vintage-inspired dresses and rompers. The pieces quickly gained a cult following among the Bali expat community and visiting fashionistas.

Over the past decade, Faithfull has exploded from a tiny island label to a global fashion force, beloved by celebrities like Margot Robbie, Vanessa Hudgens, and Hailey Bieber. But even as the brand has grown, its core ethos remains the same: to create timeless, feminine pieces that make the wearer feel confident and carefree, no matter where her adventures take her.

The Faithfull Aesthetic: Vintage Vibes Meets Modern Muse

So what exactly is the Faithfull style? In a word: dreamy. The brand‘s signature look is all about effortless femininity, with a heavy dose of vintage inspiration. Think flowy silhouettes, delicate prints, and plenty of pretty details like ruffles, smocking, and lace.

Faithfull‘s pieces have a distinctly retro feel, often nodding to iconic fashion eras like the ‘50s, ‘60s, and ‘70s. Floral prints, polka dots, and sweet gingham are recurring motifs, as are earthy tones like terracotta, mustard, and sage green. The overall effect is romantic and whimsical, with a touch of bohemian flair.

But don‘t be fooled by the vintage vibes – Faithfull‘s designs are undeniably modern and fresh. The brand is constantly experimenting with new silhouettes and details, from puff sleeves to cut-out waists to asymmetric hems. These trendy touches ensure Faithfull pieces feel current and covetable, season after season.

One of my favorite things about Faithfull is how easily the pieces mix and match. The brand releases mini capsule collections every month, each inspired by a different dreamy destination, from the lavender fields of Provence to the colorful streets of Havana. While each delivery has a distinct vibe, the pieces are designed to be layered and styled together in endless combinations.

Whether you‘re pairing a flirty floral top with high-waisted linen pants or throwing a ruffly midi dress over your bikini, Faithfull makes it easy to create outfits that are equal parts effortless and chic. It‘s no wonder the brand has become a go-to for hot weather holidays and summer soirées alike!

Faithfull by the Numbers: Sizing, Quality, and Customer Feedback

Of course, before investing in any new brand, you want to know the real deal on fit, construction, and overall customer experience. As a long-time Faithfull shopper and avid reader of reviews, I‘ve got you covered!

Let‘s start with sizing. Faithfull offers a range of sizes from XXS to XXL, which translates to US sizes 0 to 14. In my experience, the brand runs pretty true to size, with a few exceptions. Fitted styles like the uber-popular Marianne Dress tend to run slightly small in the bust, so I always advise sizing up if you‘re fuller-chested or between sizes. On the flip side, some of the more voluminous pieces like the Safiya Midi Dress can overwhelm petite frames, so consider sizing down for a less billowy look.

To give you a better sense of how Faithfull sizes compare to other brands, here‘s a quick chart:

Faithfull Size	US Size	Bust (in)	Waist (in)	Hips (in)
XXS	0	31-32	24-25	34-35
XS	2	33-34	26-27	36-37
S	4	35-36	28-29	38-39
M	6	37-38	30-31	40-41
L	8	39-40	32-33	42-43
XL	10	41-42	34-35	44-45
XXL	12	43-44	36-37	46-47

Of course, these are just guidelines – always consult the specific measurements for each garment, as they can vary. Faithfull also recently started offering a super helpful "Find Your Fit" tool on each product page, which takes your height, weight, and bra size to recommend the ideal size for you. Genius!

Now, let‘s talk quality. I‘ve been collecting Faithfull pieces for years now, and I can confidently say the craftsmanship is top-notch. The brand uses primarily natural, eco-friendly fabrics like linen, cotton, and rayon – materials that not only feel amazing on the skin but also hold up remarkably well over time.

I have Faithfull dresses that I‘ve worn and washed dozens of times (yes, you can machine wash most pieces on a gentle cycle!), and they still look as vibrant and crisp as the day I bought them. The prints don‘t fade, the seams don‘t pucker, and even more fitted styles retain their shape beautifully. Considering how lightweight and airy the fabrics are, the durability is truly impressive.

And it‘s not just me gushing – a quick scan of online reviews shows I‘m far from alone in my Faithfull obsession. On the brand‘s website, most best-selling styles have hundreds of glowing reviews, with shoppers praising everything from the dreamy prints to the ultra-flattering fits to the impressive quality. Even on tougher critics like Trustpilot, Faithfull maintains a solid 3.6 out of 5-star rating, with many customers calling the brand their go-to for special occasion dresses and deeming it well worth the price.

Speaking of price, there‘s no denying Faithfull is an investment. Most dresses hover around the $200 mark, with tops and bottoms typically falling between $130 and $180. Faithfull‘s gorgeous printed swimwear separates also clock in at about $90 per piece. It‘s certainly more than you might pay at Zara or H&M, but in my opinion, the quality and timeless design more than justify the cost.

Think of it this way: a Faithfull dress is one you‘ll reach for again and again, for years to come. The cost per wear of a piece that makes you feel like a million bucks every time you slip it on? Priceless.

The Bottom Line: Is Faithfull the Brand Worth the Splurge?

So, after all my gushing, you‘re probably wondering: is Faithfull the Brand truly worth the hype (and the somewhat hefty price tag)? In my book, a resounding yes!

I‘ve tried countless other bohemian-inspired brands over the years, from Free People to Spell to Anthropologie, and none come close to Faithfull in terms of consistency, quality, and that special sauce that makes me feel like I‘m on permanent vacation. The cuts are insanely flattering, the prints are perennially chic, and the pieces have that elusive mix of effortlessness and polish that‘s so hard to nail.

Beyond the undeniably pretty designs, I‘m also a huge fan of Faithfull‘s commitment to ethical production and sustainability. The fact that each piece is handmade in Bali by fairly paid artisans, using eco-friendly fabrics and traditional techniques, makes me feel even better about supporting the brand. In a world of fast fashion and sketchy manufacturing practices, Faithfull‘s transparency and values are a breath of fresh air.

Of course, no brand is perfect, and Faithfull has a few small downsides. The sizing can be a touch inconsistent (though getting better!), shipping costs to the US are a bit steep, and popular styles sell out at lightning speed. But honestly? None of those minor quibbles are deal breakers for me. The joy I get from wearing Faithfull‘s dreamy pieces far outweighs any inconvenience.

So if you‘re on the fence about taking the plunge, I say go for it! Start with a versatile piece like the Marin Midi Dress or Bisset Top, and I guarantee you‘ll be hooked. Before you know it, your closet will be brimming with breezy linen separates, lust-worthy vacation looks, and pretty prints galore.

Trust me, girl: once you go Faithfull, you‘ll never go back. Your wallet may not thank you, but your wardrobe (and your Instagram feed) certainly will!