Redbox & Sony Pictures Influencer Integration
Goal: Create a social media execution to build affinity between younger audiences and Redbox’s movie and game rental service.
Execution
Greenlit aligned Redbox with popular YouTubers The Davis Family to create two custom videos in conjunction with the summer blockbuster film Hotel Transylvania 3. The videos highlighted the film and its video game spin-off, with a chance to win a Nintendo Switch, Hotel Transylvania merchandise, and Redbox giveaways.
Results
Greenlit delivered over 6MM Redbox impressions to a highly targeted audience of moms and kids, via The Davis Family's channels as well as Greenlit’s SuperParent site and social media network.
Redbox x Hotel Transylvania 3: Family Entertainment Integration
Connecting with Modern Families Through Influencer Marketing
Strategic Vision
When Redbox approached us to help connect with younger audiences, I recognized an opportunity to bridge traditional movie rental services with modern family entertainment consumption habits. The partnership with Hotel Transylvania 3 and The Davis Family created the perfect convergence of content, platform, and audience.
Campaign Development
Target Audience Analysis
- Primary Demographics
- Modern families
- Digital-native parents
- Entertainment-seeking kids
- Gaming enthusiasts
- Platform Selection
- YouTube primary focus
- Family-friendly content
- Multi-platform integration
- Social media amplification
Content Strategy
Video Production
- Content Planning
- Family-centered storytelling
- Movie integration
- Game showcase
- Prize promotion
- Execution Elements
- Custom video creation
- The Davis Family integration
- Nintendo Switch promotion
- Merchandise giveaways
Implementation Process
- Influencer Collaboration
- The Davis Family partnership
- Content guidelines
- Brand integration
- Creative freedom
- Distribution Channels
- YouTube main platform
- SuperParent website
- Social media networks
- Cross-promotion
Campaign Results
- Reach Metrics
- 6 Million+ impressions
- Targeted family audience
- High engagement rates
- Strong conversion
- Engagement Success
- Active participation
- Contest entries
- Social sharing
- Brand affinity
Key Success Factors
- Content Quality
- Authentic family appeal
- Professional production
- Natural integration
- Engaging storylines
- Prize Strategy
- Nintendo Switch appeal
- Movie merchandise
- Redbox promotions
- Family value focus
Multi-Platform Approach
- Channel Strategy
- YouTube primary content
- Social media support
- Website integration
- Email marketing
- Content Distribution
- Targeted placement
- Timing optimization
- Cross-promotion
- Audience engagement
Innovation Elements
- Brand Integration
- Natural placement
- Family entertainment focus
- Multi-product promotion
- Service awareness
- Prize Structure
- Gaming appeal
- Movie connection
- Service integration
- Family value
Lessons Learned
- Influencer Selection
- Family authenticity
- Brand alignment
- Content quality
- Audience match
- Content Development
- Story-first approach
- Natural integration
- Prize excitement
- Clear messaging
Campaign Impact
- Brand Benefits
- Younger audience reach
- Family engagement
- Service awareness
- Modern relevance
- Audience Connection
- Family entertainment
- Gaming integration
- Prize motivation
- Service value
Future Applications
The success of this campaign has established templates for:
- Family Marketing
- Influencer integration
- Prize strategy
- Content development
- Platform selection
- Brand Modernization
- Youth engagement
- Digital presence
- Family appeal
- Service relevance
This project demonstrates how traditional services can successfully connect with modern families through strategic influencer partnerships and engaging content.
