Assist of the Week', an ongoing League of Legends social video series for State Farm Expanded relationship from League of Legends to Rocket League

State Farm: Assist of the Week Series

From League of Legends to Rocket League: Building Brand Presence in Gaming

Strategic Vision

When State Farm approached us to create content in the gaming space, I saw an opportunity to leverage their “Good Neighbor” brand identity in a unique way. The “Assist of the Week” concept was a perfect bridge between traditional sports sponsorship and esports engagement.

Project Evolution

Initial Phase: League of Legends

1. Content Strategy
   • Weekly highlight selection
   • Professional commentary
   • Player spotlights
   • Community engagement
2. Brand Integration
   • Natural sponsorship placement
   • Authentic gaming language
   • Community value focus
   • Consistent branding

Expansion to Rocket League

Strategy Adaptation

1. Cross-Game Implementation
   • Similar format adaptation
   • Sport-specific modifications
   • Community customization
   • Brand consistency
2. Content Development
   • Dynamic gameplay captures
   • Expert commentary
   • Technical analysis
   • Community highlights

Production Process

1. Content Creation
   • Highlight selection criteria
   • Professional editing
   • Brand integration
   • Quality assurance
2. Distribution Strategy
   • Multi-platform approach
   • Community targeting
   • Engagement optimization
   • Schedule management

Key Success Elements

1. Content Quality
   • Professional production
   • Gaming authenticity
   • Technical accuracy
   • Engaging presentation
2. Brand Integration
   • Natural placement
   • Value-add content
   • Community focus
   • Cross-platform consistency

Growth Strategy

1. Platform Expansion
   • Game selection criteria
   • Community analysis
   • Format adaptation
   • Performance monitoring
2. Community Building
   • Engagement tactics
   • Feedback integration
   • Community interaction
   • User-generated content

Impact Analysis

1. Brand Benefits
   • Increased gaming presence
   • Community acceptance
   • Brand authenticity
   • Market penetration
2. Content Performance
   • Consistent engagement
   • Growing viewership
   • Positive feedback
   • Community participation

Lessons Learned

1. Content Development
   • Consistency matters
   • Quality drives engagement
   • Community involvement essential
   • Format flexibility important
2. Brand Integration
   • Authentic approach works
   • Value must come first
   • Community understanding crucial
   • Long-term commitment pays off

Future Opportunities

1. Format Evolution
   • New game possibilities
   • Content innovation
   • Community expansion
   • Technical advancement
2. Brand Growth
   • Market expansion
   • Community deepening
   • Content diversification
   • Platform optimization

Looking Forward

The success of “Assist of the Week” has established a blueprint for:

1. Brand Integration
   • Authentic gaming presence
   • Community value
   • Content consistency
   • Platform expansion
2. Content Development
   • Format flexibility
   • Quality standards
   • Community focus
   • Innovation balance

This ongoing series demonstrates how traditional brands can successfully integrate into gaming communities through consistent, authentic, and valuable content.