10 Stores Like ASOS for Affordable, On-Trend Fashion

Online fashion retailer ASOS has won over shoppers around the world with its massive selection of clothes, shoes, and accessories for men and women. With thousands of styles from both premium and in-house brands, the UK-based company makes it easy to put together trendy outfits at accessible price points. The site is especially popular among millennials and Gen Z consumers looking to experiment with their style without breaking the bank.

If you‘re a fan of ASOS‘ fashion-forward yet budget-friendly approach, you‘ll be happy to hear there are plenty of other stores that operate with a similar MO. To help you expand your shopping horizons, we‘ve rounded up 10 of the best stores like ASOS. While each has its own unique flavor, they all offer on-trend pieces that won‘t overwhelm your wallet.

1. Boohoo

UK-based Boohoo is one of the most comparable stores to ASOS in terms of price, product selection, and target demographic. The online retailer carries thousands of clothing and accessory styles, including plenty of going-out looks and a large offering of plus-size apparel. Most items fall into the $20-$60 range, with frequent sales bringing prices down even lower. Like ASOS, Boohoo has a major Instagram presence and often partners with influencers and celebrities on exclusive collections.

2. Missguided

Missguided has become a go-to for fashion-loving millennials who crave newness. The UK retailer drops up to 1,000 new styles every week, ensuring its selection is always stocked with the most cutting-edge trends. Prices are on par with or slightly lower than ASOS, with most pieces coming in under $100. In addition to an extensive selection of dresses, tops, bottoms, and more, Missguided also stocks a covetable selection of shoes and accessories to complete your look.

3. PrettyLittleThing

Founded in 2012, PrettyLittleThing has quickly become a favorite among fashion-forward twenty-somethings. The online store specializes in flirty, form-fitting styles inspired by celebrities and social media influencers. Prices are extremely reasonable, with tons of options under $50. PrettyLittleThing also offers student discounts, gifts with purchase, and other frequent promos to help you save even more. While the quality may not be up to ASOS‘ standards, PLT is a great option when you need a trendy outfit that won‘t cost a fortune.

4. Nasty Gal

Nasty Gal has gained a cult following for its edgy, irreverent take on fashion. The LA-based brand‘s aesthetic is heavily inspired by music, pop culture, and vintage looks from the ‘70s through the ‘90s. Prices vary but are generally comparable to ASOS, with most falling between $50-$150. In addition to clothing, Nasty Gal sells a highly curated selection of shoes, bags, jewelry, and beauty products to complete your head-to-toe look. The brand also has brick-and-mortar stores in LA and Santa Monica.

5. Forever 21

Forever 21 is the OG fast fashion retailer for millennials. With a massive selection of men‘s and women‘s clothing at rock-bottom prices (think $5 tees and $15 jeans), it‘s a go-to for anyone looking to quickly build out their wardrobe on a budget. The brand isn‘t quite as fashion-forward as ASOS, but it‘s a solid choice for stocking up on basics and experimenting with trends you‘re not ready to invest in. Just be prepared to dig through a lot of options, as the sheer volume of inventory can be overwhelming.

6. Topshop

For a more curated take on fast fashion, head to British high street stalwart Topshop. The retailer offers a stylish selection of clothing, shoes, and accessories that feel current without being too out-there. Prices are slightly higher than ASOS, but the quality is generally better—you can expect to get a few seasons out of Topshop pieces, rather than just a few wears. The brand also collaborates with style icons like Kate Moss on special collections that are coveted by fashion insiders.

7. Mango

Mango offers a more grown-up take on affordable fashion. The Spanish retailer‘s aesthetic is polished and refined, with an emphasis on elevated basics and chic separates that can easily be dressed up or down. Prices are reasonable but not cheap, with most pieces falling in the $50-$150 range. While ASOS is great for of-the-moment trends, Mango is perfect when you want to invest in sophisticated styles that will remain in rotation for years to come.

8. & Other Stories

& Other Stories is the sophisticated older sister of H&M. With a focus on feminine, vintage-inspired silhouettes, the brand feels more "grown-up" than ASOS without losing its cool factor. Prices are on the higher end of the fast fashion spectrum, but the quality of the fabrics and construction is excellent. & Other Stories is an ideal destination when you‘re looking for special occasion pieces with a timeless appeal, like flowing midi dresses, tailored trousers, or luxe knitwear.

9. Urban Outfitters

While Urban Outfitters sells third-party brands alongside its in-house labels, its overall aesthetic and vibe is similar to ASOS. The retailer offers trendy, casual pieces interspersed with niche vintage items and kitschy accessories. UO‘s prices are slightly higher than ASOS on average, but you can often find gems in the sale section. The brand also has a large home selection full of Instagram-worthy decor and gifts.

10. Zara

No round-up of affordable fashion retailers would be complete without mentioning Zara. The Spanish fast-fashion giant is known for its lightning-fast production cycle, which brings runway-inspired looks to the masses mere weeks after they debut. While Zara isn‘t as cheap as some of the other stores on this list, it‘s still relatively affordable—and the styles are more refined and mature than what you‘ll find at ASOS. If your tastes lean minimalist and you appreciate quality construction, Zara is definitely worth checking out.

Tips for Shopping Stores Like ASOS

One of the best ways to stay on top of deals from these retailers is to sign up for their email newsletters, which often include exclusive promo codes and early access to sales. Following the brands on social media can also clue you in to upcoming promotions and product drops.

It‘s also a good idea to strategically time your purchases to get the most bang for your buck. Shopping off-season (i.e. buying swimwear in September) can yield major savings, as can waiting for big annual sales around holidays like Memorial Day and Labor Day.

Of course, just because these stores sell trendy pieces at affordable prices doesn‘t mean you should go overboard. To avoid looking like you‘re wearing head-to-toe fast fashion, focus on picking up a few statement items each season and pair them with your existing wardrobe staples and higher-end pieces. Accessories are also an easy and inexpensive way to incorporate current trends without doing a total style overhaul.

The Drawbacks of Fast Fashion

Before you hit the virtual checkout button, it‘s important to acknowledge some of the potential downsides of shopping with fast fashion retailers like the ones on this list. Because clothing is produced quickly and sold at low prices, there is often less attention paid to quality—meaning your pieces may not hold up over time. The industry has also come under fire for unethical labor practices and negative environmental impacts.

As consumers, we can push for positive change by supporting brands that prioritize sustainability and transparency. We can also extend the life cycle of our garments by taking good care of them, as well as donating or recycling them when we‘re done wearing them.

Conclusion

Whether you‘re looking to experiment with a new style or add some trendy pieces to your wardrobe without spending a fortune, the stores on this list are a great place to start. By shopping smartly and thoughtfully, you can take advantage of the affordable fashion these retailers provide without sacrificing your personal style or values. Happy shopping!