Best of Fortnite Video Series
Goal: Tasked with bringing attention to high-end gaming peripheral manufacturer Hyper X during the crowded holiday season, Greenlit tied Hyper X with gaming juggernaut Fortnite, through a series of 10 “Best of Fortnite” Videos.
Execution
Greenlit selected 10 trending topics for video subjects, such as Best Dance, Best Guest Star (featuring The Avengers’ nemesis Thanos), and Best Victory Royale, to ensure the Hyper X branded videos would resonate with Fortnite’s audience. We then amplified these videos across our gamer centric social network, with a focus on Fortnite players, and fans of the Battle Royale genre.
Results
The branded videos reached over 5MM gamers, and were viewed 2.15MM times. With a target of only 250K views, Greenlit overdelivered for Hyper X by 850%! The videos were liked and shared over 90K times, and 20K Fortnite fans clicked through to Hyper X’s website.
A Strategic Approach to Gaming Marketing
The Creative Challenge
When HyperX approached us during the competitive holiday season, I saw an opportunity to create something special. The challenge wasn't just about creating gaming content – it was about crafting a series that would authentically connect a gaming peripheral brand with one of the most engaged gaming communities in the world.
Strategic Development
Initial Analysis
I started by identifying key success factors:
- Understanding Fortnite community interests
- Mapping trending topics
- Analyzing engagement patterns
- Identifying viral potential
Content Strategy
We developed a 10-part video series focusing on:
- Topic Selection
- Best Dance Moves
- Best Guest Star (Thanos)
- Best Victory Royale moments
- Community highlights
- Epic gameplay moments
- Distribution Strategy
- Targeted social media placement
- Battle Royale community focus
- Gaming influencer networks
- Strategic timing
Implementation Process
Content Creation
- Video Production
- High-energy editing style
- Professional graphics
- Brand integration
- Community focus
- Brand Integration
- Subtle HyperX presence
- Authentic positioning
- Value-add content
- Natural product placement
Amplification Strategy
- Target Audience
- Fortnite players
- Battle Royale enthusiasts
- Gaming peripheral buyers
- Competition gamers
- Platform Selection
- Social media networks
- Gaming communities
- Influencer channels
- Gaming forums
Results and Impact
Our campaign exceeded expectations:
- Reach Metrics
- 5 Million+ gamers reached
- 2.15 Million video views
- 850% over target goal
- 90K+ social engagements
- Engagement Success
- 90,000+ likes and shares
- 20,000 website clicks
- Strong community feedback
- High viewer retention
- Brand Impact
- Increased brand awareness
- Strong community reception
- Authentic engagement
- Significant ROI
Key Success Factors
- Content Quality
- Trending topic selection
- Professional production
- Community relevance
- Viral potential
- Distribution Excellence
- Strategic timing
- Targeted placement
- Platform optimization
- Community focus
Lessons Learned
This project reinforced several key principles:
- Community Understanding
- Know your audience
- Follow trends
- Stay authentic
- Add value
- Content Strategy
- Quality over quantity
- Timing matters
- Platform specificity
- Brand alignment
Future Applications
The success of this campaign has influenced our approach to:
- Brand Integration
- Natural placement
- Value-add content
- Community focus
- Authentic messaging
- Content Development
- Series planning
- Topic selection
- Production quality
- Distribution strategy
Project Impact
This campaign set new standards for:
- Gaming Marketing
- Brand integration
- Community engagement
- Content quality
- Performance metrics
- Content Strategy
- Series development
- Topic selection
- Audience targeting
- Distribution planning
Looking Forward
The success of the Best of Fortnite series continues to influence our approach to gaming marketing:
- Strategic Planning
- Community first
- Brand integration
- Content quality
- Distribution strategy
- Execution Focus
- Performance tracking
- Quality control
- Engagement monitoring
- Continuous optimization
The campaign demonstrated that with the right combination of trending topics, quality content, and strategic distribution, we can create brand integrations that resonate deeply with gaming communities.
