Prime Drink Review: My Honest Take on the Viral Hydration Drink Created by Logan Paul and KSI
Hey there, thirsty friend! If you‘re like me, you‘re always on the lookout for the latest and greatest in the world of hydration. And lately, there‘s been one drink that‘s been blowing up my social media feed and causing a major buzz in the fitness community: Prime.
In case you haven‘t heard, Prime is a new sports drink created by none other than social media superstars and boxing rivals Logan Paul and KSI. These two have a serious knack for going viral, so when I heard they were teaming up to launch their own beverage brand, I knew I had to get my hands on some.
I managed to snag a few 12-packs of Prime in all the available flavors: Blue Raspberry, Lemon Lime, Orange, Grape, Tropical Punch, and Ice Pop. And let me tell you, I‘ve been sipping on these babies non-stop ever since.
But before I dive into my full review, let me give you a quick rundown of what you can expect. In this post, I‘ll be covering:
- The story behind Prime and its celebrity creators
- A detailed breakdown of the ingredients that make Prime unique
- The nutrition facts and how Prime stacks up to other sports drinks
- My honest thoughts on the taste of each flavor
- What customers are saying about Prime
- Where to buy Prime and how much it costs
Sound good? Alright, let‘s dive in!
The Story Behind Prime
If you‘re wondering how a sports drink created by two YouTube stars became an overnight sensation, allow me to fill you in. The masterminds behind Prime are none other than Logan Paul and KSI, two of the most famous (and controversial) social media personalities out there.
For the uninitiated, Logan Paul is an American YouTuber, actor, and boxer who rose to fame through his viral videos and vlogs. KSI, on the other hand, is a British YouTuber, rapper, and boxer who first made a name for himself through gaming videos.
In 2018, the two faced off in a highly-publicized amateur boxing match that ended in a majority draw. They had a rematch the following year, which KSI won by split decision. But rather than continue their rivalry, the two decided to team up and channel their competitive energy into a new business venture.
Enter Prime. The idea for the drink came about in 2019, when Paul and KSI were looking for a way to create a healthier alternative to the sugary sports drinks on the market. They partnered with beverage industry veteran Max Clemons to develop a formula that would provide the same hydration and performance benefits as the big brands, but without all the junk.
In an interview with BevNET, Paul said the goal was to "disrupt the sports drink industry" with a product that catered to the next generation of athletes and fitness enthusiasts. "We wanted to create a drink that we would actually reach for after a workout or a long day of filming," he said.
After two years of development and testing, Prime officially launched in January 2022 with an explosive social media campaign that had the drink selling out within minutes. Since then, it‘s become one of the most sought-after beverages on the market, with fans scrambling to get their hands on a coveted bottle of Blue Raspberry or Ice Pop.
What Makes Prime Different?
Now, I know what you might be thinking. Another celebrity-backed beverage brand? Yawn. But trust me, Prime is not your average sports drink.
For starters, it‘s got a unique blend of ingredients that you won‘t find in most other brands. The base of the drink is coconut water, which is naturally rich in electrolytes like potassium and magnesium. Coconut water has been gaining popularity as a natural alternative to traditional sports drinks, and for good reason.
A 2018 study published in the Journal of the International Society of Sports Nutrition found that coconut water was just as effective as a carbohydrate-electrolyte sports drink for rehydration after exercise. The researchers concluded that coconut water "can be used as an effective natural alternative to commercial sports drinks for whole body rehydration after exercise-induced dehydration."
In addition to coconut water, Prime contains a blend of branched-chain amino acids (BCAAs) to support muscle recovery and reduce soreness. BCAAs are a group of essential amino acids (leucine, isoleucine, and valine) that are metabolized directly in the muscle tissue. They‘ve been shown to reduce exercise-induced muscle damage and promote muscle protein synthesis.
One 2017 meta-analysis published in the journal Nutrients found that BCAA supplementation before and after exercise had a small but significant effect on muscle soreness, especially in untrained individuals. While more research is needed, the addition of BCAAs to Prime could potentially give you an edge in your post-workout recovery.
Prime also contains a variety of B vitamins, including niacin (B3), pantothenic acid (B5), pyridoxine (B6), and cobalamin (B12). B vitamins play a crucial role in energy metabolism, red blood cell formation, and nervous system function. Some research suggests that B vitamin supplementation may help improve athletic performance and reduce fatigue.
For example, a 2011 study published in the journal Nutrition & Metabolism found that supplementation with a combination of B vitamins (including B6 and B12) for six weeks improved cycling performance in trained male cyclists. The researchers speculated that the B vitamins may have helped reduce the accumulation of homocysteine, an amino acid that has been linked to fatigue and decreased athletic performance.
Finally, Prime uses sucralose as its sweetener instead of sugar or high fructose corn syrup. Sucralose is a zero-calorie artificial sweetener that is about 600 times sweeter than sugar. While artificial sweeteners can be controversial, they do allow for a much lower calorie and sugar content compared to traditional sports drinks.
Prime Nutrition Facts
Alright, let‘s talk numbers. Here‘s what you‘ll find in a 16.9 fl oz (500 mL) bottle of Prime:
- Calories: 20-25 (depending on flavor)
- Total Fat: 0g
- Sodium: 160-170mg
- Potassium: 405-427mg
- Total Carbohydrate: 4-5g
- Total Sugars: 0g
- Niacin (Vitamin B3): 4-4.2mg (25% DV)
- Pantothenic Acid (Vitamin B5): 2.5mg (50% DV)
- Vitamin B6: 0.5mg (29% DV)
- Vitamin B12: 1.5mcg (63% DV)
To put those numbers in perspective, let‘s compare Prime to some of the most popular sports drinks on the market. Here‘s how a 16.9 fl oz bottle of each stacks up:
| Drink | Calories | Sugar | Sodium | Potassium | B Vitamins |
|---|---|---|---|---|---|
| Prime | 20-25 | 0g | 160-170mg | 405-427mg | 25-63% DV |
| Gatorade | 140 | 34g | 270mg | 75mg | Not listed |
| Powerade | 130 | 34g | 250mg | 60mg | Not listed |
| Vitamin Water | 120 | 32g | 0mg | 880mg | 40-100% DV |
| Propel | 0 | 0g | 160mg | 40mg | 10-15% DV |
As you can see, Prime has a significantly lower calorie and sugar content compared to Gatorade, Powerade, and Vitamin Water. It also has a much higher potassium content, with over 400mg per bottle compared to 60-75mg in Gatorade and Powerade.
The only sports drink that comes close to Prime in terms of calories and sugar is Propel, but it lacks the BCAA and B vitamin content that sets Prime apart. Plus, let‘s be real, Propel just doesn‘t taste as good (sorry not sorry).
Prime Taste Test
Okay, enough with the science talk. Let‘s get to the good stuff: the taste test! As I mentioned earlier, I tried all six flavors of Prime, and I‘ve got some thoughts.
Blue Raspberry: This flavor seems to be the fan favorite, and I can see why. It‘s got that classic blue raspberry flavor that‘s sweet, tangy, and oh-so-refreshing. It reminded me of those blue raspberry Jolly Ranchers I used to love as a kid, but without the tooth-aching sweetness. The color is also a really pretty shade of blue that looks great in a water bottle. 10/10 would chug again.
Lemon Lime: I‘m usually not a big fan of lemon lime flavored things, but Prime‘s version is actually pretty darn good. It‘s got a nice balance of tartness and sweetness, and the lemon and lime flavors taste authentic (unlike some other sports drinks that shall remain nameless). This one would be perfect for sipping on a hot summer day after a long workout.
Orange: The orange flavor tastes like a grown-up version of Tang. It‘s got a nice orangey flavor that‘s not too artificial tasting, and a subtle sweetness that keeps it from being overpowering. I could see this one being a hit with kids and adults alike.
Grape: Grape is always a polarizing flavor, but I actually really enjoyed Prime‘s version. It tastes like a slightly more sophisticated version of grape soda, with a nice balance of sweetness and tartness. It‘s not as bold as some of the other flavors, but it‘s still really refreshing.
Tropical Punch: This flavor is like a party in your mouth. It‘s got a fruity, tropical flavor that‘s hard to pin down but is absolutely delicious. I tasted notes of pineapple, mango, and maybe a hint of passionfruit? Whatever it is, it‘s definitely a winner in my book.
Ice Pop: Last but not least, we have the Ice Pop flavor, which is supposed to taste like those red, white, and blue rocket pops from your childhood. And let me tell you, they nailed it. From the first sip, I was transported back to hot summer days chasing after the ice cream truck. The flavor is spot-on, with layers of cherry, lime, and blue raspberry that taste just like the real thing.
Overall, I was really impressed with all of the Prime flavors. They managed to capture the essence of each flavor without tasting too artificial or cloyingly sweet. And the fact that they did it with no added sugar is pretty darn impressive.
What Customers are Saying
Of course, my opinion is just one person‘s take. So I scoured the internet to see what other customers are saying about Prime. And let me tell you, the reviews are glowing.
On the Prime website, the drinks have an average rating of 4.9 out of 5 stars, with over 10,000 reviews. Customers rave about the taste, the low calorie and sugar content, and the overall effectiveness of the drink.
One reviewer wrote, "I‘ve tried every sports drink out there, and Prime is hands down the best. It tastes amazing and really does give me that extra boost of energy without the crash afterwards. Plus, I love that it has BCAAs and B vitamins. Will definitely be buying again!"
Another customer said, "I was skeptical at first, but Prime really lives up to the hype. I love that it‘s low in calories but still has that sweet, satisfying taste. And the fact that it has coconut water and BCAAs is a huge plus. My new go-to drink for sure."
Some reviewers did note that the price point is a bit steep compared to other sports drinks. At $29.99 for a 12-pack, Prime is definitely more of a premium product. But most said the quality and taste were worth the extra cost.
A few reviewers also mentioned that they wished Prime had a slightly larger bottle size, as the 16.9 fl oz can feel a bit small if you‘re really thirsty. But overall, the vast majority of customers seem to be very happy with their Prime experience.
Where to Buy Prime
If you‘re ready to see what all the hype is about, you can buy Prime online at drinkprime.com or on Amazon. You can also find it in select stores like Walmart, Target, and The Vitamin Shoppe. A 12-pack of Prime costs $29.99, which comes out to about $2.50 per bottle.
It‘s worth noting that Prime has been selling out extremely quickly due to high demand, so if you see it in stock, you might want to snag it while you can. You can also sign up for email alerts on the Prime website to be notified when your favorite flavor is back in stock.
The Bottom Line
So, is Prime worth the hype? In my opinion, absolutely. As someone who‘s always looking for ways to stay hydrated and fueled during my workouts, I was really impressed with the quality and taste of Prime.
The unique combination of coconut water, BCAAs, and B vitamins sets it apart from other sports drinks on the market, and the low calorie and sugar content is a huge plus for anyone watching their intake. And with six delicious flavors to choose from, there‘s really something for everyone.
Of course, no product is perfect, and Prime is definitely on the pricier side compared to some other options out there. But in my opinion, the premium ingredients and superior taste make it worth the splurge.
Whether you‘re a serious athlete looking to up your hydration game or just someone who wants a tasty and healthy alternative to sugary drinks, I highly recommend giving Prime a try. Trust me, your taste buds (and your muscles) will thank you.
So go ahead and join the Prime tribe – just don‘t blame me if you become obsessed like the rest of us. Happy sipping!
