Parachute Home Review: Effortless Luxury for Fashion Lovers
You may have seen the name Parachute pop up on your Instagram feed or get name-checked by celebs like Kourtney Kardashian and Martha Hunt. But who is this brand, and what makes them so special? Consider this your insider‘s guide to all things Parachute Home.
Who is Parachute Home?
Founded in 2014, Parachute is a popular direct-to-consumer home brand that designs premium bedding, bath, and decor. Their claim to fame is "modern bedding essentials made with only the finest materials". With a focus on natural fibers, earthy tones, and effortless style, Parachute has become the go-to for fashion lovers looking to bring that same aesthetic to their homes.
What started with their signature percale bedding has evolved into a full range of products for every room, all thoughtfully designed in their Los Angeles headquarters. Parachute‘s goods are sold primarily online, but they‘ve also opened 12 retail stores across the country to bring their dreamy lifestyle to life.
Some key facts about Parachute:
- Generated $150 million in revenue in 2021 (up 30% YoY)
- Over 1 million customers to date
- 90% of products made in Europe (Portugal & Italy)
- 840,000 Instagram followers
- B Corporation certification
So why all the buzz about Parachute? Let‘s take a closer look at what makes this brand so irresistible and whether their products truly live up to the hype.
Why Parachute Stands Out
The first thing that sets Parachute apart is their commitment to quality. Every item is crafted from premium natural materials that not only look beautiful but feel incredible too. I‘m talking 100% long-staple Egyptian cotton, European flax linen, and Turkish cotton that‘s Oeko-Tex certified to be free of harmful chemicals.
What I love is that Parachute offers a range of fabric options to suit different lifestyles and preferences. Their percale is cool and crisp, ideal for hot sleepers. The sateen is buttery smooth and slightly lustrous. Linen is breathable and gets softer with each wash, while their brushed cotton is like being cuddled by a cloud.
Another key factor is Parachute‘s design aesthetic. There‘s a reason their imagery is so often re-pinned and shared. The brand has truly mastered that effortless, undone look that‘s both aspirational and attainable. Parachute‘s neutral color palette and minimalist styling make it easy to incorporate their pieces into your existing decor.
Perhaps most importantly, Parachute delivers luxury at a more accessible price than traditional retailers. By cutting out the middleman and partnering with family-owned factories, they‘re able to offer heirloom-quality linens for less. It‘s an investment, but one that pays for itself over time.
Bestseller Review: Percale Venice Set
As a self-proclaimed bedding snob, I knew I had to try Parachute‘s flagship offering: the Percale Venice Set. It includes everything you need to deck out your bed:
- 1 fitted sheet
- 1 duvet cover
- 2 pillowcases
I opted for the crisp white color, a classic choice that makes any bedroom look like a 5-star hotel. The first thing I noticed when unboxing was the luxurious matte finish and perfect stitched detailing. The fabric felt substantial but not overly thick.
After washing, I was even more impressed by the percale‘s quality. It maintained that perfectly crisp hand-feel without being too stiff. The sheets glided over my skin and kept me at an ideal temperature all night. I barely wanted to get out of bed in the morning!
Now for the nitty gritty details:
- Material: 100% premium long-staple Egyptian cotton
- Thread Count: 400
- Feel: Cool & Crisp
- OEKO-TEX certified
- Made in Portugal
The only downside is the sheets come out of the wash quite wrinkly. I don‘t mind a little lived-in look, but if you prefer a more polished appearance, you‘ll definitely want to iron these.
The Percale Venice Set starts at $339 for a Full/Queen and goes up to $399 for a California King. It‘s definitely a splurge, but considering the quality, I think it‘s a fair value. Parachute also offers a 60 night trial so you can make sure you love it (trust me, you will).
Compared to other popular bedding brands, Parachute‘s percale has a more refined look and feel. It‘s crisper than Brooklinen‘s Classic Percale and more structured than Boll & Branch‘s Signature Set. If you love the feel of hotel sheets, Parachute will be your perfect match.
Customer Feedback
You don‘t have to just take my word for it. Parachute has over 2,500 5-star reviews and a 4.8 average rating for their Percale Venice Set. Here‘s what some other fashion-minded customers had to say:
"I never thought I could love a bedding set so much! It looks beautiful and feels amazing – like I‘m sleeping in a luxury hotel every night" – Jenna L.
"This set is the perfect balance of soft and crisp. It‘s also incredibly breathable, which is great because I tend to sleep hot." – Chris B.
"I was a bit hesitant to splurge on bedding, but this set is worth every penny. It gets softer with each wash and I love the chic, minimalist look." – Sophie K.
Of course, bedding preferences are highly personal. Some customers found the percale too rigid or wrinkly for their taste. Others noted that the fitted sheet runs a bit large on thicker mattresses. It‘s a good reminder to thoroughly read the details and care instructions before ordering.
Styling Tips
What truly sets Parachute apart in my book is their attainable aesthetic. Scrolling through their Instagram or website feels like peeking into your most stylish friend‘s bedroom. The best part is that it‘s surprisingly easy to recreate with a few simple tricks:
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Stick to a tightly edited color palette. Parachute‘s core colors are white, ivory, sand, and light grey. Layering tonal shades creates a soothing, spa-like vibe.
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Play with textures. A nubby boucle throw or woven wall hanging adds depth and visual interest to a neutral space. Don‘t be afraid to mix fabrics like linen and cotton.
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Less is more. Parachute‘s look is all about effortless minimalism. Avoid excess pillows or decorative objects in favor of a few thoughtfully placed pieces.
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Embrace nature. From raw wood furniture to potted olive trees, natural elements are key to this laid-back luxe look. When in doubt, add a vase of olive branches or eucalyptus.
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Prioritize comfort. Above all, your bedroom should be a cozy respite from the world. Invest in pieces that feel as good as they look, whether it‘s a plush robe or weighty throw blanket.
The Verdict
When it comes down to it, Parachute is the real deal. Their thoughtfully designed products truly deliver on comfort, quality, and style. While not the cheapest option on the market, I firmly believe you get what you pay for when it comes to your sleep sanctuary.
As someone who used to buy all my bedding from discount stores, Parachute showed me the value of investing in a great foundation. These are the pieces you reach for day after day that make your home life feel a little more luxurious. And isn‘t that what we all need after the last few years?
If you‘re new to Parachute, I highly recommend starting with one of their sheet sets or maybe a duvet cover. It‘s a great way to experience the quality for yourself without totally breaking the bank. Plus, their 60 day return policy means there‘s virtually no risk in giving them a try.
Already a Parachute convert? Check out some of their newer offerings like the waffle robe, quilted shams, or linen loungewear. I also have my eye on their hand-loomed bed blankets for a cozy layered look.
At the end of the day, creating a comforting home is all about surrounding yourself with items that bring you joy, and Parachute fits that bill perfectly for the stylish shopper. Sweet dreams!
