The 19 Best CRMs That Integrate With Gmail for 2024
As a busy sales or marketing professional, you probably spend a huge chunk of your workday dealing with email. In fact, a 2022 study by HubSpot found that sales reps spend over 33% of their time on email-related tasks. If Gmail is your email provider of choice, integrating your CRM can be an absolute game-changer for productivity.
By connecting your CRM with Gmail, you can manage contacts, track deals, and access customer data without constantly switching between tabs. It‘s a simple way to streamline your workflow and spend more time actually selling.
But with so many CRMs out there, how do you choose the best one for Gmail? We‘ve rounded up the top 19 Gmail CRM integrations for 2024, with in-depth analysis of their key features and benefits. Plus, get expert tips on keeping your data secure and getting the most out of your integration.
Why You Should Integrate Your CRM With Gmail
If you‘re not yet convinced, here are some of the top benefits of syncing your CRM and Gmail:
- Manage contacts effortlessly: View and update CRM contact records right from your inbox
- Log emails automatically: Sync sent and received emails to your CRM with zero effort
- Track email engagement: Get notified when prospects open your emails or click on links
- Use templates and sequences: Quickly personalize emails using CRM-synced templates
- Book meetings faster: Sync your Gmail Calendar and CRM to avoid scheduling conflicts
- Enrich contact data: Automatically populate contact fields using email signatures and social profiles
- Get contextual insights: View deal stage, past interactions, and more directly in Gmail
Basically, integrating Gmail and your CRM allows you to do your job faster and more effectively. Instead of juggling multiple tools, you can take sales and marketing actions directly from your inbox.
The Top 19 CRMs for Gmail Integration
So which CRMs offer the best Gmail integrations? Here are our top picks for 2024, based on ease of use, depth of features, and overall value:
1. HubSpot CRM
As one of the most popular free CRMs on the market, HubSpot offers a fantastic Gmail integration. With the free HubSpot Sales extension for Chrome, you can:
- Track email opens and clicks
- Log emails to contact records
- Access email templates and sequences
- Schedule meetings
- View contact and company insights
All of this is available directly from your Gmail inbox, no tab-switching required. You can also upgrade to Sales Hub for even more powerful email features like automated email sequences.
Pricing: Free; paid plans from $45/month
2. Salesforce Essentials
Salesforce Essentials is the small business edition of the world‘s #1 CRM. Its Gmail integration, the Lightning for Gmail add-on, allows you to:
- View and add Salesforce contacts and leads
- See recent Salesforce activity and Chatter posts
- Add emails to Salesforce records
- Create new tasks, events, cases, and opportunities
While not quite as robust as some integrations on this list, it covers all the basics for keeping Salesforce and Gmail in sync.
Pricing: $25/user/month
3. Pipedrive
Pipedrive is a powerful yet user-friendly CRM built for managing sales pipelines. Its Gmail app enables you to:
- Track email opens and clicks
- Send emails later or set reminders
- Use templates and see template performance
- Add contacts and deals
- Link emails to deals
One standout feature is the ability to create new deals directly from emails mentioning certain keywords, allowing you to strike while the iron is hot.
Pricing: $14.90/user/month
4. Copper
Built specifically for G Suite users, Copper offers one of the deepest Gmail integrations on the market. Its features include:
- Automatic email logging
- Email open and link click tracking
- Email templates and sequences
- Meeting scheduling
- Contact and account insights panel
Since Copper is tailor-made for Gmail, its interface blends seamlessly with your inbox. This makes for an incredibly intuitive experience as you work.
Pricing: $25/user/month
5. Zoho CRM
Zoho CRM is an affordable yet fully-featured CRM suite with a robust Gmail extension. With it, you can:
- Track email opens and clicks
- Use email templates and scheduling
- Get contact and deal context
- Add notes and tasks to CRM records
- Associate emails with CRM records
Zoho CRM also offers Android and iOS mobile apps with Gmail integration, empowering your team to work productively from anywhere.
Pricing: Free for up to 3 users; paid plans from $14/user/month
Feature Comparison
To help you quickly compare the Gmail integration capabilities of these top CRMs, we‘ve put together this handy table:
| CRM | Email Tracking | Templates/ Sequences | Contact Insights | Deal Management |
|---|---|---|---|---|
| HubSpot | ✓ | ✓ | ✓ | ✓ |
| Salesforce | ✓ | Limited | ✓ | ✓ |
| Pipedrive | ✓ | ✓ | ✓ | ✓ |
| Copper | ✓ | ✓ | ✓ | ✓ |
| Zoho | ✓ | ✓ | ✓ | ✓ |
Note: Feature availability may vary by plan level. Check with each CRM provider for full details.
Other Great Gmail CRM Integrations
While we believe the five CRMs above represent the cream of the crop, there are plenty of other great options out there. Here are 14 more CRMs with Gmail integrations worth checking out:
- Agile CRM
- Freshsales
- Insightly
- Nimble
- Nutshell
- Pipeliner CRM
- Prosperworks
- Really Simple Systems
- Streak
- SugarCRM
- Vtiger
- Zendesk Sell
- Zoho Bigin
- amoCRM
Each of these CRMs bring something unique to the table, so we recommend trying a few out to see which best fits your team‘s specific needs and workflows.
How to Choose the Right Gmail CRM Integration
With so many great Gmail CRM options out there, how do you decide? Here are some key factors to consider:
- Ease of use: How intuitive is the CRM‘s interface? Can you easily access key features and data from within Gmail?
- Depth of integration: Does the CRM offer the specific Gmail integration features you need, such as email tracking or meeting scheduling?
- Customization: Can you customize the CRM‘s integration to match your team‘s unique sales process and preferences?
- Reliability: Is the CRM‘s Gmail integration stable and updated regularly? Are there any known syncing or performance issues?
- Support: Does the CRM provider offer dedicated support for Gmail integration issues?
Beyond Gmail-specific features, you‘ll also want to consider the CRM‘s general capabilities, pricing, and scalability. We recommend making a list of your must-have features and comparing your top contenders side-by-side.
Keeping Your Gmail and CRM Data Secure
Whenever you sync data between two platforms, it‘s crucial to think about security. While most reputable CRM providers take data protection seriously, there are steps you can take to reduce risk:
- Familiarize yourself with your CRM‘s data security and privacy policies
- Enable two-factor authentication on both your Gmail and CRM accounts
- Limit CRM permissions and access to only what each user needs
- Regularly audit and remove any unnecessary connected apps
- Keep your Gmail and CRM passwords strong and updated frequently
By following these best practices, you can enjoy the benefits of a Gmail CRM integration while minimizing the risk of data breaches or misuse.
Getting the Most Out of Your Gmail CRM Integration
Once you‘ve chosen and set up your ideal Gmail CRM integration, how can you maximize its impact on your productivity? Here are some pro tips:
- Take advantage of email tracking: Knowing when prospects open and engage with your emails allows you to strike while the iron is hot. Follow up with a well-timed phone call or demo offer.
- Embrace templates and sequences: Save time on repetitive emails by creating reusable templates right within Gmail. For extra efficiency, enroll prospects in automated email sequences.
- Eliminate data entry: Let your CRM‘s Gmail integration automatically log emails, add new contacts, and sync calendar events. The less time spent on admin tasks, the more you can focus on selling.
- Use the Gmail mobile app: Many CRMs offer Gmail integration for their iOS and Android apps. Take advantage to access key customer data and features on the go.
- Customize your integration: Dig into your CRM‘s settings to tailor your Gmail integration to your liking. Customize the interface, create email snippets, and streamline your most frequent tasks.
Remember, a Gmail CRM integration is a tool—and like any tool, you have to actually use it consistently to see results. Make it a habit to work out of Gmail and watch your productivity soar.
Boost Your Sales Productivity With the Right Gmail CRM
There you have it—the 19 best CRMs that integrate with Gmail, along with expert tips for choosing and getting the most out of your ideal integration.
By combining the power of a CRM with the email platform you already use all day, every day, you can gain back precious hours in your week. Just imagine what you could do with 33% of your time back!
Whether you choose a free option like HubSpot or a paid powerhouse like Copper, any of the CRMs on this list will help you close more deals in less time. The key is to pick the one that best aligns with your specific needs and workflow.
So why wait? Try out a few of these top Gmail CRM integrations and see for yourself how much more productive you can be. Your quota (and your sanity) will thank you.
